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2 A / A EKYahtY 8 Yimvc@i@ i> : ri>ap LgaK@Kye Jv gp 8 Yimvc@i@p Fa lgak@krp AY Y YimgcgXeKYa ikge JgdrY -b E u s i n e s s Kgk Fdtcgk i> ike>h<yity d> Kg tbkkg AYKYiK@dRKoe d> Kap YhYbRKo Yhdg=avK@K>p :. Udacgp E u r o b a n k * GYhgkitYi@ ijgkp >cqj>p joe hguvejoe & kn@csp j>megcg<typ j@p Jhq >?Yp d> hgj>hyavj@jy - e B a n k i n g, L i v e P a y b.y. <<hyls bya rb=gi@ bo=abye -Be a n k i n g <ay cg<yhayidv joe 0 >cyjye d> j@e r<bhais jgkp, YbgcgkAyejYp jap g=@<t>p gk jgkp rmgke =ga>t YeYckjabq b Yt=>ki@ joe >cyjye j@p jhq >?Yp i> vc>p jap j>megcg<typ j@p jhq >?Yp Ghg>jgadYitY r e p o r t s <ay jge jgdry -B ue s i n e s s bya qcc>p Yhdv=a>p dgeq=>p j@p jhq >?Yp Qicae & 8dYcaq=gp 0, 8d >cvb@ ga, 8AseY. P r i c e W a t e r h o u s e C o o p e r s 9 u s i n e s s S o l u t i o n s a>wakei@ Bg<aijabye ( qjgdg ) a>wakei@ 8eAhy aegk keydabgw ( qjgdy ) Ikd;gkc>kjabs a>wakei@ ( qjgdy ) 6 B. A@laitYp 6 0, MYcqe=ha. Udacgp KYahaye FJ d ghabs (M a r k e t i n g am>ah@iaybye, FabaYbye G>cYjye I C T), J>megcg<tYp & B>ajgkh<aye Mh@dYjg gabgegdabye?>dqjoe Ikij@dqjoe Gc@hglghabsp jyahabsp abgaeoetyp IjhYj@<absp & C>jYim@dYjaidgw Gqeo Y v 5 B. A@laitYp 9 9, 5 4 8AseY

3 JdsdY (D i g i t a l F a c t o r y & P r o c er si s v e Ds ) C l o s e c o o p e r a t i o n w i t h P r o m o t i o n & S a l e s D e p a r t m e n t s i n t h e I n d u s t r i a l D i v i s i o n s D i g i t a l F a c t o r y ( D F ) & P r o c e s s D r i v e s ( P D ) S u p p o r t t h e I n d u s t r i a l D i v i s i o n s i n D e v e l o p m e n t o f c o n c e p t s w i t h m a r k e t & o n l i n e r e s e a r c h R e v i e w l o c a l M a r k e t i n g M a t e r iraol p, o spe a d j u s t m e n t s b a s e d o n g l o b a l g u i d e l i n e s 8ajsi>ap AY <tegejya drio sjgk i t e: h t t p s: / /c a r e e r s.s i e m e n s.s u c e s s f a c t o r.e su /s f c a r e e/j r o b r e q c a r e e? rj o b l d= & c o m p a n y = S i e m e n s & u s e r n a m e = 4. S I E M E N S A E,* c>bkhgeabye h<oe & GhguveKoe S t r a t e gjdsdy y & B u s i n e s s D e v e l o p m e n t M a r k e t a n a l y s i s, m a c r o e c o n o m i c d e v e l o p m e n t s m o n i t o r i n g T o p c u s t o m e r a n a l y s i s C u s t o m e r s a t i s f a c t i o n s u r v e y s u p p o r t S u p p o r t o f g r o w t h i n i t i a t i v e s M o n i t o r i n g o f s u s t a i n a b i l i t y p r o g r a m & a c t i v i t i e s A<@iacqgk AseY S k i l l s M e t h o d i c a l, p r o c e-o srs i e n t e d w o r k i n, ga n a l y t i c a l t h i n k i n g C o l l a b o r a t i o n s k, ielxlcse l l e n t p o w e r p o i n t / E x c e l s k i l l s V e r y g o o d E n g l i s h l a n g u a g e s k i l l s h t t p s : / / c a r e e r s. s i e m e n s. s u c c e s s f a c t o r s. e u / s f c a r e e r / j o b r e q c a r e e r? j o b I d = & c o m p a n y = S i e m e n s & u s e r n a m e 5. F A M A R A V E * Fabgegdabv JdsdY U p d a t e o f f i c i a l m a n a g e m e n t r e p o r t i n g p a c k s r e g a r d i n g m o n i t o r i n g m a n p o w e r, r e v e n u e a n d p r o d u c t i o n o u t p u t. S t a n d a r d f o r m a t r e p o r t s e x i s t s B u i l d u p n e w a d h o c r e p o r t s r e q u e s t e d b y m a n a g e m e n t ri en g a r d c o m p a r i n g d a t a v s B D G T, E S T I M A T E l y. T r e n d a n a l y s i s & r o o t c a u s e s R e t r i e v i n g d a t a f r o m S A P 6, Pcadgp 6. J U M B O * JdsdY d gh>kdyjg gt@i@p aym>thai@ vcoe joe hguvejoe, bo=abye, ikdd>jgms ij@e >d gh>kdyjabs gcajabs j@p >jyah>typ, bya@d>haevp rc><mgp bya YhYbgcgwA@i@ ocsi>oe, Yejad>jy ai@ hg;c@dqjoe Aw hgk 9 & V=hYp, AseY

4 7. J A N S E E N C I L A G L8HC8AKJ@A 89 S u p p l y C h a i n M a r k e t i n g H R B>ol. ahse@p 5 6, 5 G>wb@ 8. 8 D E C C O H R TdsdY 8eAhy aegk keydabgw : C V s c r e e n i n g, >e@drhoi@ ;qi@p =>=gdreoe, > abgaeoety d> k gn@ltgkp bya byaghaidvp ikeyejsi>oe, ikdd>jgms i> ike>ej>wf>ap, =aym>thai@ hgicsn>oe & Y gmohsi>oe Y. CYhgwia : 8<. AoeijYejtegk 4 0 ;. CYhgwia : B>ol. A@laitYp 5 6 <. 8AseY: B>ol. Ik<<hgw G r a n t T h o r n t o n 8eyekd@ KYah>tY FhboKye c><bkye Ikd;gXcoe am /i>oe 0. 8 P I V I T A A E B E P u b l i c S e c t o r S e r v i c e sbya >a=abvj>hy ijap a d v i s o r y gk >jyah>ty JgdrY : Ghgi=aghaidvp & 8eqcki@ joe YeY<bye joe gh<yeaidye ij@e YhgwiY ik<bkhty rjia yij> ey im>=ayijgwe hguvejy gk AY ike>ailrhgke ij@e d>j>frcafs jgkp i> lgh>tp d> iw<mhge>p d>av=gkp c>ajgkh<typ. F lgaj@jsp AY ikdd>jrm>a ij@ =ay=abyity YhYbgcgwA@i@p joe hgibcsi>oe j@p kho Yubsp ajhg sp bya >e ike> m>ty ijge im@dyjaidv j@p byjqcc@c@p bqa> lghq bgaeg hyftyp (i> ike>h<yity bya d> jap >jyah>t>p -drc@ jgk Y<bvidagk =abjwgk j@p G r a n t T h o r n t o n bya ij@e hg>jgadyity bya k g;gcs j@p im>jabsp hvjyi@p. JdsdY E -B u s i n e s s: B>ajgkh<tY joe s i t e s& o n l i n e hg;gcsp d> rdlyi@ ijy s o c i a lm e d i a. AqA> j>meabs <eyi@ >teya p l u s ( m h t l m ). 8 gab>avj@jy d> jy s o c i a lm e d i a. O lgaj@jsp AY Yimgc@A>t d> : O n l i n e r e t a i l e r s a-r n d e tea i l e r>tig=gp s ( & ike>h<yity ) O n l i n e Gocsi>ap & G o o g l e a n a l y t i c s m o n i t o rcionng c, l u s i o n s eyimvc@i@ d> S E O & a=aytj>hy jg j>meabv bgddqja Yfagcv<@i@p >evp s i t ebya > a=avhaoi@p A>dqjoe. B>ajgkh<tY jgk b l o g Ghgjqi>ap <ay ;>cjtoi@ >kmh@ijtyp & YeY;qAdai@ c>ajgkh<abvj@jy p aijgi>ct=yp Qh>keY YejY<oeaidgw vige Ylghq j@e o n l i n e YhgkitY jgkp E -B u s i n e s s d e v e l o p m e ndriy t Y v s o c i a l m e d i a S o c i a l m e d i a m e t r i c s & i n s i g h t s B. Ik<<hgw & B. 8dlaArYp, 7 D. Idwhe@ Bagd@mYeabv Gqhbg CYhbv gkcgk ( >jyah>ty =ayarj>a c>olgh>tg <ay j@e d>jybte@i@ joe >h<y?gdreoe Y v jg ijyadv d>jhv gkbtii@p GcYb>ejtYp )

5 t e r n a t i o n a l C o n s u l t i n g IXd;gkcga am /i>oe 8 JdsdY M a r k e t i n g : D i g i t a l m a r k e t i n g & S o c i a l M e d i a M a r k e t i n g ( s o c i a l m e d i a c o n t e n t m a n a g e r, G o o g l e A d W o r d s, F a c e b o o k A d s, G o o g l e A n a l y t i c s Qh>keY ), abyeg gt@i@p >cyjye TdsdY Gc@hglghabsp : S e a r c h E n g i n e O p t i m i z a t i8ey=aydvhloi@ o n : w e b s i t e s i> cyjlvhd>p J o o m l a & W o r d p r e s s, D a t e B a>aiy<o<s s e ( bya Yeqcki@ =>=gdreoe gwcgk 4 9 8, 7 4 8AseY. R e t a i L i n k S A Kcg gt@i@ rh<oe joe laijqd>eoe k >lyhdg<ye j@p >jyahtyp k gijshaf@ j@p ><byj>ij@dre@p ;qi@p jgk >cyjgcg<tgk j@p H c>bjhgeabs Jadgcv<@i@-8hm>agArj@i@ IkijsdYjY aym>thai@p lg=ayijabsp 8ckit=Yp IkijsdYjY am>ah@dyjabsp Dg@dgiwe@p Ik<<hgw & kha t=gk 6, AYccaArY kmqhaijg >ha;qccge >h<yityp bya >kbyah t>p Yercaf@p bya >hyajrho ike>h<yityp. I C A P G r o u p A E C a n a g e m e n t C o n s u l t a n t s: aym>thai@ p r o j e c t>erh<>ayp & lkiabye vhoe s /bya =aym>thai@ gabgegdgj>meabye YeYcwi>oe <ay jhrmgejy p r o j e c t s P e o p l e S o l u t i o n Hs R : a d m i n i s t r a t i o n & r e c r u i t m e n t p r o j e c t s Ec. 9>ea?rcgk, AYccaArY 4. C -D a t a A E JdsdY 8eq jkf@p lyhdg<ye 8eq jkf@ & m a i n t e n a n c e w e b >lyhdg<ye 8eq jkf@ m o b i l e a p p l i c a t i<ay o n I P a d N@lag gt@i@ >ha>mgdregk <ay m o b i l e ikib>krp 8. GY Ye=hrgk 0, :cklq=y

6 5. :rlkhy T r a v e l G JdsdY M a r k e t i n g & abgaeoetyp: AYcs <eyi@ p c, o u t l o o k, e x c e l, p p, s o c i a l m e d i a, p r e s e n t a t i o n s, m a r k e t r e s e a r c h, f i l l i n g :h@<. BYd hqb@ 0, , :cklq=y 6. S L E E D -IKkcaYevp carb@p, kr<<>cgp AgKiye@p F D i g i t a lm a r k e t i n g: aym>thai@ s o c i a lm e d i a, =aym>thai@ byd Yeaye a d w o r d s, =@dagkh<ty n e w s l e t t e r AhbY=tYp, G>haijrha 7. BE@I 8 JdsdY I T: F lgaj@jsp AY Y Yimgc@A>t d> hg<hyddyjaidv P H P qeo i> <eoijq C M S & F r a m e w o r k s (Jo o m l a C M S, W o r d P r e s s, L a r a v e l) JdsdY M a r k e t i n g: F lgaj@jsp AY Yimgc@A>t o d> n l i n e m a r k e t i n g. Gag ik<b>bhadrey d> S E O, m a r k e t r e s e a r c h & a n a l y s i s, s o c i a l m e d i a m a r k e t i n g, g o o g l e a n a l y t i c s & a d w o r d AseY 8. JdsdY : W e b M a r k e t i n g: GhgyA@i@ jvig j@p t=ayp >jyah>typ ijg C O N V E R G E I C T i n t e r n e t& ijy =@dglacrij>hy byeqcay bgaeoeabsp =abjwoi@p vig bya S o l u t i o n s & S e r v i c e s A E joe >cyjye j@p GYevhdgk 7 4, 5 8AseY 9. rykhg «c>xa>h@ blhyi@» TdsdY!J : M>ah aidvp s i t ej@p > am>th@i@p, m>ahaidvp s o c i a lm e d i a, wh>i@ ergk >cyjgcg<tgk drio joe =keyjgjsjoe joe s o c i a lm e d i a, hgjqi>ap m a n a g e m e n t -=agab@jabsp hgya@i@p jgk myhgk Bri;gk 8, 5 6 8AseY 0. I C O N P l a t f o r m s JdsdY I T: Fa lgaj@jrp AY hr >a ey ht?gke <eo J A V A s ey hg<hyddyjt?gke i> >ha;qccge I-p h o n e s A n d r o i d. E <eyi@ P H P, w e b d e s i g n, S E O >teya > aakd@js Yccq vma Y YhYtj@j@.?Y >b Ya=>kjgwe bya AY Y Yimgc@Agwe ijg JdsdY Ghg<hYddYjaijye j@p >jyah>typ, i> rh<y =@dagkh<typ >lyhdg<ye g a m i f i c a to in bya >bdyasi>op j@p >jyahabsp cyjlvhdyp G@<qigk 0, 5 5 CYhgwia

7 . R a n d s t a d H e l l a s. -S a t i s f a c t i o n A 8 9@9B@FGOB@8 - AFI@I JdsdY : R e c r u i t m e n t / O p e r a t i o n s ( P r o f e s s i o n a l & S t a fagcv<@i@ f f i n g ) : A, byj@<ghag gt@i@ & byjymyh@i@ ;ag<hylabye, Yfagcv<@i@ k gn@ltoe JdsdY : M a r k e t i n g & C o m m u n i c a t i o n s: Qh>keY ijg =ay=tbjkg <ay qhahy im>jabq d> j@ aym>thai@ 8eAhy aegk keydabgw, iwejyf@ qhahoe d> jg t=ag Yejab>td>eg JdsdY : H R S o l u t i o n s: Y gijshaf@ ergk p o r t a lk gn@ltoe, =aym>thai@ rh>keyp Y<ghqp, =aym>thai@ & YhYbgcgwA@i@ eroe Ari>oe >h<yityp JdsdY :!J : K gijshaf@ B>ajgkh<abye Ikij@dqjoe JdsdY P a y r o l l K : gijshaf@ JdsdYjgp D i g i t a lm a r k e t i n g A s s o c i a t e: e@drhoi@ jgk bgaegw <ay e jg - s a t i s f a c t i, o > n abgaeoety d> >cqj>p, =aym>thai@ s o c i a lm e d i a, =@dagkh<ty ijhyj@<absp hgya@i@p j@p >jyahtyp JdsdY D e v e l o p m e n t : 8eq jkf@ eroe f e a t u r e & eroe c>ajgkh<aye <ay j@e cyjlvhdy j@p >jyahtyp, Yeq jkf@ m o d u l e s <ay j@e Yeiodqjoi@ j@p jgk e -s a t i s f a c t i ijap o n cyjlvhd>p e - s h o p,;>cjaijg gt@i@ j>meabye =ay=abyiaye, k g=gdye bya Y v=gi@p cyjlvhdyp, ><byjqijyi@ & mhsi@ >h<yc>toe ike>h<yityp hg<hyddyjaijye JdsdY Bg<aij@htgk : 8hm>agArj@i@, byjy myh@i@ jadgcg<toe, rc><mgp byhj>cye, >e@drhoi@ ijgam>toe >cyjye & hgd@a>kjye, rc><mgp jyd>toe ( qjgdg ) JdsdY YhYcY;ye : AYjYmyh@i@ jadgcg<toe, qega<dy byhjrcyp hgd@a>kjs, byjymyhai@ Yfav<hYloe- aijojabye ( qjgdg ) A>ejhabv jyd>tg : Qb=gi@ jadgcg<toe g=>tf>oe, Y, YhYijYjabye >e=g=aybte@i@p, aijojabye byhjye ( qjgdy ) 4 Gwh<gp 8A@eye, C>ig<>toe & 5 7 8AseY 8hbY=tYp, G>haijrha IjY=tgk AseY 4. e -F O O D o n l i n e d e l i v e r y M a r k e t i n g-c a m p a i g n o n l i n e, O f f l i n e M a r k e t i n g, C R M, B u s i n e s s I n t e l l i g e n c e 4 H hybc>tgk - 5, D. hqbc>ag

8 5. C D I A S A T U R N BB8I 8 JdsdY 8eAhy aegk keydabgw : H R p r o j e c t s TdsdY Bg<aij@htgk : Bg<aijabrp ><<hylrp, byjymohsi>ap, rc><mgp jadgcg<toe JdsdY -c o m m e r c e : p r o j e c t s gk Ylghgwe cyjlvhdy JdsdY M a r k e t i n g : m a r k e t i n g p r o j e c t s 6 B. A@laitYp AseY 6. S O L M E L I A G R E E C E H O T E L A N D T O U R I S T E N T E R P R I S E S S A. JdsdY Bg<aij@htgk : c>ajgkh<ty >evp Bg<aij@htgk ijy E>eg=gm>tY (rig=y, lvhga bc ). JdsdY 8eAhy aegk keydabgw : H kcg gt@i@ joe ;Yiabye Yhmye agtb@i@p 8 eaho teoe Gvhoe ijy E>eg=gm>tY R: e c r u i t m en t & S e l e c t i o, nh R A d m i n i s t r a t i o, nt r a i n i n g XYcbgbge=wc@ AseY S F A C I L I T Y S E R V I C E S A E * TdsdYjY : u m a n R e s o u r c e s, P a y r o l l, F i n a n c e, K e y A c c o u n t M a n a g e m e n t, A d m i n i s t r a t i o n 5 B. A@laitYp MYcqe=ha 8. T h i n k T a n k I P D f o r D e v e l o p m e n t & E v o l u t i o n ( n o n p r o f i t ) C@mYeaidgt d><aijg gt@i@p jgk gabgegdabgw & gagjabgw Y gj>cridyjgp drio jgk I n s t r u m e n t a t i o no f I n n o v a t i o n IjhYj@<abs, c>bjhgeabv am>ah>te, AYaegjgdtY & am>ah@dyjabvj@jy I. Ike=ridgk Agcoeqba

9 9. C e g a I n s u r a n c e B r o k e r s S A TdsdY C@mYeg<hql@i@p : b Yt=>ki@ eryp j>megcg<typ hgp >lyhdg<s (k v j@e byag=s<@i@ jgk hguijydregk jgk JdsdYjgp ) JdsdY Acq=oe (Ykjgbaesjgk,?osp bc : ) Yhm>toe eroe j>me gcg<abq hg<hyddqjoe Gqeo Y v 4 B. Ik<<hgw 7 4 8AseY 0. E -T r a n s l a t i o n s O E C>KRlhYi@p & a>hd@e>typ JdsdY agtb@i@p & Fabgegdabye -9gsA>aY : cg<aij@htgk, hg<hqddyjy IG8 -K gijsh af@ B>ajgkh<tYp b Ya=>kj@htgk -:hyddyj>aybs k gijshaf@ JdsdY C a r k e t i n g & P R : -Ikdd>jgms ij@e hg;gcs j@p > am>th@i@p driy Y v jy driy bgaeoeabsp =abjwoi@p F a( c e b o o k, T w i t t e r, L i n k e d i n) -@dagkh<ty =ayl@daijabye b>adreoe & > aijgcye -8eqcki@ jgk cqegk hg;gcsp & =aylsdai@p j@p > am>th@i@p & iwejyf@ hgjqi>oe YeYeroi@p -Qc><mgp j@p >cc@eabsp & Y<bvidaYp Y<ghqp, iwejyf@ hgjqi>oe ijgm>kdre@p =aylsdai@p B. G>ejrc@p, 5 4 MYcqe=ha. B P M A E Ikdd>jgms & k gijshaf@ ij@e >b ve@i@ rh<oe > am>ah@dyjabgw im>=ayidgw & YeY=agh<qeoi@p, byayp bya ij@e b ve@i@ > >kho Yubye & >Aeabye ik<mh@dyjg=gjgwd>eoe rh<oe B. HaYebgwh 6 4, Gwh<gp 8 vccoe, gp vhglgp 5 8AseY

10 . :bgcekyth fk =Rlgkp 8 Bg<aijshag : 9g@Avp Bg<aijs : Jsh@i@ Bg<aijabye ;a;ctoe : byj@<ghty p, ik<brejhoi@, rc><mgp & bo=abg gt@i@ >ai>hmgdreoe YhYijYjabye, hg>jgadyity & rb=gi@ YhYijYjabye, jsh@i@ Yhm>toe, rc><mgp ikddvhloi@p d> aimwgki>p =ayjqf>ap, r e c o n c i l i a t i ocg<yhayidye n s, hg>jgadyity > ajy<ye & c@hodye, > abgkhabrp >h<yit>p <ay jg tiadg bc> aigcg<aidgw, ike>h<yity d> ghbojgwp >c><bjrp a>aesp 8>hgcadr eyp 8A@eye «c. 9>ea?rcgp», Ajthag 4, M e d i a b r a n d s ayl@daikabs 8 S e a r c h M a r k e t i n g/s o c i a lm e d i a M a r k e t i n g: F lgaj@jsp AY >tey a drcgp dayp =keydabsp gdq=yp S e a r c h M a r k e t i n g / S o c i a l M e d i a bya AY Yimgc>tjYa d> j@e =aym>thai@ j@p hg;gcsp joe >cyjye j@p r e p r i s e m e d i a ijy =aqlghy d i g i t a l byeqcay ( G o o g l e, Y o u T u b e, F a c e b o o k, T w i t t e r, b.y. ) bya >h<yc>ty v op jg G o o g l e A n a l y t i c s, F a c ek b oion s i g h t s b.y.?y >b Ya=>kj>t (f o r m a l & h a n d s o n ) ijap reega>p Ojgk n l i n e M a r k e t i n g Yccq bya i> >h<yc>ty j@p G o o g l e (v op jg G o o g l e A n a l y t i c, sg o o g l e A d W o r d s, G o o g l e A d P l a n n e r) >ey AY rm>a j@ =keyjvj@jy ey >hqi>a jap >f>jqi>ap <ay j@e aijg gt@is Gjgk o o g lop e A d W o r d s + A n a l y t i c sp r o f e s s i o n a. l?y Y gbjsi>a ilyahabrp <eyi>ap ijg Yejab>td>eg jgk -c o mem e r c e. Ijg >cyjgcv<ag j@p r e p r i s e m e d i a Yesbgke ga >jyaht>p C o s m o t e, P a m e d i a k o p e s. g r, H e l l a s D i r e c t I n s u r a n c e, Jhq >?Y G>ahYayp, C e l e s t y a l C r u i s e s, L ' O.Y r e. a l b Ae. 8ejaijqi>op & J?Y;rccY 5 MYcqe=ha 4. S U P P L Y C H A I N I N S T I T U T E G b ve@i@ GjkmaYbsp h<yityp G>=tgk : lg=ayijabs 8ckit=Y s y l l: a b u s >b Ya=>kjabgw hg<hqddyjgp s rh>key abyeg gt@i@p >cyjye ijg jgdry j@p lg=ayijabsp 8ckit=Yp >=ayidvp (im, d>ag=gcg<ty, kcg gt@i@ ) A<. AoeijYejtegk 4 0, 5 4 CYhgwia

11 5. J?rccgp B u s i n e s s a n a l y t i c s. g r JdsdY M a r k e t i n : m a r k e t i n g p l a n ijhyj@<abs & >bjrc>isp jgk ijg c o n f e r i e n c e. c o m JdsdY P r o d u c t D e v e l o p m e n t : 8eq jkf@ & YccY<s myhybj@haijabye jgk c o n f e r i e n c e.c o m 9g@Avp ijge. Iwd;gkcg <ay Yeq jkf@ Y<bgidtop jgk c o n f e r i e n c e.c o m b ve@i@ GjkmaYbsp h<yityp G>=tgk V i: s u a l i z a t i o f n D a t a. h<yc>ty bya drag=ga Y >abveai@p =>=gdreoe B i g d a t a Mh. BY=q 0, 5 MYcqe=ha 6. L O R E A L H E L L A S A E * B r a n d : K e r a s t a s e / E s s i e, P r o f e s s i o n a l P r o d u c t s D i v i s i o n. JdsdY : M a r k e t i n g : F lgaj@jsp / lgajsjhay AY ikdd>jrm>a i> vcy jy bya@d>haeq byasbgejy j@p gdq=yp iye byegeabv drcgp. GYhqcc@cY, AY YeYcq;>a ik<b>bhadrey p r o j e c t s Yeqcg<Y bya d> jap Yeq<b>p j@p >hav=gk : R e p o r t s ( p e r f o r m a n c e r e p o r t s, >e@drhoi@ >cyjgcg<toe, ocsi>ap ) GhgiYhdg<s kcabye Y v jg >foj>habv d, i g i t a lk i t s, p r e s s r e l e a s e s Ikdd>jgms ijg im>=ayidv jgk ergk s i t e d> ik<brejhoi@ kcabye bya > abgaeoety d> a gjg e n c y Ikdd>jgms ij@ =agh<qeoi@ >b=@cyi>oe dqhbyp bya >d ghabye ikeyejsi>oe Ikdd>jgms ijy b r i e f s joe a g e n c i e s bya ike>h<y?vd>eoe >jyahaye Ikdd>jgms ijap >d ghabrp >bari>ap gk ikdd>jrmgke ga dqhb>p B>ol. Aeabsp 8ejaijqi>op 9 8, 4 4 DrY!oetY

12 7. B L U E G R O U N D I K E * JdsdY M a r k e t i n g ( qjgdg ) : Qh>ke>p Y<ghqp, > abgaeoetyp o n l ibya n e hgya@i@p Ybaesjoe d ghabv JdsdY ( qjgdy ) abgaeoety d> >cqj>p bya >f>wh>i@ Ybaesjoe gk ey c@hgwe jy bhajshay j@p >jyahtyp KghYs 7:, A@laiaq 8. T EBODI : OH:@FI G / F E R R Y C E N T E R JdsdY Gocsi>oe, JdsdY JYd>tgk, JdsdY C@mYeg<hYlabsp K gijshaf@p & E -s h o p JdsdY Bg<aij@htgk UAoegp 8dYctYp, 6, GqjhY 9. C O N V E R T G R O U P I K E * JdsdY -b u s i n e s s C o n s u l t i n g: O lgaj@jsp AY >h<yij>t =t cy i> rd >ahgkp >d ghtgk jvig i> hy<dyjabq c o n s u l t i n grh<y vig bya ij@e Yeq jkf@ >evp ergk hguvejgp. Jg j>c>kjytg Ylghq j@e Yfag gt@i@ joe =>=gdreoe ocsi>oe bya j@e d>jyjhg s Ykjye i> mhsiad@, Yfag gasiad@ c@hglghty <ay j@e Y<ghq bya jgkp r e t a i l e. r s Ari@ >teya Y Yaj@jabs bya hgx garj>a kn@cv a t t e n t i o nt o d e t a i l bya abyevj@jy p r o j e c tm a n a g e m e n t. 8hbjtegk 6, 6 5 8AseY 4 0. S T O N E S O U P JdsdY agtb@i@p : K gijshaf@ c>ajgkh<typ & gh<qeoi@p j@p > am>th@i@p. Qh>keY & ik<<hyls hvjyi@p ;>cjtoi@p ioj>habsp > gh<qeoi@p & > abgaeoetyp d>jyfw ike>h<yjye & >cyjye JdsdY abgaeoetyp : GYhY<o<s >ha>mgdregk <ay w ejg b s i t e & s o c i a l m e d i a. Qh>keY Y<ghqp bya ike>h<yiaye ijg myhg. MYh. 8, AseY

13 4. KYah>tY JgkhaiKabsp Ghg;g csp Koe * F lgaj@jsp /lgajsjhay > aakdgwd> ey >h<yij>t ij@e jyahty 8eq jkf@p bya Jgkhaijabsp Ghg;gcsp joe 8A@eye bya ik<b>bhadrey ijg :H8L!F IKDH!OD A8! G!IAGJOD JFK CFK 8?D8!OD. Ijg =aqij@dy j@p hybjabsp jgk /j@p qib@i@p AY ArcYd> ey Yimgc@A >t d> D a t a M a n a g e m e n t, D a t a E n t r y, rh>key, hvjyi@ bya =aym>thai@ C R M ikijsdyjgp bya ikejgeaidvp o n l i n e r e g i s t r a t i o n > >hmvd>eoe <><gevjoe bya >e>h<>aye gk AY ike>ailrhgke ij@e Yeq jkf@ jgk jdsdyjgp ike>=haye bya > aib> jye jgk sdgk 8A@eYtoe d> ibg v j@ebyaw=hais jgk op rey YejY<oeaijabv jdsdy i> Y<bvidag > t >=g. a crge, g lgaj@jsp /lgajsjhay Y v j@ ija<ds gk AY Yesb>a ijg > ti@dg <hyl>tg hg;gcsp j@p 8AseYp gk hgoa>t j@e vc@ op hgghaidv <ay Iker=haY, IkeYejsi>ap, bari>ap Yccq bya hyij@havj@j>p YeYnkmsp i> Y<bvi dag > t >=g ijg jgkhaijabv bgaev, AY Y gbjsi>a <eyi>ap <ay jge jgkhaijabv jgdry bya AY hgilrh>a jap =agab@jabrp bya j>megcg<abrp jgk /j@p <eyi>ap bya =>favj@j>p. Lac>ccseoe 7, AseY 4. B. KYkbRp 8 Fabgegdabs a>wakei@ a>wakei@ 8eq jkf@p JdsdY b Yt=>ki@p jgk Jd. 8eAhy aegk keydabgw JdsdY Ghgd@A>aye -8<ghye JdsdY M a r k e t i n g 5 o mcd CYhbv gkcgk, GYaYetY. D i g i t a l M a r k e t i: nsgo c i a l M e d i a A d m i n i s t r a t, ic o n t e n t a d m i n i s t r a t i o(yeylrh>jya n >ftigk ijg y o l e n i s. c obya m jgk y o l e n i s. u s K ) gijshaf@ & eroe p r o j e c tjgk s jdsdyjgp Cqhb>jae<b 4. Kg l e n i s. c o m. B B : K gijshaf@ =hqi>oe Yeq jkf@p B B ike>h<yiaye, AYjY<hYls - rh>key Y<ghqp, K gijshaf@ =ay=abyiaye hgp j@ ;>cjaijg gt@i@p c>ajgkh<aye jd@dqjoe j@p >jyahtyp, K gijshaf@ eroe p r o j e c t sjgk jdsdyjgp Cqhb>jae<b b ve@i@ GjkmaYbsp h<yityp G>=tgk.. e -c o m m e r c e / d i g i t a l m a r k e t, s i n g. e -b u s i n e s s (- e g r o c e r y e n t r e p r e n e u r s h i p, s ). lg=ayijabs Yckit=Y jk g ga@dreoe hguvejoe / s p e c i a l t yf o o d c>ka>htyp 7, 8 4. BaviaY (jge Cqug ijg brejhg j@p 8AseYp )

14 -. * mgh@<ty <a Ykjse j@ Ari@ - D i g i t a l M a r kneg t: i Im>=aYidvp bya cg k gt@i@ cqegk hgya@i@p bya > abgaeoetyp j@p >jyahtyp o n l i n e & ijy s o c i a l m e d i a e@drhoi@ joe s o c i a l m e d i a a c c o ubya n t s c o m m u n i t y m a n a g e m e n t j@p >jyahtyp D a t a a n a l y s i s d> mhsi@ >h<yc>toe vhkf@p >f <eyi@p j@p >jyahtyp -. F r o n t-e n d D e v e l o p e r : Ikdd>jgms ij@e Yeq jkf@ j@p cyjlvhdyp j@p i s M O O D <ay Yeqcki@ =>=gdreoe bya ikeyaiasdyjgp gk ikccr<gejya Y v s o c i a lm e d i a & w e b 4 4. I s m o o d D a t a T e c h n o l o g y S e r v i c e s* 8eq jkf@ aijgi>ct=oe i> P H P / M y S Q L, =ayike=>=>dreoe d> b a c-e k n d ikijsdyjy Yeqcki@p bgaeoeabye =abjwoe. J>megcg<t>p gk AY mh@iadg ga@agwe : S y m f o n y F r a m e w o r k, A n g u l a r J S, A P I s, B o o t s t r a p Ikejgeaidvp bya > t;c>n@ j@p aijgi>ct=yp j@p >jyahtyp ( W o r d p r e s s s qccg C M S ) B>ol. Ik<<hgw 9 0, AYccaArY Ghgj>hYavj@jY AY =ga>t ijgkp lgaj@jrp gk rmgke >fgab>toi@ />d >ahty ij@ mhsi@ M o n g o D B, e l a s t i c s e a r c h, W e b F r a m e w o r k s -. B a c k -e n d D e v e l o p e r : Yeq jkf@ Yc<ghtAdoe <ay j@ ikccg<s bya =aym>thai@ d><qcgk v<bgk =>=gdreoe Y v bgaeoeabq =tbjky & w e b Yeq jkf@ W e b s e r v i c e s <ay j@e Yeqcki@ =>=gdreoe Y v bgaeoeabq =tbjky w & e b Yeq jkf@ Yc<ghtAdoe d@myeabsp dqa@i@p <ay Yeqcki@ =>=gdreoe Y v bgaeoeabq =tbjky & w e b Ghgj>hYavj@jY AY =ga>t i> vigkp rmgke >fgab>toi@ />d >ahty ijy YhYbqjo U: n i x, O b j e c t O r i e n t e d P r o g r a m m i n g, D a t a P a r s i n g M a c h i n e- l e a r n i n g, :eyi@ N o S Q L ( e l s t i c s e a r c h, m o n g o d b ), P y t h o n, A P I s.

15 4 5. I S S F a c i l i t y S e r v i c e s A E H u m a n R e s o u r c e s (=agab@jabs k gijshaf@ H R, > abgaeoety d> k gnslagkp >h<y?vd>egkp, =aym>thai@ ;ag<hylabye bc ) P a y r o l l(8hm>agarj@i@ ijgam>toe >h<y?gdreoe, abgaeoety d> >h<y?gdregkp <ay ArdYjY daiag=gityp (.m Qei@dY, ;>;Yayi>ap, k vcga g Y=>tYp bjc. ) ), F i n a n c e (Ari@ i> cg<aijsh ag : byjymyh@i@ jadgcg<toe, Yhm>agArj@i@, bc ) K e y A c c o u n t M a n a g e m e n t (=aym>thai@ >cyjye, =agab@jabs k gijshaf@ jdsdyjgp ), A d m i n i s t r a t i o n(=agab@jabs k gijshaf@ jdsdyjgp Yhm>agArj@i@, > abgaeoety d> hgd@a>kjrp ) Gqeo Y v 4 B. A@laitYp 8 0, 5 MYcqe=ha P r e-s a l e s d e p a r t m e n t 4 6. S A P H e l l a s S A * M a r k e t i n g d e p a r t m e n t C o n s u l t i n g d e p a r t m e n t Ecc@et=oe 0, G. Lqc@hg * B >K:BIU>Q E> :JK>IUJCH SNHLF =>JE>LK>U IHMHIBCR WKB A: : H?@EBZJHLF KHLQ :JC HXE>FHLQ, >FZ HB L WDHB >Q >K:BIU>Q A: =B>I>LFTJHLF K@ =LF:KWK@K: : H?@EUPJ@Q ESNIB KH SI:Q KPF JLF>FK>XG>PF