Αγγλική Τουριστική Ορολογία

Transcript

1 ΕΛΛΗΝΙΚΗ ΔΗΜΟΚΡΑΤΙΑ Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα Αγγλική Τουριστική Ορολογία Ενότητα 6: Public sector involvement in tourism Κουτσογιάννη Ευαγγελία Τμήμα Διοίκηση Επιχειρήσεων

2 Άδειες Χρήσης Το παρόν εκπαιδευτικό υλικό υπόκειται σε άδειες χρήσης Creative Commons. Για εκπαιδευτικό υλικό, όπως εικόνες, που υπόκειται σε άλλου τύπου άδειας χρήσης, η άδεια χρήσης αναφέρεται ρητώς. 2

3 Χρηματοδότηση Το παρόν εκπαιδευτικό υλικό έχει αναπτυχθεί στα πλαίσια του εκπαιδευτικού έργου του διδάσκοντα. Το έργο «Ανοικτά Ακαδημαϊκά Μαθήματα στο Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα» έχει χρηματοδοτήσει μόνο τη αναδιαμόρφωση του εκπαιδευτικού υλικού. Το έργο υλοποιείται στο πλαίσιο του Επιχειρησιακού Προγράμματος «Εκπαίδευση και Δια Βίου Μάθηση» και συγχρηματοδοτείται από την Ευρωπαϊκή Ένωση (Ευρωπαϊκό Κοινωνικό Ταμείο) και από εθνικούς πόρους. 3

4 Σκοποί Ενότητας In this section you will learn specific vocabulary related to the role and responsibilities of the public sector in tourism; To present arguments as to why the public sector needs to intervene in the tourism sector. 4

5 Περιεχόμενα Ενότητας The role of public sector Arguments for government intervention Exercise 1 5

6 Public sector involvement in tourism 1 6

7 The role of public sector (1) Governments are involved with tourist organizations at both the national and international level. In the former case, they are normally the instigators for the establishment of a national tourist organization, while in the latter instance, they are partners along with other member states in such bodies as the World Tourism Organization (WTO), the European Travel Commission (ETC), and so on. In most cases, where tourism is a significant element of economic activity, it is common practice to have a Ministry of Tourism to formulate and implement the county s tourism policy. 7

8 The role of public sector (2) There are two main reasons why the public sector should be involved in tourism. First, governments have at their disposal a variety of tools to manage tourism development in the interests of the local community; second, it is unlikely that private markets will satisfy all the tourism policy objectives of a country. 8

9 Arguments for government intervention (1) Some of the most common arguments put forward for government intervention in tourism include: Foreign exchange earnings and their importance for the balance of payments; Employment creation and the need to provide education and training; The need to maximize the benefits to the host community; The need to protect resources and the environment; 9

10 Arguments for government intervention (2) The fact that tourism is a large and fragmented industry which requires careful coordination of development and marketing; Building the image of the country as a tourist destination; Provision of public goods and infrastructure as part of the tourist product; The need to monitor the level of tourism activity through statistical surveys. 10

11 Exercise 1 (1) Vocabulary Click on the most appropriate word or phrase to complete the sentences. In most developing countries government involvement in tourism is required not only to attain long-term but to compensate for the absence of a strong and tourismexperienced private sector. a. objectives b. policies c. needs 11

12 Exercise 1 (2) Vocabulary Click on the most appropriate word or phrase to complete the sentences. In order to the economic advantages of tourism, the government must provide infrastructure and security to the host destination and support and consistency to the tourism industry, whether it has to do with laws, taxes, immigration policies, transportation or attitudes. a. enlarge b. enhance c. extend 12

13 Exercise 1 (3) Vocabulary Click on the most appropriate word or phrase to complete the sentences. Where tourism is a significant element of economic activity, it is common practice to have a Ministry of Tourism to define long-term objectives and coordinate the activities of the National Tourism Organization (NTO) to these objectives. a. enhance b. meet c. deliver 13

14 Exercise 1 (4) Vocabulary Click on the most appropriate word or phrase to complete the sentences. The encouragement of tourism can also be used as a means of furthering international relations between two countries or as a means of enhancing the of a particular destination. a. icon b. picture c. image 14

15 Exercise 1 (5) Vocabulary Click on the most appropriate word or phrase to complete the sentences. The lack of expertise and the domination of small businesses with inadequate funds to themselves sufficiently, provides a compelling argument for involvement of the public sector. a. influence b. promote c. classify 15

16 Exercise 1 (6) Vocabulary Click on the most appropriate word or phrase to complete the sentences. Tourism by its nature involves travel across national. Governemnts must get involved in terms of policies relating to the procedures regarding the entry and exit of travellers and nationals. a. boundaries b. regions c. bounds 16

17 Exercise 1 (7) Vocabulary Click on the most appropriate word or phrase to complete the sentences. The type and amount of government involvement varies from country to country. The greater the importance that the government to tourism, the greater will be the involvement. a. gives b. attains c. attaches 17

18 Exercise 1 (8) Vocabulary Click on the most appropriate word or phrase to complete the sentences. Tourists express demand for a tourist product if they are aware of the facilities available, particularly attractions at the destination, most of which fall within the public. Government actions can influence tourism by providing accurate information about the attractions. a. region b. domain c. discipline 18

19 Exercise 1 (9) Vocabulary Click on the most appropriate word or phrase to complete the sentences. The public sector may affect the price the tourist pays for staying at the destination. There is no doubt that destinations are aware of their thus some national organizations compile a tourist price index for their own country as well as others, in order to assess their relative market position. a. prestige price b. price competitiveness c. price policy 19

20 Exercise 1 (10) Vocabulary Click on the most appropriate word or phrase to complete the sentences. The tourist industry usually expects the public sector to collect statistical information and carry our that aid at understanding demographic and lifestyle changes so as to formulate the appropriate products for their customers. a. market surveys b. market segments c. target markets 20

21 Τέλος Ενότητας