PROGRAMME: Interdepartmental Programme of Postgraduate Studies in Business Administration (MBA) SPECIALIZATION: Health care Management

Transcript

1 PROGRAMME: Interdepartmental Programme of Postgraduate Studies in Business Administration (MBA) SPECIALIZATION: Health care Management OPTIONAL COURSE: Central and Regional Health Policy and Planning SEMESTER: 3 rd INSTRUCTORS: Konstantinos Christoglou, Vassilis Aletras, Chris A. Vassiliadis Course Description: This course complements the basic course of the health care management specialization of the MBA Executive, as well as the elective module Health Economics. It contains knowledge on the legal issues surrounding the establishment and operation of public and private units providing health care services. It clarifies the notions of strategy in health, social policy and health policy, as well as the content and goals of planning programming in the mid-term and long-term. The processes of planning and the levels of synthesis and application. The context of health care policies. The assessment of the organization and financing of the Greek National Health System and a comparison with European systems. The establishment of strategic and action plans, along with partial policies and actions. The importance of logistics in health care units. Marketing processes for health care units. Organization of primary, secondary and tertiary care units in the public and private sectors. The use of tools of public relations. The behavior of patients users. Epidemiology of health in Greece and the EU. Learning Objectives: Clarification of the meaning and role of strategy in health, social policy and health care policy, as well as the content and goals of planning, in the medium- and long-run. Epidemiology of health in Greece and the EU. Knowledge of the stages of planning and the levels of synthesis and implementation. Knowledge of the legal context regarding the organization of primary, secondary and tertiary care units in the private and public sectors. Knowledge of the processes of Marketing in health care units. Knowledge of the use of the tools of public relations. Focus on the behavior of patients users of health care services. Use of tools and crisis management. 1

2 Knowledge of the context surrounding the implementation of health care policies. Acquiring skills in practical Business Planning in health care. Educational Process: Lectures and discussions. Study of relevant material. Study of Business Plans of Greek health care units. Writing a business plan or crisis management plan (Teamwork). Reading Material: Lecture notes. Collection of selected articles. Suggested further references. Preparation Frames for Strategic & Operational Development Plan (Α. Sessuras). Legislation covering the establishment and operation of health care units. Participation - Assessment: Students will form teams that will submit a printed assignment (word limit: 3000) of a draft Business Plan or a Crisis Management Plan of a health care organization (30% of total grade). This will also assist them prepare for the written final examination (70% of the total grade). SUGGESTED BOOK: IN ENGLISH George Moseley, (2009) Managing Health Care Business Strategy, Jones and Burtlett Publ. LLC, USA. Lectures Schedule 1. STRATEGY FOR HEALTH and SOCIAL & HEALTH POLICY (Κ. Christoglou) Introduction: Strategy for Health, Social Policy, Health Policy Objectives of Health Policy: Prevention, Health Education, Health Promotion Planning Policies and Actions Regional Planning and Health Policy Ministry of Health - ΥΥΚΑ - Δ.Υ.ΠΕ - Hospital Units, KY - Regional Clinics Health Services Units, Hospitals Units provide primary care, ΠΦΥ, ΚΥ, IKA, Funds 2

3 1. Moseley G. Managing health care business strategy. Jones and Bartlett Publishers. Massachusetts chapters 1, 11 ; chapter 6 2. Zuckerman Α. Health care strategic planning. Health Administration Press. Chicago chapters 1,2,8-12; chapter 4 3. Swayne S, Duncan W and Ginter P. Strategic management of health care organizations. Blackwell Publishing chapter 1; chapter 5 4. Γούλα Α. Διοίκηση και διαχείριση νοσοκομείου. Ελληνική εμπειρία και πρακτική. Εκδόσεις Παπαζήσης, Εισαγωγή 2. ANALYSIS OF THE EXTERNAL ENVIRONMENT USING PORTER S FIVE FORCES MODEL (V. Aletras) PEST analysis Porter s competitive forces Case-study from the health care field 1. Γεωργόπουλος Ν. (2006) Στρατηγικό Μάνατζμεντ. Αθήνα: Γ. Μπένος: κεφ Γιαννούλης Α. (2009) Κλάδος Υγείας Ανάλυση Ιατροτεχνολογικών Προϊόντων: Μελέτη Περίπτωσης Πυρηνικής Ιατρικής. Τμήμα Οργάνωσης και Διοίκησης Επιχειρήσεων, Πανεπιστήμιο Πειραιώς. 3. Μιχαλόπουλος Μ, Γρηγορούδης Ε, Ζοπουνίδης Κ. (2007) Στρατηγική των Επιχειρήσεων. Αθήνα: Κλειδάριθμος: κεφ Moseley G.B. III (2009) Managing Health Care Business Strategy. Massachusetts: Jones and Bartlett Publishers: ch Porter M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press: ch Porter M. (1979) How Competitive Forces Shape Industry, Harvard Business Review, Mar-Apr., pp Porter M. (2008) The Five Competitive Forces that Shape Strategy, Harvard Business Review, Jan., pp LEGAL ESTABLISHMENT AND OPERATION OF PUBLIC UNITS AND PRIVATE SERVICE ORGANIZATIONS (Κ. Christoglou) Develop and implementation of centrally and peripherally organized health policies Identification of strengths and weaknesses,opportunities and potential synergies and collaborations Laws Frames in Greek Reality Selected References (Greek Law and Presidential Decrees): 1. ν1397/1983, ν2071/1992, ν2194/1994, ν2889/2001, ν.3329/2005, ν3527/2007, ν3868/2010, ν3918/ ΠΔ.247/1991, ΠΔ.517/1991, ΠΔ.235/2000, ΠΔ.84/2001, ΠΔ.198/2007 3

4 4. HEALTH MANPOWER PLANNING (V. Aletras) The WHO approaches The epidemiological approach The economic approach Meeting the market needs Problems in manpower planning Manpower in Greece 1. Υφαντόπουλος, Ι.Ν. (2003) Τα Οικονομικά της Υγείας: Θεωρία και Πολιτική. Αθήνα: Τυπωθήτω-Γιωργος Δαρδανος: κεφ Θεοδώρου, Μ., Σαρρής, Μ., & Σούλης, Σ. (2001) Συστήματα Υγείας. Αθήνα: Εκδόσεις Παπαζήση: κεφ Πολύζος, Ν., & Υφαντόπουλος, Ι. (2000) Η Ανάπτυξη του Ανθρώπινου Δυναμικού στην Υγεία και η Στελέχωση των Υπηρεσιών του Εθνικού Συστήματος Υγείας, Αρχεία Ελληνικής Ιατρικής, 17 (6), Ρούπας, Θ., & Πολύζος, Ν. (1994) Ανθρώπινο Δυναμικό, στο: Μελέτη για το Σχεδιασμό και την Οργάνωση των Υπηρεσιών Υγείας. Αθήνα: Υπουργείο Υγείας, Πρόνοιας και Κοινωνικών Ασφαλίσεων. 5. Δερβένης, Χ., & Πολύζος, Ν. (1995) Μελέτη-Πρόταση για την Οργάνωση- Διοίκηση του ΕΣΥ και την Ανάπτυξη του Ιατρικού Δυναμικού. Αθήνα: Υπουργείο Υγείας, Πρόνοιας και Κοινωνικών Ασφαλίσεων. 6. Maynard, A., & Walker, A. (1995) Managing the Medical Workforce: Time for Improvements, Health Policy, 31(1), Fryer, G.E., Call, R.L., Heine, C., & Casamassimo, P. (1983) The Validity of Indices for Rural Health Manpower Needs Assessment, Evaluation and Program Planning, 6(2), MARKETING UNITS PROCEDURE DETERMINATION FOR HEALTH SERVICE ORGANIZATIONS (Ch. Vassiliadis) Marketing for public organizations (nonprofit organizations) Applications and tools for communication and public relations 1. Alan R. Andreasen & P. Kotler (2008). Strategic marketing for nonprofit organizations. Pearson/Prentice Hall. 2. J.L. Fortenberry (2005). Marketing Tools for Health Care Executives., Oxford Crest, Oxford Mississippi. 3. P. Kotler (1979). Strategies for Introducing Marketing into Nonprofit Organizations, Journal of Marketing (43)1,

5 6. OPERATIONAL PLANNING - Case Study Analysis (K. Christoglou) Culture, Vision, Mission Tools for identifying common goals Design of specific goals Operational Plan Analysis of the ΥΠΕ Operational Plan Analysis of a Specialized Hospital Business Plan Analysis of a General Hospital Assignments - Final Project for student evaluation 1. Επιχειρησιακό Σχέδιο Β ΠεΣΥΠ Κεντρικής Μακεδονίας 2. Επιχειρησιακά Σχέδιο Α.Ν.Θ. ΘΕΑΓΕΝΕΙΟ , Επιχειρησιακό Σχέδιο Γεν. Νοσοκομείου Κατερίνης R Stutely. Το ιδανικό επιχειρηματικό σχέδιο. Παπασωτηρίου S. Swayne, W Duncan and P Ginter. Strategic management of health care organizations. Blackwell Publishing Chapter Οδηγός Κατάρτισης του Επιχειρησιακού Σχεδίου των Νοσοκομείων του ΕΣΥ (Ομάδα εκπόνησης Μελέτης Καθ. Άρη Σισσούρα) 7. A METAPLAN MODEL FOR PROBLEM-SOLVING DISCOURSE Lance ARamshaw 8. Μελέτη «metaplan» - Καθορισμός στόχων στο Επιχειρησιακό Σχέδιο Α.Ν.Θ Θεαγένειο SUPPLY CHAIN MANAGEMENT OF HEALTH UNITS (Κ. Christoglou) Basics and techniques of Logistics. The supply chain (supply chain management) Current legal framework for procurement Best practices in international and European experience 1. SUPPLY CHAIN MANAGEMENT Strategy, Planning, and Operation, Sunil Chopra Peter Meindl Pearson, Prentice Hall, Uper Saddle River, New Jersey ebusiness in Healthcare: From eprocurement to Supply Chain Management Editors Ursula Hübner Marc A. Elmhorst, Springer Verlag

6 8. THE ORGANIZATION AND FINANCING OF THE GREEK NATIONAL HEALTH CARE SYSTEM (V. Aletras) The national health policy of the 70s The establishment of the National Health System (Law 1397/83) The reforms of the 90s and the suggestions of foreign experts The recent changes of the system (Law 3918/2011) An assessment of the efficiency-quality-access dimensions of the organization and financing of the Greek NHS 1. Υφαντόπουλος, Ι.Ν. (2003) Τα Οικονομικά της Υγείας: Θεωρία και Πολιτική. Αθήνα: Τυπωθήτω-Γιωργος Δαρδανος, κεφ Τούντας, Ι. (2008) Υπηρεσίες Υγείας. Αθήνα: Εκόσεις Οδυσσέας / Νέα Υγεία, κεφ. 2-4, 6, 7, 8, Θεοδώρου, Σαρρής, & Σούλης (2001), Θεοδώρου, Μ., Σαρρής, Μ., & Σούλης, Σ. (2001) Συστήματα Υγείας. Αθήνα: Εκδόσεις Παπαζήση, κεφ. 7, 8, 11 & Σισσούρας, Α., Καρόκης, Α., Πολύζος, Ν., & Θεοδώρου, Μ. (1995) Ενιαίος Φορέας Υγείας: Η Οργάνωση του Συστήματος Χρηματοδότησης και η Αποκέντρωση των Υπηρεσιών Υγείας. Αθήνα: Υπουργείο Υγείας & Πρόνοιας. 5. Tountas, Y, Karnaki, P., & Pavi, E. (2002) Reforming the Reform, Health Policy, 62, Liaropoulos, L., & Tragakes, E. (1998) Public-Private Financing in the Greek Health care System: Implications for Equity, Health Policy, 43, Tountas, Y., Steffanson, H., & Frissiras, S. (1995) Health Reform in Greece: Planning and Implementation of a National Health System, Int J Health Plann Manage, 10(4), Matsaganis, M. (1998) From the North Sea to the Mediterranean? Constraints to Health Reform in Greece, Int J Health Serv, 28(2), Liaropoulos, L., & Kaitelidou, D. (1998) Changing the Public-Private Mix: An Assessment of the Health Reforms in Greece, Health care Analysis, 6(4), Tragakes, E., & Polyzos, N. (1998) The Evolution of Health care Reforms in Greece: Charting a Course of Change, Int J Health Plann Manage, 13(2), Liaropoulos L, & Kaitelidou D.(2000) Health Technology Assessment in Greece, Int J Technol Assess Health Care, 16(2), EUROPEAN HEALTH CARE SYSTEMS (V. Aletras) The characteristics of the main health care systems in Europe A critical approach of the European health care systems Empirical evidence on the efficiency, quality and equity of European health care systems 6

7 1. Λιαρόπουλος Λ. (2010) Διεθνή Συστήματα Υγείας. Βήτα Ιατρικές Εκδόσεις, Αθήνα. 2. Υφαντόπουλος Ι. (2005) Το Βρετανικό Σύστημα Υγείας, Αρχεία Ελληνικής Ιατρικής, Anell A. (2005): Swedish Healthcare under Pressure, Health Economics, 14: S Evans D, Tandon A, Murray C, Lauer J, (2001) Comparative Efficiency in National Health Systems, British Medical Journal, 323: Maynard, A. (2005) European Health Care Challenges, Health Economics 14: S255-S Rice T. (2006) Τα Οικονομικά της Υγείας σε Επανεξέταση (Επιστημονική Επιμέλεια: Μ. Ματσαγγάνης). Αθήνα: Εκδόσεις Κριτική. 7. Worz M, Busse R. (2005) Analysing the Impact of Health-care System Change in the EU Member States: Germany, Health Economics, 14: S133- S SUSTAINABILITY OF HEALTH ORGANIZATION UNITS AND SECTIONS (Κ. Christoglou) Design development plan for Health Unit sustainability Training and monitoring of a partial budget Analysis and Evaluation of Investments 1. Manual_for_the_preparation_of_Industrial_Feasibility_Studies W. Behrens P. M. Hawranek - UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION - Vienna, Ν Πολύζος. Χρηματοοικονομική διοίκηση υπηρεσιών υγείας. Διόνικος Αθήνα M Nowicki. The financial management of hospitals and health care organizations. Heath Care Administration Press. Chicago THE USERS OF HEALTH SERVICES (Κ. Christoglou) Patient Behavior - Users of Health Services Assessment tools for Services Case studies 7

8 1. Taking a Cue from the Hospital Industry Απόσπασμα από το Άρθρο Welcome to the Experience Economy των B. J. Pine & J. H. Gilmore [(9/ ), Health Forum Journal, p.10-14]. 2. Σύγγραμμα-Σημειώσεις: «ΕΙΔΙΚΑ ΘΕΜΑΤΑ ΕΠΙΚΟΙΝΩΝΙΑΣ ΜΕ ΤΟΝ ΑΣΘΕΝΗ - ΠΕΛΑΤΗ» - Βελτίωση Παρεχόμενων Υπηρεσιών Κ. Χρίστογλου 12. EVALUATION OF HEALTH SERVICE CENTERS (Κ. Christoglou) Evaluation Tools for Health Service Units Evaluation Study (benchmarking) of a Health Service Unit (Study 2009, 2010) Presentation of the work of graduate students Discussion 1. «Οικονομική Ανάλυση Λειτουργίας Νοσηλευτικών Μονάδων Μία Οικονομετρική Προσέγγιση», Βασίλειος Αλετράς, Διδακτορική Διατριβή, Τμήμα Ιατρικής ΑΠΘ, Θεσσαλονίκη «Μέτρηση της Αποδοτικότητας των Νοσηλευτικών Μονάδων Εθνικού Συστήματος Υγείας και Κοινωνικής Αλληλεγγύης», Νίκος Μανιαδάκης Γιάννης Κυριόπουλος, Εθνική Σχολή Δημόσιας Υγείας, «Using SERVQUAL and Kano research techniques in a patient service quality survey», Konstantinos Christoglou World Hospitals and Health Services, 2006 Volume 42 Number 2. -*- 8