CHIOS MASTIHA. Unique Worldwide

Transcript

1 MASTIHA CHIOS Unique Worldwide 1 CHIOS MASTIHA is a resin excreted from the Mastiha tree exclusively grown at Omiros (Homer s) birthplace, in Chios island in the Aegean Sea. The Tree is cultivated, since Hippocrates period, only in South Chios, due to the unique characteristics of the ground, the microclimate and the Traditional Technique of Cultivation Chios island is the birthplace of shipping industry in Greece and hosts significant Historical Monuments. Nea Moni one of the most important Byzantine monuments in Greece, and Anavatos, the ruined Byzantine village, both are UNESCO World Heritage sites. Daskalopetra, is the area, where according to tradition,the Great Poet Omiros (Homer) wrote his masterpieces Iliad & Odyssey. It was assigned an EU Herbal Monograph as a Traditional HERBAL MEDICINE used for the Symptomatic Treatment of minor Inflammations of the Skin and mild dyspeptic disorders, by the European Medicines Agency (EMA). (EMA/HMPC/46758/2015) USES Pharmaceutical Cosmetics Spirits Beverages Nutrition UNESCO S Representative List of the Intangible Cultural Heritage of Humanity, inscribed the Know-How of Cultivating Chios Mastiha on the island of Chios. (Nomination file No ) PROPERTIES Antioxidant Antimicrobial Antibacterial Anti-inflammatory Anti-diabetic MASTIHA GROWERS ASSOCIATION est farmers: 24 Villages in South Chios Annual Quantity: 160 TNS Over 150 Applications Exporting to 50 Countries Worldwide 7 4 CHIOS MASTIHA has been Granted the Status of Protected Designation of Origin in the EU. [Regulation (EC) No 123/1997] BENEFITS Skin Anaplastic Factor of the Skin Skin Regeneration Trauma, wound, burn Healing Oral Hygiene Xerostomia Gingivitis Antimicrobial Action Antiplaque Effects Prevention of Caries Gastrointestinal system Crohn s disease Helicobacter pylori Dyspepsia Prevention of Ulcers Heartburn Relief Stomach & Digestive Pain Relief Chios Mastiha products available at: MEDITERRA S.A. info@mastihashop.com A 11 Evridamados Str., Athens, Greece T

2 MEDITERRA S.A. Affiliated Company of Chios Mastiha Growers Association, Est PRODUCTS Mastiha Fine Foods & Drinks Cosmetics Para pharmaceutical DATA Greece: points of sale 50 employees International: Exporting 40 countries RETAIL DEVELOPMENT mastihashop: x 7 Greece International: x 7 Saudi Arabia UAE Qatar Cyprus USA NY eshop Pantopolio x 1 Grocery store at Athens Airport 2 Sales & Prof its % PRODUCT DEVELOPMENT 31% MASTIHASHOP ESTABLISMENT 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 INVESTMENT ANALYSIS 0-2,000 44% PRODUCTION FACILITIES Sales Profits 5 COMING SOON... R&D CENTER IN CHIOS 3 6 PRODUCT CATEGORY SALES BRANDS % 40% 20% 9% 12% INGREDIENTS FOOD PARA PHARMACEUTICALS SPIRITS COSMETICS 7 International JV Turkey 2016 Mastiha Damla Sakiz, Ismir RUSSIA 2017 Mastiha Russia, Moscow UAE 2018 Mastihashop Gulf Trading, Dubai 8 Corporate Landmark Dates Jul. 2002: Establishment of first mastihashop in Greece Jun. 2005: Zaitech fund shareholder of Mediterra S.A. Mar. 2006: Voted Top 15 Most Innovative Companies in Greece Dec. 2006: Tsakos Shipping Group shareholder of Mediterra S.A Sep. 2006: First mastihashop abroad May 2007: Rising Star in Greek Retail awards Jan. 2007: Establishment of Production unit in Chios Island Feb. 2008: Golden Sun Award at Superbrands 2008 Feb. 2008: Listed in the Athens Stock Market Sep. 2011: Official distributor of ELMA chewing gum in Greece May 2012: First mastihashop in the Middle East Οct. 2015: Launching of the parapharmaceutical product line Jun. 2016: Establishment of Mastiha Damla Sakiz SA, Turkey 9 Chios Mastiha products available at : Wholefoods Gallerie Lafayette HarveyNichols Ahold Dufry Luſthansa Edeka Aegean REWE MANUEL Jeddah DANUBE Jeddah Milk&Honey Dubai PANDA Saudi UNION Dubai info@mastihashop.com mastihashop

3 Η μαςτίχα Χίου ςιμερα.. τθν Ελλάδα πλζον υπάρχει μια ευρφτατθ ποικιλία προϊόντων μαςτίχασ( τρόφιμα, ποτά, καλλυντικά, παραφαρμακευτικά). Η τςίκλα ΕΛΜΑ καταγράφει μερίδια αγοράσ πάνω από 7,5%. Σο λικζρ μαςτίχασ αποτελεί κατθγορία όντασ το Ελλθνικό digestive Lemon cello. χεδόν όλοι οι μεγάλοι τθσ Ελλθνικισ Βιομθχανίασ αςχολικθκαν με τθ μαςτίχα παράγοντασ προϊόντα. Η τιμι παραγωγοφ ζχει φτάςει ςτα 78. Η μαςτίχα πωλείται μόνο ςυςκευαςμζνθ(max 500gr). Η τιμι του αικζριου ελαίου τθσ μαςτίχασ άγγιξε τισ Η ετιςια παραγωγι κινείται ςτακερά άνω των 125 τόνων. Η μζςθ τιμι πϊλθςθσ ςτθν Ελλάδα ζφκαςε να είναι μζχρι και 13 υψθλότερα από τθν αντίςτοιχθ του εξωτερικοφ.

4 Τα εργαλεία Marketing Ανάπτυξθ νζων προϊόντων υςκευαςία Επικοινωνία Προωκθτικό υλικό Προωκθτικζσ ενζργειεσ Ίδρυςθ και ςχεδιαςμόσ καταςτθμάτων

5 Chios mastiha & History Εφαρμογές & Χρήσεις 5th Century BC: Hippocrates recommended it for its medicinal qualities as well as an excellent digestive and breath freshener. The Roman Years: The Roman Emperor Heliogabalus spiced his wine with Mastiha oil to add aroma. Byzantine years: Mastiha was declared the Emperor s monopole. It was exported as a luxury product throughout the known world Genoan dominance: Mastiha trade flourishes both East and West. Constantinople, Rome, Paris, London, Alexandria, Damascus, Venice, Florence and Marseille were some of the many destinations. Ottoman Empire: The highest quality from each crop was sent East to the Sultan s harem. Today: The journey continues! The modern spark of interest in natural, traditional products has once again made Mastiha a global product.

6 Packaging

7 Packaging

8 Packaging

9 Packaging

10 Packaging

11 Communication

12 Communication

13 Communication

14 Communication

15 Promotional activities Paris Tokyo Cyprus Turkey

16 Promotional activities Paris Chios

17 Promotional material

18 Promotional material

19 Promotional material

20 New product development

21 New product development

22 Store design-exterior

23 Store design-interior

24 mastihashop: a modern grocery store