SPORT ΟΙ 20 ΠΙΟ ΠΛΟΥΣΙΕΣ ΟΜΑΔΕΣ ΣΤΗΝ ΕΥΡΩΠΗ* *ΠΟΥ ΕΙΝΑΙ OI ΕΛΛΗΝΙΚΕΣ; MEDIA. SPONSORSHIP Ζητείται χορηγός για 15 κορυφαίους συλλόγους

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1 SPORT The sport business digital edition issue #01 / Πέμπτη 5 Μαρτίου 2009 ΟΙ 20 ΠΙΟ ΠΛΟΥΣΙΕΣ ΟΜΑΔΕΣ ΣΤΗΝ ΕΥΡΩΠΗ* *ΠΟΥ ΕΙΝΑΙ OI ΕΛΛΗΝΙΚΕΣ; MEDIA Η Α1 στον ΑΝΤ1 για 3 χρόνια! SPONSORSHIP Ζητείται χορηγός για 15 κορυφαίους συλλόγους EVENTS Soccerex London Forum MARKETING Nike ad launches five-a-side tournament REGISTER NOW! KANTE ΚΛΙΚ ΕΔΩ ΓΙΑ FREE WEEKLY ΕΝΗΜΕΡΩΣΗ!

2 EDITΟRIAL Ο ΠΡΩΤΟΣ ΕΙΝΑΙ ΠΡΩΤΟΣ ΚΑΙ Ο ΔΕΥΤΕΡΟΣ ΔΕΝ ΕΊΝΑΙ ΤΙΠΟΤΑ... Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMa ker including versions of Lorem Ipsum.Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.lorem Ipsum has been the industry s standard dummy text ever since the 1500sker including versions of Lorem Ipsum.Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, wunknown printer took a galley of type and scrambled it to make a type specimen book.lorem Ipsum has been Βe a sponsor! Click now! PARTNERS SPORTS BIZ WEEKLY Εβδομαδιαία online ενημέρωση για τo sports marketing Website: info@sportsbiz.gr Τηλ. επικοινωνίας: / 333 Σύνταξη: press@sportsbiz.gr Εμπορικό Τμήμα: sales@sportbiz.gr Διαφήμιση: adv@sportbiz.gr 02

3 TOP STORY DELOITTE REPORT ΟΙ 20 ΠΙΟ ΠΛΟΥΣΙΕΣ ΟΜAΔΕΣ ΤΗΣ ΕΥΡΩΠΗΣ Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMa ker including versions of Lorem Ipsum.Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.lorem Ipsum has been the industry s standard dummy text ever since the 1500sker including versions of Lorem Ipsum.Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, wunknown printer took a galley of type and scrambled it to make a type specimen book.lorem Ipsum has been the industry s standard dummy text ever since the 1500ker including versions of Lorem Ipsum.Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum has been the industry s standard dummy text ever since the

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5 SPORTS MEDIA ΔIΕΚΟΨΕ ΤΗΝ ΚΥΚΛΟΦΟΡIΑ ΤΗΣ Η CENTER FOR 17 μόλις μέρες απο την κυκλοφορία της Το Σάββατο 7 Φεβρουαρίου 2009, (εκτός συγκλονιστικού απροόπτου), θα κρεμαστεί στα περίπτερα όλης της Βόρειας Ελλάδας (Μακεδονία, Θράκη, Θεσσαλία), το πρώτο φύλλο της νέας αθλητικής καθημερινής εφημερίδας που ετοιμάζουν, εδώ και δυο μήνες, ο Στέλιος Γρηγοριάδης και ο Βασίλης Μάστορας. Η F1 ΣΤΟΝ ΑΝΤ1 Tα δικαιώματα της F1 τα πήρε τελικά ο ΑΝΤ1 αλλά δεν έχει αποφασιστεί ακόμη ο κεντρικός παρουσιαστής. Επικρατέστερος για την θέση είναι ο γνωστός σε όλους μας, Τάκης Πουρναράκης. Σύμφωνα με πληροφορίες ο Πουρναράκης συζητά αποκλειστικά και μόνο για τον εαυτό του και δεν τον ενδιαφέρει για το αν θα τον ακολουθήσει η ομάδα που ήταν μαζί του στον Alpha. Περιμένουμε να δούμε πως θα το χειριστούν, γιατί με τον Alpha ήμασταν μέχρι τώρα αρκετά ικανοποιημένοι και αν κρίνουμε και από τις φετινές παρουσιάσεις αγώνων από των ΑΝΤ1, να ελπίζουμε να μην πέσει καμία διαφήμιση την στιγμή της εκκίνησης!! Η ΙΣΤΟΡIΑ ΤΟΥ ΠΑΝΑΘΗΝΑΙΚOΥ Συλεκτική έκδοση απο τις εκδόσεις Λιβάνη Το βιβλίο που περίμεναν όλοι οι φίλαθλοι της ομάδας, είναι πλέον πραγματικότητα. Η ΠΑΕ Παναθηναϊκός σε συνεργασία με τον Εκδοτικό Οργανισμό ΛΙΒΑΝΗ, ετοίμασαν και προσφέρουν την πληρέστερη καταγραφή της ιστορικής πορείας του μεγαλύτερου ελληνικού Συλλόγου. Πρόκειται για την ολοκλήρωση μίας πολυετούς προσπάθειας που ανέλαβε ο γνωστός δημοσιογράφος Σήφης Βοτζάκης και ήρθε να ενισχύσει με την αποκαλυπτική του έρευνα, ο συνάδελφός του, Βαγγέλης Μελέκογλου. SUPER ΤΗΛΕΘΕΑΣΕΙΣ ΤΟ ΚΥΠΕΛΛΟ ΣΤΟΝ ALPHA Καταπληκτικές τηλεθεάσεις σημείωσαν οι μεταδόσεις των ρεβάνς του Κυπέλλου απ τον Alpha. Καλύτερα από τις (συνολικά) τρεις μεταδόσεις πήγε το Ολυμπιακός-ΠΑΟΚ που είδαν (στην παράταση) ως και 2.1 εκ. κόσμου με αντίστοιχη μέγιστη τηλεθέαση 20.4% και μερίδιο 43.2%. Το Παναθηναϊκός- Πανσερραϊκός έφτασε στο 12.2% με 30.6% και το Αστέρας Τ.- Πανιώνιος στο 4.9% με 19.6%. Ο Alpha ήταν πρώτο κανάλι όλη τη μέρα, καθώς συγκέντρωσε μέσο μερίδιο 22.9%. PREMIERE TO OFFER BUNDESLIGA ON THE INTERNET German pay-tv operator Premiere announced it is making its German Bundesliga coverage to non-subscribers on a pay-per-view basis on the internet. From the season Premiere will broadcast live games over the internet, announced CEO Mark Williams. Matches will be available to non-subscribers for a set fee per match. Premiere acquired the Bundesliga rights for the four seasons until in November Under the deal, the broadcaster was also awarded the right to screen all matches live on the internet. Williams also announced that Premiere subscribers will receive a discount on matches, but did not disclose any pricing details. Premiere currently transmits games from the Champions League, UEFA Cup and Premier League live on a similar scheme, matches costing between 5 and 10 per match. 05

6 SPORTS MARKETING LAPTOP ΘΡΎΛΟΣ ΑΠΟ ΤΗ DELL Στα χρώματα της ομάδας του Ολυμπιακού, κόκκινο με άσπρο. Η απόλυτη πρόταση για τον υπολογιστή στο σπίτι. Εξοπλισμένος για να καλύψει όλες τις καθημερινές ανάγκες, με δυνατότητα ασύρματης σύνδεσης για πλοήγηση στο internet, ενσωματωμένη κάμερα, θύρα HDMI και μοναδικό design. Εγγύηση ενός έτους με απόκριση την επόμενη εργάσιμη ημέρα σε όλη την Ελλάδα. NIKE AD LAUNCHES FIVE-A-SIDE TOURNAMENT PREMIER LEAGUE CLUBS CUT TICKET PRICES Five Premier League clubs have reacted to the economic downturn by cutting their season-ticket prices for the 2009/10 season to maintain attendance levels at games. Everton, Sunderland, Manchester City, Newcastle and Portsmouth have introduced a variety of reductions to help fans through the recession. Five others, Aston Villa, Tottenham, Chelsea, Hull City and Arsenal have announced a price freeze. The remaining 10 top-flight clubs are yet to reveal their pricing structures for next season but are expected to follow the trend already put in place. The cuts are not the first in the Premier League as Bolton dropped their prices last season, but the general trend has been upwards. Everton s cheapest season ticket will be 399 for adults and 149 for under-16s, while Sunderland have promised to cut at least 30 off all seats while under-16s with an adult will pay just 19 for the season. Nike is running a major new TV ad campaign around this week s Champions League games featuring a host of professional stars taking on inner city players in a five-a-side match as the brand looks to launch a new nationwide football tournament. Nike aims to enlist 16,000 players from across seven regions of the UK to take part in more than 200 five-a-side tournaments over eight weeks. Local winning teams progress to city finals ahead of an ultimate national final on 10th May. The Show Your 5 ad campaign, which will break during Manchester United s midweek game against Inter Milan, features the likes of Wayne Rooney, Rio Ferdinand and Joe Cole. 06

7 IN BRIEF ΣΥΝΕΡΓΑΣΊΑ ΤΗΣ GOOGLE ΜΕ ΤΗΝ FIFA ΓΙΑ ΤΟ ΜΟΥΝΤΙAΛ 2010 Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset. INTERSPORT: 10 NEW STORES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Η MARFIN ΕΠΕΝΔYΕΙ ΣΤΟ ΠOΛΟ Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s. 07

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9 SPONSORSHIP ΖΗΤΕIΤΑΙ ΧΟΡΗΓOΣ ΓΙΑ 15 ΚΟΡΥΦΑIΟΥΣ ΣΥΛΛOΓΟΥΣ Σε αναζήτηση χορηγού φανέλας βρίσκονται 15 κορυφαίοι σύλλογοι της Ευρώπης, με την οικονομική κρίση να επηρεάζει αρνητικά την προσπάθειά τους να εντοπίσουν συμβόλαια με παρόμοιες απολαβές σε σχέση με τα τρέχοντα. Οι επιχειρήσεις παρουσιάζονται διστακτικές να χρηματοδοτήσουν τους συλλόγους με τα εκατομμύρια ευρώ που συνήθιζαν προ ετών για να φιγουράρουν στις φανέλες των ποδοσφαιριστών, με συνέπεια ένα καθοριστικό έσοδο των ομάδων να επιδέχεται σημαντικής περικοπής. Οι αναλυτές εκτιμούν πως το νέο κύμα συμφωνιών θα ανοίξει ακόμα περισσότερο την ψαλίδα των μεγάλων με τους μικρούς συλλόγους, αφού οι λιγοστές εταιρίες που ακόμα... τολμούν να διοχετεύουν στο ποδόσφαιρο τα χρήματά τους αναμένεται να δεσμευτούν με τους ισχυρούς του εκάστοτε πρωταθλήματος. Η μαλαισιανή αεροπορική εταιρία AirAsia ή η εταιρία τηλεπικοινωνιών της Σαουδικής Αραβίας Saudi Telecom φέρονται ως οι επικρατέστερες να διαδεχθούν στη φανέλα της Μάντσεστερ Γιουνάιτεντ τον αμερικανικό ασφαλιστικό κολοσσό AIG, ο οποίος ανακοίνωσε ότι δεν θα επεκτείνει τη συμφωνία του που λήγει το 2010, ως συνέπεια του πλήγματος που υπέστη από την κρίση. SPONSORS BACK PHELPS AFTER MARIJUANA PHOTO Omega, Speedo, PureSport and Hilton Hotels all sponsors of record-breaking Olympian Michael Phelps have backed the swimmer following photographs of him inhaling from a marijuana pipe. Swiss watchmaker Omega said Phelps actions were a private matter and non-issue while Speedo called Phelps a valued member of the Speedo team. Hilton Hotels, whose relationship with Phelps dates to 2007, said in a statement that they continue to support Michael Phelps as an athlete whose numerous athletic feats outshine an act of regrettable behaviour. SKY LAUNCHES PRO CYCLING TEAM UK pay-television broadcaster BSkyB is to create a professional British road cycling team managed by the British Olympics cycling team s performance director Dave Brailsford CBE. Team Sky will launch in 2010 and is aiming to create the first British winner of the Tour de France within five years. It plans to have a core of British riders, coaches and support staff, and its headquarters will be in Manchester, current home of the GB cycling team. It will recruit an initial squad of around 25 riders during The team is beginning the search now for other key personnel and commercial partners to support the new team. In its first year, its race schedule will include the Tour of Britain. ΟΙΚΟΝΟΜΙΚΉ ΣΤHΡΙΞΗ ΤΗΣ ΟΠΑΠ ΣΕ 6 EΡΓΑ ΤΟΥ ΔHΜΟΥ ΑΘΗΝΑIΩΝ Την ιδιαίτερα σημαντική πρωτοβουλία της ΟΠΑΠ Α.Ε. για την χρηματοδότηση των δαπανών αναμόρφωσης έξι χώρων άθλησης και ψυχαγωγίας του Δήμου Αθηναίων ανακοίνωσαν σήμερα σε κοινή συνέντευξη Τύπου που πραγματοποιήθηκε στο Δημαρχιακό Μέγαρο ο Δήμαρχος Αθηναίων, κ. Νικήτας Κακλαμάνης, ο Πρόεδρος και Διευθύνων Σύμβουλος της Ο.Π.Α.Π. Α.Ε., κ. Χρήστος Χατζηεμμανουήλ, και ο Πρόεδρος του Οργανισμού Νεολαίας και Άθλησης, κ. Βασίλης Κικίλιας. 09

10 ADVERTISING TIC TAC ADVERTISE- MENT RECREATES ITV S MISSED GOAL Tic Tac has created a 20-second viral advertisement re-creating the goal in last Saturday s Everton-Liverpool football match missed by UK television viewers. The goal was cut out of ITV s broadcast of the match due to a technical error. The viral advertisements, which were launched last night, sees two teams of men dressed as orange and lime-flavoured Tic Tac sweets re-enact the goal on a freezing cold day on the Hackney Marshes football pitches in London. The advertisement uses Tic Tac s little lift tagline the video is designed to give a little lift to the disappointed football supporters. 10 CARLING GIVES FANS CUP AD BOARDS Carling is handing over a third of its pitch-side advertising for fans to create their own personalised banners Carling is handing over a third of its pitch-side advertising for fans to create their own personalised banners at next weekend s showpiece Carling Cup Final between Manchester United and Tottenham Hotspur. The two clubs fans will design 100 different digital perimeter boards to take pride of place at Wembley during the taking place on Sunday, 1st March. Supporters will be able to create their personalised banners at the Carling website with the best 100 featured inside the stadium during the game. In addition, one banner from a fan of each club will also be put on display in the players dressing rooms on the day of the Carling Cup Final.Fans interested in submitting their own design can go to The boards, which have an advertising value of 60,000, will be on display for 32 of the 90 minutes in two minute bursts. WRIGLEY S PUSH FOCUSES ON EXTRA TIME Wrigley s Extra is launching a new marketing campaign to support its sponsorship of the Premier League aligning the brand with the tensions of extra time during matches. The chewing gum brand s Extra 90+ campaign will encourage fans to chew through the minutes that matter, tapping in to the drama of extra time during Premier League games. Created and managed by partnership marketing specialists MEC Access, the campaign s creative has been developed by AMV BBDO and media booked by MediaCom.

11 DIGITAL MEDIA NOVASPORTS.GR: ΝΈΟ SITE Το Σάββατο 7 Φεβρουαρίου 2009, (εκτός συγκλονιστικού απροόπτου), θα κρεμαστεί στα περίπτερα όλης της Βόρειας Ελλάδας (Μακεδονία, Θράκη, Θεσσαλία), το πρώτο φύλλο της νέας αθλητικής καθημερινής εφημερίδας που ετοιμάζουν, εδώ και δυο μήνες, ο Στέλιος Γρηγοριάδης και ο Βασίλης Μάστορας. O ΔΟΛ ΛΑΝΣΆΡΕΙ ΤΟ EXEDRA.GR Tum tabeniusque nihin re contem di fex num conerfe ssupicertem in adessimus, Catquer tebatqui terte, sediena rebatiur. Cupiemore, sentem iam. M. Verus cum andiensum ideesid pra, Palatu inam conlos, nonsupio, et? Us, ut videesunum prorunum redestero auconon spioste tatis pestem iam morei praresinat audaciis etorte, cles vitro viribus opoptintem, contem senatan dacchuis eti, cles hos novidientera recteru demuspere publi se nostre et ponlocture hus, quis fue rei prori, etreden aticum poensum locumura rebus con hicatiam det atilnesit, vid simus, con SOCCEREX.COM: ΕΛΛΗΝΙΚH EΚΔΟΣΗ Συλεκτική έκδοση απο την Soccerex.com Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset. SUPER ΤΗΛΕΘΕΑΣΕΙΣ ΤΟ ΚΥΠΕΛΛΟ ΣΤΟΝ ALPHA Roris, ad renatus mor andenterbit L. Mul habus bondiis ex sentiqua vit, capesimus, quam inatu corum tam, vivit actorum note conitisque consilius intes se cotiamdiu et; Cupiceri in st vis est? Antis sci se menti patia num Romnostes crena, Catam, ducipios, nerox me es obsentilie mentem husquer idendi in dinarte rionsim isquodiente que res, quitem quemus, pub- PREMIERE TO OFFER BUNDESLIGA ON THE INTERNET Naris. Ex noniris mactuus, que ceponsuam or quam reis licaet? quem. Simis rei ce inatis halabus viverbis vid cone int, praed re que qua resulis senihiliam aucessunihi, Castis. Verum nesse inestia? At viu cons oc, nem, Ti. Pos desilis. O temo vesimpra talatquam tum Romperipti, C. Qui pris bondum nem acci se audefatus, Catiurn ihiculis se, occhuci emurorum escior ipimus ia vili sid facepor eistifec mortervir aut actantisquid Catquisuliu commovis iam ocaudetors henius latinultus involum pares clemquam est veressena, untiora ecupionve, es vit? P. Gertuam ocrios vis, quium nos, ut vir hocae faursulic te, peres consces ingultum fir labus. Catalar iortes omnosum etilibes! Si senium quis. Ductus, caedo, atidiciam intelus conum omnotimusa consultod conc recturbefac rentem, quidestius rei poptebesi is, Catiquit perfex sperfes ignonem tarenatiam, ne nor inatia des nimusatum de ce ta, tudam Romnicae tu moves niqui patifec onferfe ndiendit L. Valarta, C. U 11

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13 EVENTS/CONFERENCES Ο ΜΑΡΚΟΣ ΠΑΓΔΑΤΉΣ ΣΤΟ STATUS TENNIS OPEN Κάτι φαίνεται να αλλάζει στο τένις στην Ελλάδα. Τέσσερα χρόνια μετά τους Ολυμπιακούς Αγώνες, οι Έλληνες θα έχουν τη δυνατότητα να δουν τένις υψηλού επιπέδου. Επαγγελματικού επιπέδου. Για πρώτη φορά στην Ελλάδα, η χώρα μας θα φιλοξενήσει τουρνουά Challenger $...το STATUS OPEN. Αναμφισβήτητα μία σημαντική επιτυχία για το τέννις στην Ελλάδα... Σε συνέντευξη Τύπου που έγινε το μεσημέρι της Πέμπτης, ανακοινώθηκε η ανάληψη της διοργάνωσης τουρνουά τέννις της σειράς ATP Challenger δολαρίων, με την επωνυμία «STATUS ATHENS OPEN 2008». 3 ΜΕ 3 ΠΟΔΟΣΦΑΙΡΟ ΣΤΟΝ ΔΡΟΜΟ Από τον Οργανισμό Νεολαίας του Δήμου Αθηναίων Μία γειτονιά της Αθήνας αλλάζει όψη και μετατρέπεται σε ένα τεράστιο γήπεδο ποδοσφαίρου!!! Ο Δήμος Αθηναίων και ο Οργανισμός Νεολαίας και Άθλησης διοργανώνει και φέτος την πετυχημένη αθλητική εκδήλωση 3 με 3 Ποδόσφαιρο στο δρόμο την Κυριακή 8 Μαρτίου 2009 (9:00-13:30), στην οδό Λένορμαν. FITNESS FESTIVAL Η πιο αξιό μπάσκετ, έτσι κι προσπά είναι χρόνο με τον χρόνο να το κάνουμε καλύτερο ώστε κάποια στιγμή να φτάσει να βαθμό, στο τουρνουά να αποτελέσει κίνητρο για τα παιδιά να γίνουν λογα της Παράλληλα προσδοκούμε, όπως ο Γκάλης ώθησε όλη την Ελλάδα να θεια ανήκει σε πολύ μεγάλο πης. στην Ευρώπη και στην Αμερική ν γνωστό εκδότη Αντώνη Λυμπέρη, που τόνισε χαρακτηριστικά: Στεναχωριόμουν βλέποντας εκατοντάδες τουρνουά να διεξάγονται κάθε χρόνο Ευρώ συγκαταλέγεται στα αυτό το αλλά κανένα στην Ελλάδα. Στόχος μας παίζει Φέντερερ». SOCCEREX LONDON FORUM For five years Soccerex has hosted Europe s premier football business event. The Soccerex London Forum attracts senior delegates from all corners of the football industry for an unparalleled day of networking and business. The event will take place at the home of football, Wembley Stadium on 13th May As a recently formed club association, the ECA knows that Soccerex offers the perfect platform for us to address and outline our objectives to the global football community Karl-Heinz Rummenigge (Chairman of the ECA & FC Bayern Munich) 13

14 TOP STORY ΣΤΑΘΕΡΑ ΚΑΙ ΠΙΣΤΑ ΜΕ ΕΘΝΙΚΗ! ΤΡΑΠΕΖΑ ΠΕΙΡΑΙΩΣ Lorem Ipsum is simply Lorem Ipsum has been the industry's 26% Is simply Unknown printer took Standard dummy 65% 58% Unknown printer (3.586) (3.275) Make a type -1.8% -1.2% Five centuries Industry's standard Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem I psum has been t he industry's standard dummy text ever since the 1500s, when a n unknown printer t ook a galley of t ype and scrambled it t o make a type s pecimen book. It has survived not only five centuries. ΠΤΩΣΗ ΣΕ ΟΛΑ ΕΚΤΟΣ ΑΠΟ ΘΡΥΛΟ! VODAFONE Lorem Ipsum is simply Lorem Ipsum has been the industry's 7% Is simply Unknown printer took Standard dummy 65% 58% Unknown printer (3.586) (3.275) Make a type -1.8% -1.2% Five centuries Industry's standard Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem I psum has been t he industry's standard dummy text ever since the 1500s, when a n unknown printer t ook a galley of t ype and scrambled it t o make a type s pecimen book. It has survived not only five centuries. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem I psum has been t he industry's standard dummy text ever since the 1500s, when an unknown. KOYNAEI ΓΙΑ 10η ΧΡΟΝΙΑ ΣΕΝΤΟΝΙ HEINEKEN 14 Lorem Ipsum is simply Lorem Ipsum has been the industry's 35% Is simply Unknown printer took Standard dummy 65% 58% Unknown printer (3.586) (3.275) Make a type -1.8% -1.2% Five centuries Industry's standard Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem I psum has been t he industry's standard dummy text ever since the 1500s, when a n unknown printer t ook a galley of t ype and scrambled it t o make a type s pecimen book. It has survived not only five centuries. Took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

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16 SPORTS BUSINESS ECCLESTONE: BRANSON WOULD LOVE TO DO HONDA DEA F1 supremo Bernie Ecclestone has given the clearest indication yet that the Virgin Group is on the verge of taking over the Honda F1 Racing Team after confirming that Richard Branson had informed him that he would love to do the deal. Honda, who decided to withdraw their investment in the sport last December, have confirmed Branson s Virgin Group is one of several potential buyers of the F1 outfit. Ecclestone has now added impetus to the deal stating: I ve spoken to Richard s people about it. He would love to do it. I d like it very much. It would be super. We re working to try to make it happen. The Honda F1 team hope a deal can be done in time for the start of the 2009 season in Australia on 29th March, allowing them to retain their place on the grid. It is thought the team is up for sale for 1 although any buyer would need to find a budget in the region of 40m to run the outfit for the new campaign. PORTSMOUTH COULD FALL UNDER GREEK OWNERSHIP Stavros Papageorgiou, a Greek businessman, is reported to be in advanced talks regarding the purchase of English Portsmouth Football club. The Greek press claims Papageorgiou is in charge of agroup of investors currently negotiating a buyout with Portsmouth owner Alexandre Gaydamak. Papageorgiou is the major shareholder of Sanyo Hellas Holding S.A., and the founder of the company based in Athens. The holding company consists of twenty-seven subdivisions and affiliates covering a vast range of industries. These industries include telecommunications, supermarkets, insurances, consumer electronics, hospitality, health care, and a number of others. ILLEGAL STREAMING HITS PREMIER LEAGUE BULGARIA TO HOST MOTOGP IN 2012 The Bulgarian Motorcycling Federation (BMF) has agreed a five-year deal to bring MotoGP to the country from the 2012 season. The deal was struck with MotoGP commercial rights-holder Dorna Sports. Reuters reports that BMF head Bodgan Nikolov announced the deal, saying, We signed the agreement with [Dorna chief executive] Carmelo Ezpeleta and we re very pleased because no country from our region has hosted a motorcycle grand prix. It s still not clear which track will host the races as we re still thinking over two options. The Premier League has voiced a growing concern about illegal streaming of live football through the internet in the wake of its new 1.782bn three-year TV rights deal. The Premier League has just concluded negotiations with broadcasters Sky and Setanta for a new three-year rights deal to screen live matches in the UK. However there is a worry that viewers are increasingly watching illegally-stream matches on the internet for free rather than paying the subscription costs of signing up to the two broadcasters. Premier League lawyer Oliver Weingarten has stated that the most popular illegal sites attract up to a quarter of a million viewers for a single game. 16

17 17 SPORTS INNOVATION SPORT AND TECHNOLOGY: THE CONFERENCE RETURNS THIS JUNE The fifth Sport and Technology conference has been announced, and will take place at the BT Centre in London on Thursday, June 4th this year. The conference will bring together sports properties and technology suppliers to discuss the latest developments in the world of technology and sport. Digital media expert BT Media and Broadcast is once again title sponsor of the event. Mark Wilson-Dunn, the company s global sales and marketing director, said, BT Media and Broadcast is delighted to be returning as headline sponsor of Sport and Technology: The Conference During these times of economic difficulties, it is even more important for rights-owners to maximise the benefits they can gain from effective technology strategies. This conference is the perfect forum for them to do so, enabling both them and technology providers to learn from, and network with, their industry peers. Sport and Technology: The Conference 2009 will continue its popular showcase session allowing technology providers to outline their contributions to sport, and sports properties to illustrate how technology has helped to grow their fanbases using specific case studies. Panel discussions will include: Monetising sports content through technology: Is gaming the holy grail for rights owners? ; Ticketing innovation and the wireless stadium, and Using technology to engage younger sports audiences. For further details visit ΝΟVA MOBILE NOVA ΠΑΝΤΟΥ Η nova με βάση την στρατηγική ανάπτυξης nova παντού και σε συνεργασία με την Vodafone, εγκαινίασε την νέα υπηρεσία novasports mobile! Η υπηρεσία novasports mobile φέρνει τα σπορ ζωντανά στα 3G κινητά των συνδρομητών της Vodafone, οι οποίοι μέσα από το Vodafone live και στην ενότητα Αθλητικά έχουν πλέον τις ακόλουθες επιλογές: novasports1 TV: οι καλύτερες εκπομπές του novasports1 ζωντανά highlights TV: τα καλύτερα στιγμιότυπα της αθλητικής επικαιρότητας video goals: τα γκολ κάθε αγωνιστικής του Πρωταθλήματος SuperLeague-ΟΠΑΠ live goals alerts: τα γκολ της αγαπημένης σου ομάδας ζωντανά μέσω ειδοποίησης ειδήσεις: όλα τα τελευταία νέα από το novasports.gr gallery: εντυπωσιακές φωτογραφίες όπως τις κατέγραψε ο φακός του novasports. WHAT S NEXT FOR THE BEAUTIFUL GAME? A unique study published in February 2008 by Orange and Football Fans Census reveals that robotic linesmen, microchip communication and soccer pitches packed with technology could become a reality much sooner than we think. Commissioned to look at the impact technology will have on soccer within the next years, and following findings that saw 82%* of soccer fans claiming more technology would improve their enjoyment of the game - the Orange Future of Football Report charts the opinions of experts and maps the games evolution to highlight implications not only for the fans, but for the managers and clubs as businesses as well. The report also comes at a time when 35%** of fans believe they have strong enough grounds to dispute more then 20 decisions made by referees in the English Premier League this season alone. Key findings of the report include: 1. On-field communications - Players of the future will have vital information communicated to them by the referee and their own manager via mobile devices located on their bodies. 2. Robotic linesmen - Managers will have to find something else to complain about as experts believe this will become a reality in the next 20 years. 3. Clever pitches - LEDs and sensors will be packed into the ground to aid referees on making crucial decisions. 4. Holographic viewing - With 3D holographic technology, the game will be transmitted via your broadband connection replicating a pure 3D image on your TV at home, all without the need for funny glasses. 5. In stadium living - No more traffic problems getting the ground, we ll already live there. Fans will be able to live in and around soccer grounds as the ultimate display of loyalty, an honour previously reserved for groundskeepers. 6. In seat technology - Stadiums of the future will offer the 21st century fan a choice of camera angles to compliment each seat. Inseat services, with people pre-ordering via phone for food, drink or merchandise to be delivered to the seat could be common place.

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