DODGE PRICE POSITIONING MARCH 2019
DODGE ATTITUDE MSRP Positioning 300,000 $304,400 1.6 GLS AUTO 280,000 260,000 240,000 220,000 $256,400 1.2 SXT AT $243,400 1.2 SXT MT $231,900 1.2 SE AT $211,900 1.2 SE MT $277,400-1.5 LTZ F AUTO (+$500 / 0.2%) $261,400-1.5 LTZ E (+$500 / 0.2%) $258,400-1.5 LT D AUTO (+$500 / 0.2%) $242,000-1.5 LT C (+$500 / 0.2%) $240,500-1.5 LS B AUTO (+$500 / 0.2%) $220,300-1.5 LS A (+$500 / 0.2%) $287,700 1.5 R XLE AT $273,600 1.5 SEDAN S AUTO $255,000 1.5 SEDAN S $251,600 1.5 SEDAN CORE AUTO $223,000 1.5 SEDAN CORE $260,000 1.5 TITANIUM AUTO $235,400 1.5 IMPULSE AUTO $221,400 1.5 ENERGY $216,400 1.5 IMPULSE $238,200 1.2 GLS AUTO $227,300 1.2 GLS $223,400 1.2 GL MID AUTO $212,300 1.2 GL MID $270,700 1.6 GL MID AUTO $255,900 1.6 GL MID $253,500 1.6 GL AUTO $237,500 1.6 GL $218,490 1.6 SEDAN TRENDLINE ASG $283,501 1.6 EXCLUSIVE AUTO $264,601 1.6 ADVANCE AUTO $246,501 1.6 ADVANCE $246,201 1.6 SENSE AUTO $228,301 1.6 SENSE $256,600 1.2 G4 GLS CVT $238,100 1.2 G4 GLS MT $230,900 1.2 G4 GLX CVT $212,400 1.2 G4 GLX MT 200,000 $202,495 1.6 SEDAN TRENDLINE $192,600 1.2 GL $189,400 1.6 DRIVE 180,000 DODGE ATTITUDE CHEVROLET AVEO TOYOTA YARIS FORD FIGO HYUNDAI GRAND I10 HYUNDAI ACCENT VOLKSWAGEN GOL NISSAN VERSA MY 2019 2019 2019 2019 2019 2019 2018 2019 2019 VOL '18YTD 2,706 8,041 2,713 3,126 815 1,469 574 15,027 - TP 16 34 38 24 18 32 4 58 - VOL '19YTD 2,153 11,850 2,059 1,947 925 1,224 808 14,251 215 TP 13 50 29 15 20 27 5 55 3 MITSUBISHI MIRAGE
DODGE ATTITUDE CASH Positioning 300,000 $304,400 1.6 GLS AUTO $287,700 1.5 R XLE AT 280,000 260,000 240,000 220,000 200,000 $236,400-1.2 SXT AT (-$20,000 / -7.8%) $223,400-1.2 SXT MT (-$20,000 / -8.2%) $211,900-1.2 SE AT (-$20,000 / -8.6%) $191,900-1.2 SE MT (-$20,000 / -9.4%) $267,400-1.5 LTZ F AUTO (-$10,000 / -3.6%) $251,400-1.5 LTZ E (-$10,000 / -3.8%) $248,400-1.5 LT D AUTO (-$10,000 / -3.9%) $228,500-1.5 LT C (-$13,500 / -5.6%) $227,000-1.5 LS B AUTO (-$13,500 / -5.6%) $196,400-1.5 LS A (-$23,900 / -10.8%) $273,600 1.5 SEDAN S AUTO $255,000 1.5 SEDAN S $251,600 1.5 SEDAN CORE AUTO $223,000 1.5 SEDAN CORE $250,000-1.5 TITANIUM AUTO (-$10,000 / -3.8%) $225,400-1.5 IMPULSE AUTO (-$10,000 / -4.2%) $227,300 1.2 GLS $223,400 1.2 GL MID AUTO $211,400-1.5 ENERGY (-$10,000 / -4.5%) $196,400-1.5 IMPULSE (-$20,000 / -9.2%) $238,200 1.2 GLS AUTO $212,300 1.2 GL MID $192,600 1.2 GL $270,700 1.6 GL MID AUTO $255,900 1.6 GL MID $253,500 1.6 GL AUTO $237,500 1.6 GL $228,200-1.6 SENSE AUTO (-$18,001 / -7.3%) $218,490 1.6 SEDAN TRENDLINE ASG $202,495 1.6 SEDAN TRENDLINE $265,500-1.6 EXCLUSIVE AUTO (-$18,001 / -6.3%) $246,600-1.6 ADVANCE AUTO (-$18,001 / -6.8%) $228,500-1.6 ADVANCE (-$18,001 / -7.3%) $210,300-1.6 SENSE (-$18,001 / -7.9%) $256,600 1.2 G4 GLS CVT $238,100 1.2 G4 GLS MT $230,900 1.2 G4 GLX CVT $202,400-1.2 G4 GLX MT (-$10,000 / -4.7%) 180,000 $184,400-1.6 DRIVE (-$5,000 / -2.6%) 160,000 DODGE ATTITUDE CHEVROLET AVEO TOYOTA YARIS FORD FIGO HYUNDAI GRAND I10 HYUNDAI ACCENT VOLKSWAGEN GOL NISSAN VERSA MITSUBISHI MIRAGE
DODGE JOURNEY MSRP Positioning 740,000 $734,900 3.3 SXL AUTO 4WD 690,000 640,000 $615,300 2.0 HYBRID AUTO $639,900 3.3 EX PACK AUTO $628,065 2.0 HIGHLINE DCT 4WD 590,000 540,000 490,000 440,000 390,000 $570,900 3.6 GT $524,900 2.4 SXT+ 7 SPORT $494,900 2.4 SXT+ 7 $449,900 2.4 SE BLACKTOP $567,301 2.5 EXCLUSIVE 3 ROW AUTO 4WD $544,900-1.5 TOURING AUTO (+$5,000 / 0.9%) $542,801 $525,900 2.5 EXCLUSIVE 2 ROW AUTO $522,100 2.5 S GRAND TOURING AUTO 2WD $497,501 1.5 LT B AUTO 2.5 ADVANCE 3 ROW AUTO $494,900-1.5 TURBO PLUS AUTO $492,700 (+$5,000 / 1.0%) $485,900 1.5 LS A AUTO $480,801 2.5 I GRAND TOURING AUTO 2WD 2.5 ADVANCE 2 ROW AUTO $433,901 2.5 SENSE 3 ROW AUTO $434,900-2.4 EX AUTO $417,301 (+$5,000 / 1.2%) 2.5 SENSE 2 ROW AUTO $435,900 2.5 I SPORT AUTO 2WD $405,900 2.0 I AUTO 2WD DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 $593,100 1.5 PREMIER PLUS D AUTO $575,900 2.5 SIGNATURE AUTO 2WD $568,700 1.5 PREMIER C AUTO CHEVROLET EQUINOX $578,900 2.5 LIMITED AWD AT $559,900 2.5 L4 SE 4WD AT $514,900 2.5 XLE PLUS 4WD AT $459,100 2.5 XLE AWD AT TOYOTA RAV4 KIA SORENTO HYUNDAI TUCSON VOLKSWAGEN TIGUAN MY 2019 2019 2019 2019 2019 2019 2019 2019 2019 VOL '18YTD 484 2,734 4,801 2,059 621 934 1,558 1,190 2,361 TP 3 11 39 31 3 13 23 26 15 VOL '19YTD 416 2,130 3,723 2,045 297 2,908 1,449 1,065 2,457 TP 2 8 31 31 1 41 21 23 15 $413,900 2.5 LE AT $569,900 3.3 EX AUTO $456,900 2.4 LX AUTO $434,900-2.4 EX AUTO (+$5,000 / 1.2%) $516,900 2.4 LIMITED TECH AUTO $474,900 2.4 LIMITED AUTO $419,900 2.0 GLS PREMIUM AUTO $399,900 2.0 GLS AUTO $557,065 1.4 R-LINE DCT $517,065 1.4 COMFORTLINE 3 FILA DCT $502,065 1.4 COMFORTLINE PIEL DCT $453,065 1.4 TRENDLINE PLUS DCT
DODGE JOURNEY CASH Positioning 740,000 $734,900 3.3 SXL AUTO 4WD 690,000 640,000 $615,300 2.0 HYBRID AUTO $639,900 3.3 EX PACK AUTO $628,065 2.0 HIGHLINE DCT 4WD 590,000 540,000 490,000 $560,900-3.6 GT (-$10,000 / -1.8%) $518,252-2.5 EXCLUSIVE 2 ROW AUTO $514,900-2.4 SXT+ 7 SPORT (-$24,549 / -4.5%) (-$10,000 / -1.9%) $484,900-2.4 SXT+ 7 (-$10,000 / -2.0%) $542,309-2.5 EXCLUSIVE 3 ROW AUTO 4WD (-$24,992 / -4.4%) $544,900 1.5 TOURING AUTO $494,900 1.5 TURBO PLUS AUTO $473,769-2.5 ADVANCE 3 ROW AUTO (-$23,732 / -4.8%) $457,377-2.5 ADVANCE 2 ROW AUTO (-$23,424 / -4.9%) $593,100 $575,900 1.5 PREMIER PLUS D AUTO 2.5 SIGNATURE AUTO 2WD $568,700 1.5 PREMIER C AUTO $525,900 2.5 S GRAND TOURING AUTO $522,100 2WD 1.5 LT B AUTO $492,700 $485,900 1.5 LS A AUTO 2.5 I GRAND TOURING AUTO 2WD $578,900 2.5 LIMITED AWD AT $559,900 2.5 L4 SE 4WD AT $514,900 2.5 XLE PLUS 4WD AT $459,100 2.5 XLE AWD AT $569,900 3.3 EX AUTO $456,900 2.4 LX AUTO $474,900 2.4 LIMITED AUTO $539,065-1.4 R-LINE DCT (-$18,000 / -3.2%) $516,900 2.4 LIMITED TECH AUTO $497,565-1.4 COMFORTLINE 3 FILA DCT (-$19,500 / -3.8%) $482,565-1.4 COMFORTLINE PIEL DCT (-$19,500 / -3.9%) 440,000 390,000 $439,900-2.4 SE BLACKTOP (-$10,000 / -2.2%) $434,900 2.4 EX AUTO $418,689-2.5 SENSE 3 ROW AUTO (-$15,212 / -3.5%) $402,403-2.5 SENSE 2 ROW AUTO (-$14,898 / -3.6%) $415,900-2.5 I SPORT AUTO 2WD (-$20,000 / -4.6%) $405,900 2.0 I AUTO 2WD $413,900 2.5 LE AT $434,900 2.4 EX AUTO $419,900 2.0 GLS PREMIUM AUTO $399,900 2.0 GLS AUTO $417,065-1.4 TRENDLINE PLUS DCT (-$36,000 / -7.9%) DODGE JOURNEY NISSAN X-TRAIL HONDA CR-V MAZDA CX-5 CHEVROLET EQUINOX TOYOTA RAV4 KIA SORENTO HYUNDAI TUCSONVOLKSWAGEN TIGUAN
DODGE GRAND CARAVAN MSRP Positioning 900,000 850,000 $854,900 3.5 TOURING AUTO $824,400 3.5 LIMITED AT 800,000 $799,900 3.3 SXL AUTO 750,000 $764,900 3.5 PRIME AUTO 700,000 $672,900 3.3 EX PACK AUTO $691,400 3.5 XLE PIEL AT 650,000 $648,900 3.6 SXT + $619,300 3.5 XLE AT 600,000 550,000 $576,900 3.6 SXT $592,900 3.3 EX AUTO $552,900 3.3 LX AUTO $563,700 3.5 LE AT $536,900 3.5 CE AT 500,000 $512,589 3.6 SE DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA MY 2019 2019 2019 2019 VOL '18YTD 144 383-1,110 TP 1 3-16 VOL '19YTD 107 465 390 794 TP 1 4 6 11
DODGE GRAND CARAVAN CASH Positioning 900,000 850,000 $854,900 3.5 TOURING AUTO $824,400 3.5 LIMITED AT 800,000 $799,900 3.3 SXL AUTO 750,000 $764,900 3.5 PRIME AUTO 700,000 $672,900 3.3 EX PACK AUTO $691,400 3.5 XLE PIEL AT 650,000 $628,900-3.6 SXT + (-$20,000 / -3.1%) $619,300 3.5 XLE AT 600,000 $592,900 3.3 EX AUTO 550,000 $556,900-3.6 SXT (-$20,000 / -3.5%) $552,900 3.3 LX AUTO $563,700 3.5 LE AT $536,900 3.5 CE AT 500,000 $512,589 3.6 SE DODGE GRAND CARAVAN HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA
DODGE CHALLENGER MSRP Positioning 1,550,000 $1,524,100-6.2 F ZL1 CONVERTIBLE AUTO (+$500 / 0.0%) 1,450,000 $1,447,900-6.2 E ZL1 AUTO (+$500 / 0.0%) 1,350,000 1,250,000 $1,329,900 6.2 HELLCAT WIDEBODY $1,275,900 6.2 SRT HELLCAT AUTO $1,299,900 6.2 SRT HELLCAT $1,199,800 5.2 GT 350 1,150,000 1,050,000 950,000 $935,900 6.4 SCAT PACK AUTO $921,200-6.2 SS C AUTO (+$500 / 0.1%) $929,500 5.0 V8 BULLITT 850,000 $835,500-3.6 RS FIRE EDITION H AUTO (+$500 / 0.1%) $872,200 5.0 V8 AUTO CONVERTIBLE 750,000 650,000 $705,900 3.6 DUAL STRIPES AUTO $778,700-3.6 RS B AUTO (+$500 / 0.1%) $735,500 5.0 V8 AUTO $662,800 2.3 ECOBOOST AUTO DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER MY 2019 2019 2019 2019 VOL '18YTD 84 85 219 213 TP 0 0 2 1 VOL '19YTD 71 62 171 28 TP 0 0 1 0 $685,800 5.0 V8 $777,900 5.7 R/T DAYTONA
DODGE CHALLENGER CASH Positioning 1,550,000 $1,523,600-6.2 F ZL1 CONVERTIBLE AUTO (-$500 / 0.0%) 1,450,000 $1,447,400-6.2 E ZL1 AUTO (-$500 / 0.0%) 1,350,000 1,250,000 $1,309,900-6.2 HELLCAT WIDEBODY (-$20,000 / -1.5%) $1,255,900-6.2 SRT HELLCAT AUTO (-$20,000 / -1.6%) $1,299,900 6.2 SRT HELLCAT 1,150,000 $1,154,800-5.2 GT 350 (-$45,000 / -3.8%) 1,050,000 950,000 850,000 $915,900-6.4 SCAT PACK AUTO (-$20,000 / -2.1%) $881,200-6.2 SS C AUTO (-$40,000 / -4.3%) $835,500 3.6 RS FIRE EDITION H AUTO $929,500 5.0 V8 BULLITT $872,200 5.0 V8 AUTO CONVERTIBLE 750,000 $738,700-3.6 RS B AUTO (-$40,000 / -5.1%) $735,500 5.0 V8 AUTO $777,900 5.7 R/T DAYTONA 650,000 $685,900-3.6 DUAL STRIPES AUTO (-$20,000 / -2.8%) $662,800 2.3 ECOBOOST AUTO DODGE CHALLENGER CHEVROLET CAMARO FORD MUSTANG DODGE CHARGER
DODGE DURANGO MSRP Positioning 1,400,000 1,300,000 $1,269,900-5.3 F PREMIER AUTO 4WD (+$500 / 0.0%) 1,200,000 1,100,000 $1,161,600-5.3 D LT AUTO (+$500 / 0.0%) $1,124,200-5.3 C LT AUTO (+$500 / 0.0%) $1,039,900-5.3 A LS AT (+$500 / 0.0%) 1,000,000 $946,900 5.7 R/T AUTO $956,700 3.5 PLATINUM AUTO 4WD $963,100-3.6 AVENIR AUTO 4WD (+$500 / 0.1%) 900,000 $868,700 3.5 SPORT AUTO 4WD $858,700-1.5 LT B AUTO (+$500 / 0.1%) $858,700-1.5 LS A AUTO (+$500 / 0.1%) $878,800-3.6 ESSENCE AUTO (+$500 / 0.1%) 800,000 $783,000 3.5 LIMITED AUTO 700,000 $711,300 3.5 XLT AUTO DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE MY 2019 2019 2019 2019 2019 VOL '18YTD 66 440 155 169 120 TP 0 3 1 1 4 VOL '19YTD 64 274 79 125 130 TP 0 2 0 1 4
DODGE DURANGO CASH Positioning 1,400,000 1,300,000 1,200,000 $1,229,900-5.3 F PREMIER AUTO 4WD (-$40,000 / -3.1%) 1,100,000 $1,121,600-5.3 D LT AUTO (-$40,000 / -3.4%) $1,084,200-5.3 C LT AUTO (-$40,000 / -3.6%) 1,000,000 $999,900-5.3 A LS AT (-$40,000 / -3.8%) $956,700 3.5 PLATINUM AUTO 4WD $963,100 3.6 AVENIR AUTO 4WD 900,000 $906,900-5.7 R/T AUTO (-$40,000 / -4.2%) $868,700 3.5 SPORT AUTO 4WD $858,700 1.5 LT B AUTO $878,800 $858,700 1.5 LS A AUTO 3.6 ESSENCE AUTO 800,000 $783,000 3.5 LIMITED AUTO 700,000 $711,300 3.5 XLT AUTO DODGE DURANGO FORD EXPLORER CHEVROLET TAHOE CHEVROLET TRAVERSE BUICK ENCLAVE
CHRYSLER PRICE POSITIONING MARCH 2019
CHRYSLER PACIFICA MSRP Positioning 1,000,000 $992,900 3.6 LIMITED PLATINUM AUTO 950,000 900,000 850,000 $854,900 3.5 TOURING AUTO 800,000 $807,900 3.6 LIMITED AUTO $799,900 3.3 SXL AUTO $824,400 3.5 LIMITED AT 750,000 $764,900 3.5 PRIME AUTO 700,000 650,000 600,000 550,000 $672,900 3.3 EX PACK AUTO $592,900 3.3 EX AUTO $552,900 3.3 LX AUTO $691,400 3.5 XLE PIEL AT $619,300 3.5 XLE AT $563,700 3.5 LE AT $536,900 3.5 CE AT 500,000 CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA MY 2019 2019 2019 2019 VOL '18YTD 78 383-1,110 TP 0 3-16 VOL '19YTD 48 177 176 434 TP 0 1 3 6
CHRYSLER PACIFICA CASH Positioning 1,000,000 950,000 $972,900-3.6 LIMITED PLATINUM AUTO (-$20,000 / -2.0%) 900,000 850,000 $854,900 3.5 TOURING AUTO 800,000 $804,400-3.5 LIMITED AT (-$20,000 / -2.4%) 750,000 $772,900-3.6 LIMITED AUTO (-$35,000 / -4.3%) $764,900 3.5 PRIME AUTO $759,900-3.3 SXL AUTO (-$40,000 / -5.0%) 700,000 650,000 $632,900-3.3 EX PACK AUTO (-$40,000 / -5.9%) $671,400-3.5 XLE PIEL AT (-$20,000 / -2.9%) 600,000 $599,300-3.5 XLE AT (-$20,000 / -3.2%) 550,000 500,000 $552,900-3.3 EX AUTO 3.3 (-$40,000 LX AUTO / -6.7%) $543,700-3.5 LE AT (-$20,000 / -3.5%) $516,900-3.5 CE AT (-$20,000 / -3.7%) CHRYSLER PACIFICA HONDA ODDYSEY KIA SEDONA TOYOTA SIENNA