S P R I N G / S U M M E R 0 9 C O L L E C T I O N

Transcript

1 RUSSIA DISTRIBUTION WHOLESALE ,MOSCOW, KLIMASHKINA St. 22/2, TEL: +7 (495) BODY ACTION SOUTH AFRICA HYDE PARK: SHOP 65, HYDE PARK SHOPPING CENTER, CORNER 6th STREET AND JAN SMUTS AVE, HYDE PARK, TEL: (+27) CEDAR SQUARE: AND CAMPBELL SQUARE, CORNER CEDAR AND CAMPBELL STREET FOURWAYS, TEL: (+27) , FAX: (+27) BODY ACTION QATAR E6, VILLAGGIO MALI DOHA, TEL: (+974) BODY ACTION BEIRUT MAR ELIAS STREET LEBANON, BODY ACTION KINGDOM OF S.ARABIA RED SEA MALL, ALANDALUS MALL, LE MALL JEDDAH, KINGDOM OF S.ARABIA, MOB : (+966) BODY ACTION CYPRUS 10 EVROU STR.2003 STROVOLOS P.O.BOX 21635, 1511 NICOSIA, TEL OO FAX BODY ACTION THE NETHERLANDS LICHTSTRAAT 7 NK 5041 NI. TILBURG, TEL/FAX: (+31) MOB: (+31) labramba@gmail.com- BODY ACTION FINLAND HALLIKATU 14, KUOPIO, MOB: (+385) info@bodyaction.fl - BODY ACTION NORWAY - MAIN SHOWROOM / DISTRIBUTION RYFYLKEVEIEN TAU TEL: (+47) , FAX: (+47) BODY ACTION SWEDEN HALSINGEGATAN STOCKHOLM, TEL: (+46) BODY ACTION UKRAINE 9 NOVOMOSKOVSKAYA DOGORA STR., ODESSA, TEL/FAX: (+38) BODY ACTION GEORGIA: 17 MTSKETA Str., 27 APP TBILISI 0179 GEORGIA TEL: (+99) CZECH REPUBLIC DISTRIBUTOR: HYBERNSKA 24 PRAHA 1, TEL: (+420) e mail: info@bodyaction.cz, BODY ACTION BULGARIA GOTSE DELCHEV STR.10 B PETRICH, TEL: BODY ACTION ESTONIA MUSTAMAE TEE TALLINN, TEL: ( +372) info@bodyaction.ee BODY ACTION NEW ZEALAND 37 WAIMARIE STR, ST HELIERS 1071 AUCKLAND, TEL (+64) FAX: (+64) BODY ACTION JAPAN KATAMACHI MIYAKOJIMA-KY OSAKA, TEL: (+81) , FAX: (+81) AUSTRALIA DISTRUBITION CYCLEOGICAL HOLDINGS, 349 MONTAGUE ROAD WEST END, 4101 PH: (07) , FAX: (07) brisbane@cycleogical.com.au Photoshooting: G. MESTOUSIS Hair stylist / Make up : EFFEX Styling : D. GRAMATIKOGIANIS design by squeeze... We would like to thank AVANTES ICE HOCKEY TEAM for their contribution. S P R I N G / S U M M E R 0 9 C O L L E C T I O N AUTHORISED DEALER

2 The story behind BODY ACTION s creation goes back to early 90 s. It was the first time that the know-how of perfect fit performance and high quality could be totally combined with international fashion trends of each season. Today that the athletic fashion outfit is a global movement BODY ACTION is up to day more then ever! Making collections for different areas, and not just for the gym, in order to cover every demand. The influences of spring-summer 2009 collection s are various. We present three different concepts. Color comes back in a very dynamic way for the summer collection and creates a very strong & bright palette as a clear flashback from the 80 s. The vintage boxing details give a different style to the collection, by combining red black and grey melange color. Pastel color and metallic prints combined with white refer to the classical ballet and modern dance. As a source of inspiration for spring summer 09. BODY ACTION is also entering athletic underwear industry by launching body action underwear collection. Underclothes with perfect fit and high quality, made with hypo-allergic cotton fabrics, both for men and women. The brand nowadays owns numerous stores in Greece and in more than 30 countries all over the world, with exclusive stores or sole agencies from Miami to Tokyo and from Oslo to Johannesburg. Finally the company has a very strong presence in international fairs such as bread and butter Barcelona and ispo Munich. Therefore BODY ACTION is classified as one of the most significant & expanding companies of Europe in its kind SPRING/SUMMER 09 COLLECTION Η ιστορία για την δημιουργία της BODY ACTION πηγαίνει πίσω στις αρχές του 90. Η ιδέα ήταν κάτι το επαναστατικό στον τότε χώρο του fitness ενδύματος. Ήταν η πρώτη φορά που η τεχνογνωσία, το άψογο fit performance και η ποιότητα θα συνδυάζονταν τόσο απόλυτα µε τις παγκόσμιες τάσεις και τα fashion trends της κάθε εποχής. Σήμερα που το athletic fashion outwear είναι ένα παγκόσμιο κίνημα, η BODY ACTION είναι επίκαιρη όσο ποτέ, µε συλλογές που καλύπτουν κάθε απαίτηση σε διαφορετικούς χώρους και όχι µόνο στο γυμναστήριο. Οι επιρροές για την δημιουργία της συλλογής Άνοιξη - Καλοκαίρι 2009 είναι πολλαπλές. Στην ουσία έχουμε τρεις διαφορετικές θεματικές ενότητες: Το χρώμα επιστρέφει στην καλοκαιρινή συλλογή και δημιουργεί µια έντονη φωτεινή παλέτα χρωμάτων με σαφή επιρροή από τα 80 s. Οι vintage boxing style λεπτομέρειες, δίνουν στην συλλογή ένα δυναμικό ύφος με αποχρώσεις του κόκκινου, μαύρου και γκρι µελανζέ Τα pastel χρώματα, τα μεταλλικά τυπώματα σε συνδυασμό µε το λευκό, παραπέμπουν στο κλασσικό μπαλέτο και τον χορό, πηγές έμπνευσης της ανοιξιάτικης συλλογής. H συλλογή, χωρίζεται σε δυο βασικές κατηγορίες την BODY ACTION PERFORMANCE (µε υπο-συλλογή την BDA SPORTS) και την BDA JEANS. Η BODY ACTION PERFORMANCE και η BDA SPORTS απευθύνονται στον καταναλωτή που θέλει ένα total sport style look ενώ η BDA JEANS πειραματίζεται συνεχώς σε πιο fashion οδηγούς για πριν και μετά το γυμναστήριο. Η BODY ACTION εισέρχεται για πρώτη φορά και στον χώρο του αθλητικού εσωρούχου µε την BODY ACTION UNDERWEAR. Εσώρουχα µε άψογη εφαρμογή και κορυφαία ποιότητα σε υπό-αλλεργικό βαμβάκι που απευθύνονται στον άνδρα και στην γυναίκα. Η εταιρεία δραστηριοποιείται στον ελληνικό χώρο καθώς και σε πάνω από 30 χώρες σε όλο τον κόσμο, µε αποκλειστικά καταστήματα η αντιπροσωπείες από το Μαϊάµι έως το Τόκυο και από το Όσλο έως το Γιοχάνεσμπουργκ. Τέλος έχει έντονη παρουσία σε διεθνείς εκθέσεις όπως στην bread and butter της Βαρκελώνη καθώς και στην ISPO του Μονάχου, γεγονός,που την κατατάσσει στις πιο σημαντικές εταιρίες στην Ευρώπη στο είδος της. 5

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61 S p r i n g - S u m m e r 0 9 S p r i n g - S u m m e r 0 9 WOMEN COLLECTION SS loose fit balloon loose fit long short 55%co denim 45%linen 65%ba27%pol8%spa blue denim black-white-d.granite (xs-s-m-l) (xs-s-m-l) sleeveless sleeveless 90%co10%spa 90%co 10%spa white-black-fuchsia black-white-d.st.grey (xs-s-m-l) (xs-s-m-l) boy short panties hi-cut panties 90%co-10%spa 90%co-10%spa black-mel.grey-skin black-red-skin (xs-s-m-l) (xs-s-m-l) LONG PANTS tight fit capri 90%co 10%spa black-d.st.grey-o.khaki (xs-s-m-l) sleeveless 90%co 10%spa black-yellow-red (xs-s-m-l) thong panties 90%co-10%spa black-red-skin (xs-s-m-l) Style No Description Composition Color Size range regular fit capri 100%co black-d.granite-fuchsia (xs-s-m-l) sleeveless 100%co black-b.purple-red (xs-s-m-l) soft cup bra 90%co-10%spa black-mel.grey-skin (xs-s-m-l) regular fit pants 90% co 10% spa black-l.mel.grey-white (xs-s-m-l) loose fit capri 90%co 10%spa black-st.grey-vel.grey (xs-s-m-l) sleeveless 100%co s.yellow-s.fuchsia-s.tirquoise (xs-s-m-l) padded cup bra 90%co-10%spa black-red-skin (xs-s-m-l) tight fit pants 92%co 8%spa black-red-khaki (xs-s-m-l) regular fit bermuda 90%co 10%spa poplin black-st.grey (xs-s-m-l) sleeveless 90%co 10%spa black-white-d.purple (xs-s-m-l) stretch camisole 90%co-10%spa black-white-l.mel.grey (xs-s-m-l) tight fit pants 92%co 8%spa black-l.mel.grey-red (xs-s-m-l) tight fit long short 90%co 10%spa black-white-red (xs-s-m-l) sleeveless 100%co black-ecru-o.khaki (xs-s-m-l) ACCESSORIES relaxed fit pants 65%ba27%pol8%spa black-d.granite-white (xs-s-m-l) regular long short 100%co black-o.khaki-st.grey (xs-s-m-l) LONG SLEEVE TOP Style No Description Composition Color Size range loose fit pants 95%vis5%spa black-mel.gey-white (xs-s-m-l) regular fit bermuda 100%co black-mel.grey-d.purple (xs-s-m-l) Style No Description Composition Color Size range slippers rubber black-white from 36 to regular fit pants 95%co5%spa black-white-d.purple (xs-s-m-l-xl) SHORT PANTS polo long 90%co 10%Spandex Rib black-orange-grey melan (xs-s-m-l) slippers rubber black/pink from 36 to carrot style pants 95%co5%spa black-l.granite-d.purple (xs-s-m-l-xl) Style No Description Composition Color Size range women top 90%co 10%Spandex Rib black-harcoal grey-pink (xs-s-m-l) tight fit pants 92%co 8%spa black-d.st.grey-white (xs-s-m-l) tight short 95%co5%spa black-ecru-lemonade (xs-s-m-l) women top 95%co 5%Spandex Rib black-purple-dark red (xs-s-m-l) MEN COLLECTION SS tight fit pants 92%co 8%spa black-s.grey-red (xs-s-m-l) regular short 100%co black-l.granite-s.tirquoise (xs-s-m-l) T-SHIRT regular fit pants 100%co black-s.grey-f.pink (xs-s-m-l) tight short 90%co 10%spa black-brown-d.st.grey (xs-s-m-l) Style No Description Composition Color Size range LONG PANTS loose fit pants 100%co black-d.granite-d.maroon (xs-s-m-l-xl) balloon short 100%co black-red-b.purple (xs-s-m-l) t-shirt 100%co black-d. orange-smoke grey (s-m-l) Style No Description Composition Color Size range loose fit pants 50%co 50%modal black-white-d.st.grey (xs-s-m-l) balloon short 100%co black-brown-d.maroon (xs-s-m-l) t-shirt 90%co 10%spa black-white-d.st.grey (xs-s-m-l) millitary print 100%co olive grey-granite (s-m-l-xl) regular fit pants 50%co 50%modal black-white-d.purple (xs-s-m-l) balloon short 95%co5%spa black-d.st.grey-ecru (xs-s-m-l) t-shirt 100%co black-o.khaki-st.grey (xs-s-m-l) relaxed fit pants 100%co black-mel.grey-ecru (s-m-l-xl-xxl) loose fit pants 100%co black-khaki-d.st.grey (xs-s-m-l) balloon short 100%co black-brown-vel.grey (xs-s-m-l) polo neck 100%co black-ecru-o.khaki (xs-s-m-l) regular fit pants 35%co65%polyester black-white-d.granite (s-m-l-xl-xxl) regular fit pants 100%co black-l.mel.grey-red (xs-s-m-l) overall short 100%co black-red-white (xs-s-m-l) t-shirt 90%co 10%spa black-ecru-d.st.grey (xs-s-m-l) relaxed fit pants 35%co65%polyester black-o.khaki-d.st.grey (s-m-l-xl) regular fit pants 100% black-fucshia-b.purple (xs-s-m-l) hot short 90%co 10%spa black-brown-red (xs-s-m-l) t-shirt 100%co turquoise-s.fuchsia-s.yellow (xs-s-m-l) regular fit pants 35%co65%polyester black-red-white (s-m-l-xl-xxl) loose fit pants 90%co 10%spa black-khaki-vel.grey (xs-s-m-l) SLEEVELESS t-shirt 90%co 10%spa black-ecru-d.st.grey (xs-s-m-l) relaxed fit pants 100%co black-d.maroon-l.mel.grey (s-m-l-xl-xxl) loose fit pants 100%co black-red-white (xs-s-m-l) Style No Description Composition Color Size range t-shirt 90%co 10%sp0a black-red-white (xs-s-m-l) relaxed fit pants 100%co black-st.grey-ecru (s-m-l-xl-xxl) loose fit pants 100%co black-mel.grey-white (xs-s-m-l) sleeveless top 100%co black-fad maroon-ecru (s-m-l) t-shirt 100%co b.purple-s.fuchsia-s.lime (xs-s-m-l) relaxed fit pants 100%co black-l.mel.grey-white (s-m-l-xl) carrot fit pant 100%co black-mel.grey-d.purple (xs-s-m-l-xl) sleeveless top 100%co dark granite-ecru (s-m-l) t-shirt 100%co b.pink-s.yellow-b.purple (xs-s-m-l) relaxed fit pants 100%co black-o.khaki-white (s-m-l-xl) loose fit pants 90%co 10%spa poplin black-white-red (xs-s-m-l) top 100%co red-fucshia-orange-lime (s-m-l) t-shirt 100%co black-d.st.grey-o.khaki (xs-s-m-l) relaxed fit pants 100%co black-v.grey-o.khaki (s-m-l-xl) loose fit pants 90%co10%spa poplin black-white (xs-s-m-l) tank top 100%co black-fucshia-white (s-m-l) t-shirt 90%co10spa black-white-d.purple (xs-s-m-l) relaxed fit pants 100%co black-st.grey-ecru (s-m-l-xl-xxl) loose fit pants 100%co poplin black-brown-d.st.grey (xs-s-m-l) sleeveless 90%co 10%spa black-ecru-o.khaki (xs-s-m-l) polo neck 100%co black-white (xs-s-m-l) relaxed fit pants 100%co black-white-o.khaki (s-m-l-xl-xxl) loose fit overall 100%co black-white-red (xs-s-m-l) sleeveless hood 90%co 10%spa black-brown-d.maroon (xs-s-m-l) polo neck 90%co 10%spa pink-tirquoise (xs-s-m-l) relaxed fit pants 100%co black-red-white (s-m-l-xl-xxl) tight fit denim pants 98%co 2%spa denim black-blue from 25 to short dress 95%vis5%spa black-brown-white (xs-s-m-l-xl) JACKETS relaxed fit pants 100%co denim black-d.blue 30 to 34 & 36 CAPRI PANTS/BERMUDA tang top 90%co 10%spa black-white-d.st.grey (xs-s-m-l) Style No Description Composition Color Size range SHORTS/BERMUDA Style No Description Composition Color Size range tang top 90%co 10%spa black-white-pink (xs-s-m-l) jacket 100%polyamide black-white (xs-s-m-l) Style No Description Composition Color Size range loose fit bermuda 100%co black-white (xs-s-m-l) sleeveless 95%co rib %5%spa black-l.grey.mel.-white (xs-s-m-l) UNDERWEAR bermuda pants 100%co black-mel.grey-ecru (s-m-l-xl) regular fit bermuda 100%co black-fucshia-lime (xs-s-m-l) sleeveless 90%co 10%spa black-l.grey.mel.-red (xs-s-m-l) Style No Description Composition Color Size range bermuda pants 100%co black-red-d.granite (s-m-l-xl-xxl)

62 S p r i n g - S u m m e r loose fit shorts 100%co black-st.grey-white (s-m-l-xl-xxl) bermuda pants 100%co poplin black-st.grey-ecru (s-m-l-xl) loose fit shorts 100%co black-d.granite-white (s-m-l-xl-xxl) bermuda pants 100%co black-st.grey-ecru (s-m-l-xl) bermuda pants 100%co black-red-mel.grey (s-m-l-xl-xxl) bermuda pants 100%co black-lemonade-l.mel.grey (s-m-l-xl-xxl) bermuda cargo 100%co poplin black-white-khaki-granite (s-m-l-xl-xxl) SWIMSUIT Style No Description Composition Color Size range bermuda 100%polyamide black-white-orange (s-m-l-xl-xxl) bermuda 100%polyamide black-ecru (s-m-l-xl-xxl) shorts 100%polyamide black-orange (s-m-l-xl-xxl) shorts 100%polyester black-d.red (s-m-l-xl-xxl) bermuda 100%polyester black-white (s-m-l-xl-xxl) SLEEVELESS Style No Description Composition Color Size range tank 95%co-5%spa black-ecru-s.turquoise (s-m-l-xl) hooded V 92%co-8%spa black-m.brown-ecru (s-m-l-xl) sleeveless 92%co-8%spa black-white-l.yellow (s-m-l-xl) sleeveless 100%co black-m.brown-o.khaki (m-l-xl-xxl) tank 95%co-5%spa black-mel.grey-s.lime (s-m-l-xl) sleeveless 100%co black-s.turquoise-s.yellow (s-m-l-xl) T-SHIRT Style No Description Composition Color Size range t-shirt 85%co-15%polyester black-red-ecru (s-m-l-xl) t-shirt 100%co white-lemonade (s-m-l-xl) t-shirt 100%co black-red-mel.grey (m-l-xl-xxl) t-shirt 92%co-8%spa black-white-r.blue (m-l-xl-xxl) t-shirt 92%co-8%spa o.khaki-st.grey-ecru (s-m-l-xl) t-shirt 92%co-8%spa black-white-fuchia (s-m-l-xl) t-shirt 85%co-15%polyester black-white-s.turquoise (s-m-l-xl-xxl) t-shirt 92%co-8%spa black-b.yellow-white (m-l-xl-xxl) shirt 97%co-2%pol-1%elast lemon/grey-turquoise/black (m-l-xl-xxl) polo neck 100%co black-white (s-m-l-xl) polo neck 90%co 10%spa pink-tirquoise (s-m-l-xl) LONG SLEEVES Style No Description Composition Color Size range longsleeve 100%co black-red-d.st.grey (s-m-l-xl) polo longsleeve 92%co-8%spa black-mel.grey-white (s-m-l-xl) UNDERWEAR Style No Description Composition Color Size range boxer 90%co-10%spa black-mel.grey-white (s-m-l-xl) short cut boxer 95%co-5%spa black-mel.grey-khaki (s-m-l-xl) short cut boxer 90%co-10%spa black-mel.grey-white (s-m-l-xl) tank top 90%co-10%spa black-mel.grey-white (s-m-l-xl) ACCESSORIES Style No Description Composition Color Size range slippers rubber black-blue from 42 to slippers rubber black/white from 42 to sack bag 100%nylon black-beige-ecru one size UNISEX SOCKS Style No Description Composition Color Size range shocks 78%co-18%pol-4%spa black-white-grey-black/grey (s-m-l-xl) shocks 78%co-18%pol-4%spa black-white-grey-black/grey (s-m-l) t-shirt 100%co black-white (s-m-l-xl) t-shirt 100%co l.mel.grey-red-ecru (s-m-l-xl) polo neck 100%co black-ecru-khaki (m-l-xl-xxl) t-shirt 100%co d.maroon-d.granite-o.khaki (m-l-xl-xxl) t-shirt 100%co black-st.grey-d.purple (m-l-xl-xxl) t-shirt 100%co black-v.grey-d.st.grey (s-m-l-xl) w w w. b o d y a c t i o n. g r