ΓΡΑΜΜΙΚΑ ΚΑΙ ΣΥΝΘΕΤΑ ΜΟΝΤΕΛΛΑ ΕΠΙΚΟΙΝΩΝΙΑΣ Από την Οπτικοακουστική Αφήγηση στο Διαδραστικό Περιεχόμενο New Technologies (M.A.) 1
Σύστημα Συγχρονισμού της Κοινωνίας New Technologies (M.A.) 2
Journalism = Storytelling (?) New Technologies (M.A.) 3
Βασικές έννοιες. Ψηφιακοί Αυτόχθονες και Ψηφιακοί Μετανάστες Το Μέλλον Είναι Χθες (Αναλογικός και Ψηφιακός Πολιτισμός) New Technologies (M.A.) 4
Story Telling ή Story Weaving? Preserve Attention Making a whole Sustain Involvement Across Devices New Technologies (M.A.) 5
Story Weaving (αρχέτυποι ρόλοι) Protagonist Antagonist Setting lict Problem Escalation Climax Resolution (?) Open end (?) New Technologies (M.A.) 6
Aνατρέποντας την Γραμμικότητα Lothar Meggendorfer New Technologies (M.A.) 7
Transforming Com New Technologies (M.A.) 8
Transforming Com New Technologies (M.A.) 9
Aφηγούμενοι Ειδήσεις.. New Technologies (M.A.) 10
Aφηγούμενοι Ειδήσεις.. New Technologies (M.A.) 11
Aφηγούμενοι Ειδήσεις.. New Technologies (M.A.) 12
Aφηγούμενοι Ειδήσεις.. New Technologies (M.A.) 13
Aφηγούμενοι Ειδήσεις.. New Technologies (M.A.) 14
Τι ήξερε ο Τσώρτσιλ για το UGC (και τους χρήστες του Διαδικτύου) ; New Technologies (M.A.) 15
Data is the New Gold The U.S. Government Accountability Office in a report (September 2013), it points out a key reason consumers aren t currently selling their data for personal profit they can t control it. The report states: While current laws protect privacy interests in specific sectors and for specific uses, consumers have little control over how their information is collected, used, and shared with third parties for marketing purposes. New Technologies (M.A.) 16
Rules of Engagement 1. Knowing what to be known for. 2. Undestanding the power of Narrative 3. Understanding the Universal building blocks Protagonis, Antagonist, Setting, lict, Problem Escalation, Climax, Resolution, Open End? 4. Defining your Lens (Perspective) 5. Become a protagonist, carry your own narrative, instead of someone else s, be important in it. 6. Make your choice of Channels, carry (continue, build, follow up) your Narrative Across Channels. Stream yourself in as many as possible, Increase Ubiquity (Πανταχού Παρουσία) New Technologies (M.A.) 17
Channels come in 4 buckets (Steve Rubel, author, columnist) Traditional, some wth Web 1 presence Hybrids (traditional or not, with Web 2 presence and use of Social Media) Corporations with in house media (i.e. cbc, nytimes Corriere della Sera a.o.) Personalities personal brands New Technologies (M.A.) 18
Attention Management : Γνώθι Σεαυτόν Use a nice meta tool, i.e. a facilitator like instapaper https://www.instapaper.com/, have all your news collection in one place and through devices. Contribute and share your own material, ideas, reflections using i.e.evernotes https://evernote.com/ Find good curators, let them find material for you. Follow them on twitter, on facebook. Use it as personalized newsstream Use apps like News 360 (news curation apps for discovery and curation), nice tagging, nice searching. Use RSSs efficiently. I.e. Live Bookmarks New Technologies (M.A.) 19
Τα Πάντα Ρει (νέες προκλήσεις: δεν υπάρχει τέλος) New Technologies (M.A.) 20
Arthur Sulzberger Jr. (Δεκέμβριος 2013) «..big moment in the ongoing evolution of the company s digital advertising strategy» Early next year we re going to launch a new digital advertising product at The New York Times. It will be our version of what is sometimes called native advertising or branded content. It has been developed by our advertising team in close partnership with design and the newsroom, and it will be fully consistent with the values of The Times and the expectations of our readers. We will ensure that there is never a doubt in anyone s mind about what is Times journalism and what is advertising New Technologies (M.A.) 21
Τα Πάντα Ρει Προς ένα νέο τύπο Προσωποποιημένου Περιεχόμενου στην κυριολεξία! New Technologies (M.A.) 22
Τα Πάντα Ρει Κλείνοντας: Θεωρίες Συνωμοσίας New Technologies (M.A.) 23