Columbia-Montour. Council. Market. Analysis

Columbia-Montour Council Market Analysis 2018

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Demographic and Income Profile - 2018 Columbia-Montour Population Description 2010 Census Current Year Estimate 5yr Projection % Change Current - 5yr Projection Total Population 106,342 105,389 107,272 +1.8 Population per Square Mile 128 127 129 +2.0 Total Households 42,343 42,156 43,288 +2.7 Urban/Rural Population Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection Urban Population 53,620 50.4 53,151 50.4 54,192 50.5 +2.0 - Urban > 50,000 53,620 50.4 53,151 50.4 54,192 50.5 +2.0 - Urban < 50,000 0 0.0 0 0.0 0 0.0 Rural Population 52,722 49.6 52,238 49.6 53,080 49.5 +1.6 Population by Race/Ethnicity Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection African American 1,507 1.4 1,612 1.5 1,759 1.6 +9.1 Asian 969 0.9 1,471 1.4 1,693 1.6 +15.1 Caucasian 100,778 94.8 98,127 93.1 98,914 92.2 +0.8 Hispanic/Latino 2,013 1.9 2,960 2.8 3,490 3.3 +17.9 Native American 92 0.1 115 0.1 116 0.1 +0.9 Pacific Islander 21 0.0 25 0.0 28 0.0 +12.0 Some Other Race 50 0.0 56 0.1 57 0.1 +1.8 Two or More Races 911 0.9 1,022 1.0 1,214 1.1 +18.8 Target Age Youth Program Current Year 5yr Projection % Change Current - 5yr Projection Cub Scout-age 2,821 2,729-3.3 Boy Scout-age 1,701 1,701 0.0 Venturing-age 3,440 3,421-0.6 Target Age Youth 7,962 7,851-1.4 Population by Age Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection 0 to 4 5,223 4.9 4,948 4.7 4,831 4.5-2.4 5 to 14 11,357 10.7 11,023 10.5 10,760 10.0-2.4 15 to 19 8,841 8.3 7,928 7.5 7,882 7.3-0.6 20 to 29 14,474 13.6 15,218 14.4 15,661 14.6 +2.9 30 to 44 18,225 17.1 17,166 16.3 17,394 16.2 +1.3 45 to 64 30,202 28.4 29,493 28.0 28,094 26.2-4.7 65+ 18,018 16.9 19,615 18.6 22,653 21.1 +15.5 Median Age 41 42 43 +1.1 6

Educational Attainment Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection No High School Diploma 8,649 12.0 8,093 11.2 8,182 11.1 +1.1 High School Diploma/Equivalent 33,199 46.2 32,312 44.8 32,971 44.5 +2.0 Some College 11,028 15.4 11,011 15.3 11,296 15.3 +2.6 Associates Degree 4,800 6.7 5,346 7.4 5,577 7.5 +4.3 Bachelor's Degree 9,006 12.5 9,457 13.1 9,792 13.2 +3.5 Post Graduate Degree 5,128 7.1 5,901 8.2 6,202 8.4 +5.1 Population Age 25+ 71,810 72,120 74,020 +2.6 Households by Income Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection $0 - $14,999 5,770 13.6 5,069 12.0 4,214 9.7-16.9 $15,000 - $24,999 5,179 12.2 4,790 11.4 4,270 9.9-10.9 $25,000 - $34,999 5,152 12.2 4,822 11.4 4,303 9.9-10.8 $35,000 - $49,999 7,204 17.0 6,080 14.4 5,509 12.7-9.4 $50,000 - $74,999 8,807 20.8 8,684 20.6 8,707 20.1 +0.3 $75,000 - $99,999 4,955 11.7 5,540 13.1 6,505 15.0 +17.4 $100,000 - $149,999 3,720 8.8 4,698 11.1 6,419 14.8 +36.6 $150,000+ 1,555 3.7 2,474 5.9 3,360 7.8 +35.8 Average HH Income 59,199 66,475 76,984 +15.8 Median HH Income 44,997 50,869 60,568 +19.1 Per Capita Income (pop) 24,206 27,221 31,683 +16.4 Housing Units Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection Total Occupied Units 42,343 89.9 42,156 89.8 43,288 89.7 +2.7 - Owner Occupied/Mortgaged 17,905 38.0 16,991 36.2 17,315 35.9 +1.9 - Owner Occupied/No Mortgage 12,671 26.9 13,506 28.8 13,943 28.9 +3.2 - Renter Occupied 11,767 25.0 11,659 24.8 12,029 24.9 +3.2 Vacant Units 4,770 10.1 4,808 10.2 4,967 10.3 +3.3 Total Housing Units 47,112 46,964 48,254 +2.7 7

BOYS AGES 6 THROUGH 10 TARGET AGE 504, Columbia Montour Council Boys Ages 6 Through 10 High (Above 760) Above Average (205 to 760) Average (55 to 205) Below Average (14.75 to 55) Low (Below 14.75) 8

BOYS AGES 11 THROUGH 13 TARGET AGE 504, Columbia Montour Council Boys Ages 11 Through 13 High (Above 460) Above Average (127.5 to 460) Average (36 to 127.5) Below Average (10 to 36) Low (Below 10) 9

YOUTH AGES 14 THROUGH 16 VENTURING/EXPLORING TARGET AGE 504, Columbia Montour Council Youth Ages 14 Through 16 High (Above 940) Above Average (255 to 940) Average (70 to 255) Below Average (19 to 70) Low (Below 19) 10

Council Mosaic Profile Columbia-Montour, 504 MOSAIC DESCRIPTION CUB SCOUT % OF CUB SCOUT HOUSEHOLDS IN COUNCIL AREA % OF HOUSEHOLDS IN COUNCIL AREA % OF CUB SCOUTS IN SEGMENT J35 Rural Escape 102 18.51% 3,069 7.28% 3.32% 2.5 E21 Unspoiled Splendor 51 9.26% 4,230 10.04% 1.21% 0.9 J36 Settled and Sensible 50 9.07% 3,099 7.35% 1.61% 1.2 I30 Stockcars and State Parks 49 8.89% 3,804 9.02% 1.29% 1.0 J34 Aging in Place 23 4.17% 1,678 3.98% 1.37% 1.0 Q64 Town Elders 16 2.90% 3,417 8.11% 0.47% 0.4 O51 Digital Dependents 11 2.00% 1,640 3.89% 0.67% 0.5 E20 No Place Like Home 10 1.81% 1,114 2.64% 0.90% 0.7 M45 Diapers and Debit Cards 10 1.81% 1,678 3.98% 0.60% 0.5 S68 Small Town Shallow Pockets 10 1.81% 964 2.29% 1.04% 0.8 L43 Homemade Happiness 8 1.45% 1,837 4.36% 0.44% 0.3 M44 Red, White and Bluegrass 8 1.45% 1,916 4.55% 0.42% 0.3 O53 Colleges and Cafes 8 1.45% 2,105 4.99% 0.38% 0.3 I31 Blue Collar Comfort 6 1.09% 916 2.17% 0.66% 0.5 L42 Rooted Flower Power 6 1.09% 1,103 2.62% 0.54% 0.4 N46 True Grit Americans 5 0.91% 661 1.57% 0.76% 0.6 K40 Bohemian Groove 4 0.73% 921 2.18% 0.43% 0.3 R66 Dare to Dream 4 0.73% 689 1.63% 0.58% 0.4 A01 American Royalty 0 0.00% 5 0.01% 0.00% 0.0 A02 Platinum Prosperity 0 0.00% 276 0.65% 0.00% 0.0 A03 Kids and Cabernet 0 0.00% 40 0.09% 0.00% 0.0 A04 Picture Perfect Families 0 0.00% 427 1.01% 0.00% 0.0 A05 Couples with Clout 0 0.00% 49 0.12% 0.00% 0.0 A06 Jet Set Urbanites 0 0.00% 1 0.00% 0.00% 0.0 B07 Generational Soup 0 0.00% 2 0.00% 0.00% 0.0 B08 Babies and Bliss 0 0.00% 69 0.16% 0.00% 0.0 B09 Family Fun-tastic 0 0.00% 317 0.75% 0.00% 0.0 B10 Cosmopolitan Achievers 0 0.00% 0 0.00% 0.00% 0.0 C11 Aging of Aquarius 0 0.00% 710 1.68% 0.00% 0.0 C12 Golf Carts and Gourmets 0 0.00% 7 0.02% 0.00% 0.0 C13 Silver Sophisticates 0 0.00% 28 0.07% 0.00% 0.0 C14 Boomers and Boomerangs 0 0.00% 346 0.82% 0.00% 0.0 D15 Sports Utility Families 0 0.00% 1,302 3.09% 0.00% 0.0 D16 Settled in Suburbia 0 0.00% 120 0.28% 0.00% 0.0 D17 Cul de Sac Diversity 0 0.00% 1 0.00% 0.00% 0.0 D18 Suburban Attainment 0 0.00% 3 0.01% 0.00% 0.0 E19 Full Pockets, Empty Nests 0 0.00% 9 0.02% 0.00% 0.0 F22 Fast Track Couples 0 0.00% 173 0.41% 0.00% 0.0 INDEX 11

MOSAIC DESCRIPTION CUB SCOUT % OF CUB SCOUT HOUSEHOLDS IN COUNCIL AREA % OF HOUSEHOLDS IN COUNCIL AREA % OF CUB SCOUTS IN SEGMENT F23 Families Matter Most 0 0.00% 212 0.50% 0.00% 0.0 G24 Status Seeking Singles 0 0.00% 40 0.09% 0.00% 0.0 G25 Urban Edge 0 0.00% 0 0.00% 0.00% 0.0 H26 Progressive Potpourri 0 0.00% 0 0.00% 0.00% 0.0 H27 Birkenstocks and Beemers 0 0.00% 119 0.28% 0.00% 0.0 H28 Everyday Moderates 0 0.00% 0 0.00% 0.00% 0.0 H29 Destination Recreation 0 0.00% 302 0.72% 0.00% 0.0 I32 Steadfast Conventionalists 0 0.00% 0 0.00% 0.00% 0.0 I33 Balance and Harmony 0 0.00% 10 0.02% 0.00% 0.0 K37 Wired for Success 0 0.00% 15 0.04% 0.00% 0.0 K38 Gotham Blend 0 0.00% 1 0.00% 0.00% 0.0 K39 Metro Fusion 0 0.00% 11 0.03% 0.00% 0.0 L41 Booming and Consuming 0 0.00% 102 0.24% 0.00% 0.0 N47 Countrified Pragmatics 0 0.00% 792 1.88% 0.00% 0.0 N48 Rural Southern Bliss 0 0.00% 11 0.03% 0.00% 0.0 N49 Touch of Tradition 0 0.00% 255 0.60% 0.00% 0.0 O50 Full Steam Ahead 0 0.00% 20 0.05% 0.00% 0.0 O52 Urban Ambition 0 0.00% 4 0.01% 0.00% 0.0 O54 Striving Single Scene 0 0.00% 72 0.17% 0.00% 0.0 O55 Family Troopers 0 0.00% 357 0.85% 0.00% 0.0 P56 Mid-scale Medley 0 0.00% 259 0.61% 0.00% 0.0 P57 Modest Metro Means 0 0.00% 0 0.00% 0.00% 0.0 P58 Heritage Heights 0 0.00% 0 0.00% 0.00% 0.0 P59 Expanding Horizons 0 0.00% 6 0.01% 0.00% 0.0 P60 Striving Forward 0 0.00% 0 0.00% 0.00% 0.0 P61 Humble Beginnings 0 0.00% 2 0.00% 0.00% 0.0 Q62 Reaping Rewards 0 0.00% 281 0.67% 0.00% 0.0 Q63 Footloose and Family Free 0 0.00% 13 0.03% 0.00% 0.0 Q65 Senior Discounts 0 0.00% 390 0.93% 0.00% 0.0 R67 Hope for Tomorrow 0 0.00% 0 0.00% 0.00% 0.0 S69 Urban Survivors 0 0.00% 2 0.00% 0.00% 0.0 S70 Tight Money 0 0.00% 82 0.19% 0.00% 0.0 S71 Tough Times 0 0.00% 68 0.16% 0.00% 0.0 INDEX 12

Opportunity ZIP Codes: By Program Columbia-Montour, 504 ZIP Code Name Total Members Total Total Market Share Total Unserved Youth Cub Scout Members Cub Scout Cub Scout Market Share Cub Scout Age Unserved Youth Boy Scout Members Boy Scout Boy Scout Market Share Boy Scout Age Unserved Youth Older Youth Members 17815 Bloomsburg 225 1,858 12.1% 1,633 140 675 20.7% 535 82 386 21.2% 304 3 797 0.4% 794 18603 Berwick 148 1,537 9.6% 1,389 91 538 16.9% 447 53 315 16.8% 262 4 684 0.6% 680 17821 Danville 215 1,561 13.8% 1,346 123 586 21.0% 463 92 325 28.3% 233 0 650 0.0% 650 18655 Shickshinny 32 526 6.1% 494 17 176 9.7% 159 15 106 14.2% 91 0 244 0.0% 244 17820 Catawissa 42 502 8.4% 460 30 175 17.1% 145 12 125 9.6% 113 0 202 0.0% 202 18635 Nescopeck 48 377 12.7% 329 24 124 19.4% 100 19 79 24.1% 60 5 174 2.9% 169 17814 Benton 62 370 16.8% 308 42 121 34.7% 79 19 87 21.8% 68 1 162 0.6% 161 18660 Wapwallopen 14 308 4.5% 294 6 103 5.8% 97 8 68 11.8% 60 0 137 0.0% 137 17846 Millville 48 309 15.5% 261 34 112 30.4% 78 14 73 19.2% 59 0 124 0.0% 124 17859 Orangeville 21 253 8.3% 232 7 94 7.4% 87 14 55 25.5% 41 0 104 0.0% 104 17985 Zion Grove 0 171 0.0% 171 0 52 0.0% 52 0 42 0.0% 42 0 77 0.0% 77 17878 Stillwater 10 123 8.1% 113 6 43 14.0% 37 4 25 16.0% 21 0 55 0.0% 55 18631 Mifflinville 12 49 24.5% 37 8 15 53.3% 7 4 11 36.4% 7 0 23 0.0% 23 18622 Huntington Mills 3 18 16.7% 15 2 7 28.6% 5 1 4 25.0% 3 0 7 0.0% 7 Older Youth Older Youth Market Share Unserved Older Youth 13

Opportunity ZIP Codes: By Ethnicity Columbia-Montour, 504 ZIP Code Name African American Members African American African American Market Share African American Unserved Youth Asian Members Asian Asian Market Share Asain Unserved Youth Hispanic/ Latino Members Hispanic/ Latino 17815 Bloomsburg 2 61 3.3% 59 4 36 11.1% 32 1 61 1.6% 60 8 23 34.8% 15 18603 Berwick 0 15 0.0% 15 4 14 28.6% 10 2 63 3.2% 61 4 25 16.0% 21 17821 Danville 3 24 12.5% 21 6 47 12.8% 41 3 45 6.7% 42 7 19 36.8% 12 18655 Shickshinny 0 2 0.0% 2 0 2 0.0% 2 0 10 0.0% 10 1 6 16.7% 5 17820 Catawissa 0 1 0.0% 1 0 2 0.0% 2 0 8 0.0% 8 1 5 20.0% 4 18635 Nescopeck 0 1 0.0% 1 0 1 0.0% 1 0 9 0.0% 9 1 2 50.0% 1 17814 Benton 0 0 0.0% 0 0 0 0.0% 0 1 6 16.7% 5 1 2 50.0% 1 18660 Wapwallopen 0 2 0.0% 2 0 1 0.0% 1 0 4 0.0% 4 0 3 0.0% 3 17846 Millville 0 1 0.0% 1 0 0 0.0% 0 0 5 0.0% 5 1 3 33.3% 2 17859 Orangeville 0 0 0.0% 0 0 0 0.0% 0 0 3 0.0% 3 1 2 50.0% 1 17985 Zion Grove 0 0 0.0% 0 0 0 0.0% 0 0 4 0.0% 4 0 1 0.0% 1 17878 Stillwater 0 0 0.0% 0 0 0 0.0% 0 0 1 0.0% 1 0 0 0.0% 0 18631 Mifflinville 0 0 0.0% 0 0 0 0.0% 0 0 1 0.0% 1 0 0 0.0% 0 18622 Huntington Mills Hispanic/ Latino Market Share Hispanic/ Latino Unserved Youth Other Ethnicity Members 0 0 0.0% 0 0 0 0.0% 0 0 0 0.0% 0 0 0 0.0% 0 Other Ethnicity Other Ethnicity Market Share Other Ethnicity Unserved Youth 14

ZIP CODE ZIP NAME AFRICAN AMERICAN AFRICAN AMERICAN AFRICAN AMERICAN ASIAN ASIAN ASIAN 17814 Benton 121 42 34.7% 0 0 0.0% 0 0 0.0% 17815 Bloomsburg 675 140 20.7% 22 2 9.1% 13 3 23.1% 17820 Catawissa 175 30 17.1% 0 0 0.0% 1 0 0.0% 17821 Danville 586 123 21.0% 9 2 22.2% 18 5 27.8% 17846 Millville 112 34 30.4% 0 0 0.0% 0 0 0.0% 17859 Orangeville 94 7 7.4% 0 0 0.0% 0 0 0.0% 17878 Stillwater 43 6 14.0% 0 0 0.0% 0 0 0.0% 17985 Zion Grove 52 0 0.0% 0 0 0.0% 0 0 0.0% 18603 Berwick 538 91 16.9% 5 0 0.0% 5 2 40.0% 18622 Huntington Mills 7 2 28.6% 0 0 0.0% 0 0 0.0% 18631 Mifflinville 15 8 53.3% 0 0 0.0% 0 0 0.0% 18635 Nescopeck 124 24 19.4% 0 0 0.0% 0 0 0.0% 18655 Shickshinny 176 17 9.7% 1 0 0.0% 1 0 0.0% 18660 Wapwallopen 103 6 5.8% 1 0 0.0% 0 0 0.0% 15

ZIP CODE ZIP NAME CAUCASIAN CAUCASIAN CAUCASIAN HISPANIC/ LATINO HISPANIC/ LATINO HISPANIC/ LATINO OTHER ETHNICITY OTHER ETHNICITY OTHER ETHNICITY 17814 Benton 118 38 32.2% 2 1 50.0% 1 1 100.0% 2 17815 Bloomsburg 609 127 20.9% 22 1 4.5% 8 5 62.5% 2 17820 Catawissa 170 29 17.1% 3 0 0.0% 2 1 50.0% 0 17821 Danville 536 107 20.0% 17 3 17.6% 7 5 71.4% 1 17846 Millville 109 34 31.2% 2 0 0.0% 1 0 0.0% 0 17859 Orangeville 91 7 7.7% 1 0 0.0% 1 0 0.0% 0 17878 Stillwater 42 6 14.3% 0 0 0.0% 0 0 0.0% 0 17985 Zion Grove 50 0 0.0% 1 0 0.0% 0 0 0.0% 0 18603 Berwick 498 82 16.5% 22 2 9.1% 9 3 33.3% 2 18622 Huntington Mills 7 2 28.6% 0 0 0.0% 0 0 0.0% 0 18631 Mifflinville 14 8 57.1% 0 0 0.0% 0 0 0.0% 0 18635 Nescopeck 119 21 17.6% 3 0 0.0% 1 1 100.0% 2 18655 Shickshinny 170 16 9.4% 3 0 0.0% 2 1 50.0% 0 18660 Wapwallopen 100 5 5.0% 1 0 0.0% 1 0 0.0% 1 - NO ETHNICITY LISTED 16

ZIP CODE ZIP NAME AFRICAN AMERICAN AFRICAN AMERICAN AFRICAN AMERICAN ASIAN ASIAN ASIAN 17814 Benton 87 19 21.8% 0 0 0.0% 0 0 0.0% 17815 Bloomsburg 386 82 21.2% 13 0 0.0% 8 1 12.5% 17820 Catawissa 125 12 9.6% 0 0 0.0% 0 0 0.0% 17821 Danville 325 92 28.3% 5 1 20.0% 10 1 10.0% 17846 Millville 73 14 19.2% 0 0 0.0% 0 0 0.0% 17859 Orangeville 55 14 25.5% 0 0 0.0% 0 0 0.0% 17878 Stillwater 25 4 16.0% 0 0 0.0% 0 0 0.0% 17985 Zion Grove 42 0 0.0% 0 0 0.0% 0 0 0.0% 18603 Berwick 315 53 16.8% 3 0 0.0% 3 2 66.7% 18622 Huntington Mills 4 1 25.0% 0 0 0.0% 0 0 0.0% 18631 Mifflinville 11 4 36.4% 0 0 0.0% 0 0 0.0% 18635 Nescopeck 79 19 24.1% 0 0 0.0% 0 0 0.0% 18655 Shickshinny 106 15 14.2% 0 0 0.0% 0 0 0.0% 18660 Wapwallopen 68 8 11.8% 0 0 0.0% 0 0 0.0% 17

ZIP CODE ZIP NAME CAUCASIAN CAUCASIAN CAUCASIAN HISPANIC/ LATINO HISPANIC/ LATINO HISPANIC/ LATINO OTHER ETHNICITY OTHER ETHNICITY OTHER ETHNICITY 17814 Benton 85 18 21.2% 1 0 0.0% 0 0 0.0% 1 17815 Bloomsburg 348 77 22.1% 13 0 0.0% 5 3 60.0% 1 17820 Catawissa 121 12 9.9% 2 0 0.0% 1 0 0.0% 0 17821 Danville 297 87 29.3% 9 0 0.0% 4 2 50.0% 1 17846 Millville 71 12 16.9% 1 0 0.0% 1 1 100.0% 1 17859 Orangeville 54 13 24.1% 1 0 0.0% 0 1 0.0% 0 17878 Stillwater 25 4 16.0% 0 0 0.0% 0 0 0.0% 0 17985 Zion Grove 40 0 0.0% 1 0 0.0% 0 0 0.0% 0 18603 Berwick 291 50 17.2% 13 0 0.0% 5 1 20.0% 0 18622 Huntington Mills 4 1 25.0% 0 0 0.0% 0 0 0.0% 0 18631 Mifflinville 11 4 36.4% 0 0 0.0% 0 0 0.0% 0 18635 Nescopeck 76 18 23.7% 2 0 0.0% 0 0 0.0% 1 18655 Shickshinny 102 15 14.7% 2 0 0.0% 1 0 0.0% 0 18660 Wapwallopen 66 8 12.1% 1 0 0.0% 1 0 0.0% 0 - NO ETHNICITY LISTED 18

ZIP CODE ZIP NAME OLDER YOUTH OLDER YOUTH OLDER YOUTH OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH ASIAN OLDER YOUTH ASIAN OLDER YOUTH ASIAN 17814 Benton 162 1 0.6% 0 0 0.0% 0 0 0.0% 17815 Bloomsburg 797 3 0.4% 26 0 0.0% 15 0 0.0% 17820 Catawissa 202 0 0.0% 1 0 0.0% 1 0 0.0% 17821 Danville 650 0 0.0% 10 0 0.0% 19 0 0.0% 17846 Millville 124 0 0.0% 1 0 0.0% 0 0 0.0% 17859 Orangeville 104 0 0.0% 0 0 0.0% 0 0 0.0% 17878 Stillwater 55 0 0.0% 0 0 0.0% 0 0 0.0% 17985 Zion Grove 77 0 0.0% 0 0 0.0% 0 0 0.0% 18603 Berwick 684 4 0.6% 7 0 0.0% 6 0 0.0% 18622 Huntington Mills 7 0 0.0% 0 0 0.0% 0 0 0.0% 18631 Mifflinville 23 0 0.0% 0 0 0.0% 0 0 0.0% 18635 Nescopeck 174 5 2.9% 1 0 0.0% 1 0 0.0% 18655 Shickshinny 244 0 0.0% 1 0 0.0% 1 0 0.0% 18660 Wapwallopen 137 0 0.0% 1 0 0.0% 1 0 0.0% 19

ZIP CODE ZIP NAME OLDER YOUTH CAUCASIAN OLDER YOUTH CAUCASIAN OLDER YOUTH CAUCASIAN OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH OTHER ETHNICITY OLDER YOUTH OTHER ETHNICITY OLDER YOUTH OTHER ETHNICITY 17814 Benton 158 1 0.6% 3 0 0.0% 1 0 0.0% 0 17815 Bloomsburg 719 3 0.4% 26 0 0.0% 10 0 0.0% 0 17820 Catawissa 196 0 0.0% 3 0 0.0% 2 0 0.0% 0 17821 Danville 595 0 0.0% 19 0 0.0% 8 0 0.0% 0 17846 Millville 120 0 0.0% 2 0 0.0% 1 0 0.0% 0 17859 Orangeville 101 0 0.0% 1 0 0.0% 1 0 0.0% 0 17878 Stillwater 54 0 0.0% 1 0 0.0% 0 0 0.0% 0 17985 Zion Grove 74 0 0.0% 2 0 0.0% 1 0 0.0% 0 18603 Berwick 633 4 0.6% 28 0 0.0% 11 0 0.0% 0 18622 Huntington Mills 7 0 0.0% 0 0 0.0% 0 0 0.0% 0 18631 Mifflinville 22 0 0.0% 1 0 0.0% 0 0 0.0% 0 18635 Nescopeck 168 5 3.0% 4 0 0.0% 1 0 0.0% 0 18655 Shickshinny 235 0 0.0% 5 0 0.0% 3 0 0.0% 0 18660 Wapwallopen 133 0 0.0% 2 0 0.0% 1 0 0.0% 0 OLDER YOUTH - NO ETHNICITY LISTED 20

Top Five Mosaic Segments per ZIP Code (some ZIP codes have fewer than five segments) Columbia-Montour, 504 ZIP CODE MOSAIC SEGMENT NUMBER OF HOUSEHOLDS PERCENT OF HOUSEHOLDS 17814 J35 Rural Escape 439 22.3% 17814 L43 Homemade Happiness 258 13.1% 17814 E21 Unspoiled Splendor 240 12.2% 17814 Q64 Town Elders 218 11.1% 17814 M44 Red, White and Bluegrass 171 8.7% 17815 O53 Colleges and Cafes 2,101 18.5% 17815 E21 Unspoiled Splendor 939 8.3% 17815 I30 Stockcars and State Parks 794 7.0% 17815 Q64 Town Elders 718 6.3% 17815 J34 Aging in Place 578 5.1% 17820 I30 Stockcars and State Parks 401 16.9% 17820 E21 Unspoiled Splendor 354 14.9% 17820 J35 Rural Escape 256 10.8% 17820 J36 Settled and Sensible 179 7.5% 17820 Q64 Town Elders 167 7.0% 17821 E21 Unspoiled Splendor 796 9.8% 17821 I30 Stockcars and State Parks 793 9.8% 17821 Q64 Town Elders 550 6.8% 17821 J34 Aging in Place 406 5.0% 17821 J35 Rural Escape 396 4.9% 17846 J35 Rural Escape 241 16.7% 17846 I30 Stockcars and State Parks 223 15.5% 17846 E21 Unspoiled Splendor 214 14.8% 17846 Q64 Town Elders 142 9.8% 17846 M44 Red, White and Bluegrass 120 8.3% 17859 E21 Unspoiled Splendor 237 18.8% 17859 I30 Stockcars and State Parks 233 18.4% 17859 J35 Rural Escape 182 14.4% 17859 Q64 Town Elders 87 6.9% 17859 L43 Homemade Happiness 80 6.3% 17878 J35 Rural Escape 159 27.5% 17878 E21 Unspoiled Splendor 89 15.4% 17878 I30 Stockcars and State Parks 78 13.5% 17878 L43 Homemade Happiness 65 11.2% 17878 M44 Red, White and Bluegrass 52 9.0% 17985 Q64 Town Elders 135 17.0% 17985 L43 Homemade Happiness 132 16.7% 17985 J36 Settled and Sensible 79 10.0% 17985 E21 Unspoiled Splendor 68 8.6% 17985 J35 Rural Escape 67 8.5% 18603 J36 Settled and Sensible 1,564 19.2% 18603 M45 Diapers and Debit Cards 841 10.3% 21

ZIP CODE MOSAIC SEGMENT NUMBER OF HOUSEHOLDS PERCENT OF HOUSEHOLDS 18603 Q64 Town Elders 793 9.8% 18603 S68 Small Town Shallow Pockets 573 7.0% 18603 I31 Blue Collar Comfort 451 5.5% 18622 J35 Rural Escape 21 24.4% 18622 L43 Homemade Happiness 11 12.8% 18622 M44 Red, White and Bluegrass 11 12.8% 18622 I30 Stockcars and State Parks 10 11.6% 18622 Q64 Town Elders 9 10.5% 18631 E21 Unspoiled Splendor 46 15.8% 18631 J34 Aging in Place 43 14.8% 18631 Q64 Town Elders 39 13.4% 18631 O51 Digital Dependents 26 8.9% 18631 E20 No Place Like Home 18 6.2% 18635 E21 Unspoiled Splendor 218 12.4% 18635 I30 Stockcars and State Parks 193 11.0% 18635 J36 Settled and Sensible 179 10.2% 18635 Q64 Town Elders 172 9.8% 18635 J35 Rural Escape 171 9.7% 18655 J35 Rural Escape 378 15.0% 18655 E21 Unspoiled Splendor 314 12.4% 18655 M44 Red, White and Bluegrass 289 11.4% 18655 J36 Settled and Sensible 287 11.4% 18655 I30 Stockcars and State Parks 280 11.1% 18660 I30 Stockcars and State Parks 311 21.0% 18660 E21 Unspoiled Splendor 303 20.4% 18660 J35 Rural Escape 155 10.5% 18660 M44 Red, White and Bluegrass 120 8.1% 18660 Q64 Town Elders 119 8.0% 22

Projected Changes to 2019 from New Programs Columbia-Montour, 504 Current Cub Scout Current Boy Scout 2,821 1,701 Program Segment Additional Percent Increase in Program Lions 1,047 +37.1% Female Cub Scouts 2,672 +94.7% Female Youth 11-13 (Boy Scouts) 1,629 +95.8% 23