Evolving Consumer Behavior: Food Values John Moisoglou TradeUSA Lead Mytilene, Lesvos May 14, 2018
All rights reserved by the American-Hellenic Chamber of Commerce - 2017 Agenda U.S. Food Industry Αμερικανός καταναλωτής Τμήμα TradeUSA
U.S. Food Industry All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Segment 2014 Sales ($B) 2025 Sales ($B) Annual Growth Total Retail $706 $1,063 3.7% Total Foodservice $640 $997 4.1% Total Food $1,346 $2,061 3.9% Points of Distribution 38,015 supermarket units (>$2M) 154,000 C-Stores 1 million restaurant units (7/10 independent) Source: Technomic 2014 Food Industry Report Page 11
U.S. Food Industry All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Πωλήσεις των εστιατορίων το 2016 Η κατηγορία του FoodService των ΗΠΑ βρίσκεται σε ανοδική πορεία, ενώ τα ποσοστά μπορούν να συνδυαστούν με προηγούμενα στοιχεία
The future is HERE.
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 U.S. Market demographics: The Combined Cohort's
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Ο Αμερικανός Καταναλωτής Έχεις μέσο ετήσιο μισθό $75K Οι καταναλωτές των $75K δεν έχουν διαφορετικές διατροφικές συνήθειες έναντι των υπολοίπων όσο αφορά τα είδη των προϊόντων
Decision Drivers: Extending beyond the usual All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Traditional Evolving Price Taste Convenience Health & Wellness Safety Social Experience
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 A pervasive shift to the Evolving drivers 71% Balanced Health 49% Traditional 51% Evolving 82% Free-from 95% Natural, organic
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Democratization of information Sellers push Social Media Legislation Health & Wellness information sources 15.3 pieces 5.4 on front of package 9.9 on back of package
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 So what? Fragmented tastes & preferences Seller s role in influencing consumer increasing Smaller, new companies will leverage tech + 3 rd parties Larger competitors will decentralize Purpose based value propositions and competitive advantage will WIN!
Consumer immersion in a digital world Now 25% of US population By 2020: 40% consumer pool 28% 30% 17% 22% Boomer Gen X Gen Y (Mill) Gen Z
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 Will you be adding Value?
Τμήμα TradeUSA All rights reserved by the American-Hellenic Chamber of Commerce - 2018 1-Stop-Shop για τις εξαγωγές των Ελληνικών Επιχειρήσεων στις ΗΠΑ Συνεχόμενη Υποστήριξη Αμφίδρομη Επικοινωνία Εξατομίκευση
All rights reserved by the American-Hellenic Chamber of Commerce - 2018 U.S. FDA Checklist How to Export to the USA
Τμήμα TradeUSA All rights reserved by the American-Hellenic Chamber of Commerce - 2018
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