Columbia-Montour. Council. Market. Analysis

Transcript

1 Columbia-Montour Council Market Analysis 2018

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7 Demographic and Income Profile Columbia-Montour Population Description 2010 Census Current Year Estimate 5yr Projection % Change Current - 5yr Projection Total Population 106, , , Population per Square Mile Total Households 42,343 42,156 43, Urban/Rural Population Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection Urban Population 53, , , Urban > 50,000 53, , , Urban < 50, Rural Population 52, , , Population by Race/Ethnicity Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection African American 1, , , Asian , , Caucasian 100, , , Hispanic/Latino 2, , , Native American Pacific Islander Some Other Race Two or More Races , , Target Age Youth Program Current Year 5yr Projection % Change Current - 5yr Projection Cub Scout-age 2,821 2, Boy Scout-age 1,701 1, Venturing-age 3,440 3, Target Age Youth 7,962 7, Population by Age Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection 0 to 4 5, , , to 14 11, , , to 19 8, , , to 29 14, , , to 44 18, , , to 64 30, , , , , , Median Age

8 Educational Attainment Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection No High School Diploma 8, , , High School Diploma/Equivalent 33, , , Some College 11, , , Associates Degree 4, , , Bachelor's Degree 9, , , Post Graduate Degree 5, , , Population Age ,810 72,120 74, Households by Income Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection $0 - $14,999 5, , , $15,000 - $24,999 5, , , $25,000 - $34,999 5, , , $35,000 - $49,999 7, , , $50,000 - $74,999 8, , , $75,000 - $99,999 4, , , $100,000 - $149,999 3, , , $150,000+ 1, , , Average HH Income 59,199 66,475 76, Median HH Income 44,997 50,869 60, Per Capita Income (pop) 24,206 27,221 31, Housing Units Description 2010 Count % Current Year Estimate % 5yr Projection % % Change Current - 5yr Projection Total Occupied Units 42, , , Owner Occupied/Mortgaged 17, , , Owner Occupied/No Mortgage 12, , , Renter Occupied 11, , , Vacant Units 4, , , Total Housing Units 47,112 46,964 48,

9 BOYS AGES 6 THROUGH 10 TARGET AGE 504, Columbia Montour Council Boys Ages 6 Through 10 High (Above 760) Above Average (205 to 760) Average (55 to 205) Below Average (14.75 to 55) Low (Below 14.75) 8

10 BOYS AGES 11 THROUGH 13 TARGET AGE 504, Columbia Montour Council Boys Ages 11 Through 13 High (Above 460) Above Average (127.5 to 460) Average (36 to 127.5) Below Average (10 to 36) Low (Below 10) 9

11 YOUTH AGES 14 THROUGH 16 VENTURING/EXPLORING TARGET AGE 504, Columbia Montour Council Youth Ages 14 Through 16 High (Above 940) Above Average (255 to 940) Average (70 to 255) Below Average (19 to 70) Low (Below 19) 10

12 Council Mosaic Profile Columbia-Montour, 504 MOSAIC DESCRIPTION CUB SCOUT % OF CUB SCOUT HOUSEHOLDS IN COUNCIL AREA % OF HOUSEHOLDS IN COUNCIL AREA % OF CUB SCOUTS IN SEGMENT J35 Rural Escape % 3, % 3.32% 2.5 E21 Unspoiled Splendor % 4, % 1.21% 0.9 J36 Settled and Sensible % 3, % 1.61% 1.2 I30 Stockcars and State Parks % 3, % 1.29% 1.0 J34 Aging in Place % 1, % 1.37% 1.0 Q64 Town Elders % 3, % 0.47% 0.4 O51 Digital Dependents % 1, % 0.67% 0.5 E20 No Place Like Home % 1, % 0.90% 0.7 M45 Diapers and Debit Cards % 1, % 0.60% 0.5 S68 Small Town Shallow Pockets % % 1.04% 0.8 L43 Homemade Happiness % 1, % 0.44% 0.3 M44 Red, White and Bluegrass % 1, % 0.42% 0.3 O53 Colleges and Cafes % 2, % 0.38% 0.3 I31 Blue Collar Comfort % % 0.66% 0.5 L42 Rooted Flower Power % 1, % 0.54% 0.4 N46 True Grit Americans % % 0.76% 0.6 K40 Bohemian Groove % % 0.43% 0.3 R66 Dare to Dream % % 0.58% 0.4 A01 American Royalty % % 0.00% 0.0 A02 Platinum Prosperity % % 0.00% 0.0 A03 Kids and Cabernet % % 0.00% 0.0 A04 Picture Perfect Families % % 0.00% 0.0 A05 Couples with Clout % % 0.00% 0.0 A06 Jet Set Urbanites % % 0.00% 0.0 B07 Generational Soup % % 0.00% 0.0 B08 Babies and Bliss % % 0.00% 0.0 B09 Family Fun-tastic % % 0.00% 0.0 B10 Cosmopolitan Achievers % % 0.00% 0.0 C11 Aging of Aquarius % % 0.00% 0.0 C12 Golf Carts and Gourmets % % 0.00% 0.0 C13 Silver Sophisticates % % 0.00% 0.0 C14 Boomers and Boomerangs % % 0.00% 0.0 D15 Sports Utility Families % 1, % 0.00% 0.0 D16 Settled in Suburbia % % 0.00% 0.0 D17 Cul de Sac Diversity % % 0.00% 0.0 D18 Suburban Attainment % % 0.00% 0.0 E19 Full Pockets, Empty Nests % % 0.00% 0.0 F22 Fast Track Couples % % 0.00% 0.0 INDEX 11

13 MOSAIC DESCRIPTION CUB SCOUT % OF CUB SCOUT HOUSEHOLDS IN COUNCIL AREA % OF HOUSEHOLDS IN COUNCIL AREA % OF CUB SCOUTS IN SEGMENT F23 Families Matter Most % % 0.00% 0.0 G24 Status Seeking Singles % % 0.00% 0.0 G25 Urban Edge % % 0.00% 0.0 H26 Progressive Potpourri % % 0.00% 0.0 H27 Birkenstocks and Beemers % % 0.00% 0.0 H28 Everyday Moderates % % 0.00% 0.0 H29 Destination Recreation % % 0.00% 0.0 I32 Steadfast Conventionalists % % 0.00% 0.0 I33 Balance and Harmony % % 0.00% 0.0 K37 Wired for Success % % 0.00% 0.0 K38 Gotham Blend % % 0.00% 0.0 K39 Metro Fusion % % 0.00% 0.0 L41 Booming and Consuming % % 0.00% 0.0 N47 Countrified Pragmatics % % 0.00% 0.0 N48 Rural Southern Bliss % % 0.00% 0.0 N49 Touch of Tradition % % 0.00% 0.0 O50 Full Steam Ahead % % 0.00% 0.0 O52 Urban Ambition % % 0.00% 0.0 O54 Striving Single Scene % % 0.00% 0.0 O55 Family Troopers % % 0.00% 0.0 P56 Mid-scale Medley % % 0.00% 0.0 P57 Modest Metro Means % % 0.00% 0.0 P58 Heritage Heights % % 0.00% 0.0 P59 Expanding Horizons % % 0.00% 0.0 P60 Striving Forward % % 0.00% 0.0 P61 Humble Beginnings % % 0.00% 0.0 Q62 Reaping Rewards % % 0.00% 0.0 Q63 Footloose and Family Free % % 0.00% 0.0 Q65 Senior Discounts % % 0.00% 0.0 R67 Hope for Tomorrow % % 0.00% 0.0 S69 Urban Survivors % % 0.00% 0.0 S70 Tight Money % % 0.00% 0.0 S71 Tough Times % % 0.00% 0.0 INDEX 12

14 Opportunity ZIP Codes: By Program Columbia-Montour, 504 ZIP Code Name Total Members Total Total Market Share Total Unserved Youth Cub Scout Members Cub Scout Cub Scout Market Share Cub Scout Age Unserved Youth Boy Scout Members Boy Scout Boy Scout Market Share Boy Scout Age Unserved Youth Older Youth Members Bloomsburg 225 1, % 1, % % % Berwick 148 1, % 1, % % % Danville 215 1, % 1, % % % Shickshinny % % % % Catawissa % % % % Nescopeck % % % % Benton % % % % Wapwallopen % % % % Millville % % % % Orangeville % % % % Zion Grove % % % % Stillwater % % % % Mifflinville % % % % Huntington Mills % % % % 7 Older Youth Older Youth Market Share Unserved Older Youth 13

15 Opportunity ZIP Codes: By Ethnicity Columbia-Montour, 504 ZIP Code Name African American Members African American African American Market Share African American Unserved Youth Asian Members Asian Asian Market Share Asain Unserved Youth Hispanic/ Latino Members Hispanic/ Latino Bloomsburg % % % % Berwick % % % % Danville % % % % Shickshinny % % % % Catawissa % % % % Nescopeck % % % % Benton % % % % Wapwallopen % % % % Millville % % % % Orangeville % % % % Zion Grove % % % % Stillwater % % % % Mifflinville % % % % Huntington Mills Hispanic/ Latino Market Share Hispanic/ Latino Unserved Youth Other Ethnicity Members % % % % 0 Other Ethnicity Other Ethnicity Market Share Other Ethnicity Unserved Youth 14

16 ZIP CODE ZIP NAME AFRICAN AMERICAN AFRICAN AMERICAN AFRICAN AMERICAN ASIAN ASIAN ASIAN Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 15

17 ZIP CODE ZIP NAME CAUCASIAN CAUCASIAN CAUCASIAN HISPANIC/ LATINO HISPANIC/ LATINO HISPANIC/ LATINO OTHER ETHNICITY OTHER ETHNICITY OTHER ETHNICITY Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 1 - NO ETHNICITY LISTED 16

18 ZIP CODE ZIP NAME AFRICAN AMERICAN AFRICAN AMERICAN AFRICAN AMERICAN ASIAN ASIAN ASIAN Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 17

19 ZIP CODE ZIP NAME CAUCASIAN CAUCASIAN CAUCASIAN HISPANIC/ LATINO HISPANIC/ LATINO HISPANIC/ LATINO OTHER ETHNICITY OTHER ETHNICITY OTHER ETHNICITY Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 0 - NO ETHNICITY LISTED 18

20 ZIP CODE ZIP NAME OLDER YOUTH OLDER YOUTH OLDER YOUTH OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH AFRICAN AMERICAN OLDER YOUTH ASIAN OLDER YOUTH ASIAN OLDER YOUTH ASIAN Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 19

21 ZIP CODE ZIP NAME OLDER YOUTH CAUCASIAN OLDER YOUTH CAUCASIAN OLDER YOUTH CAUCASIAN OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH HISPANIC/ LATINO OLDER YOUTH OTHER ETHNICITY OLDER YOUTH OTHER ETHNICITY OLDER YOUTH OTHER ETHNICITY Benton % % % Bloomsburg % % % Catawissa % % % Danville % % % Millville % % % Orangeville % % % Stillwater % % % Zion Grove % % % Berwick % % % Huntington Mills % % % Mifflinville % % % Nescopeck % % % Shickshinny % % % Wapwallopen % % % 0 OLDER YOUTH - NO ETHNICITY LISTED 20

22 Top Five Mosaic Segments per ZIP Code (some ZIP codes have fewer than five segments) Columbia-Montour, 504 ZIP CODE MOSAIC SEGMENT NUMBER OF HOUSEHOLDS PERCENT OF HOUSEHOLDS J35 Rural Escape % L43 Homemade Happiness % E21 Unspoiled Splendor % Q64 Town Elders % M44 Red, White and Bluegrass % O53 Colleges and Cafes 2, % E21 Unspoiled Splendor % I30 Stockcars and State Parks % Q64 Town Elders % J34 Aging in Place % I30 Stockcars and State Parks % E21 Unspoiled Splendor % J35 Rural Escape % J36 Settled and Sensible % Q64 Town Elders % E21 Unspoiled Splendor % I30 Stockcars and State Parks % Q64 Town Elders % J34 Aging in Place % J35 Rural Escape % J35 Rural Escape % I30 Stockcars and State Parks % E21 Unspoiled Splendor % Q64 Town Elders % M44 Red, White and Bluegrass % E21 Unspoiled Splendor % I30 Stockcars and State Parks % J35 Rural Escape % Q64 Town Elders % L43 Homemade Happiness % J35 Rural Escape % E21 Unspoiled Splendor % I30 Stockcars and State Parks % L43 Homemade Happiness % M44 Red, White and Bluegrass % Q64 Town Elders % L43 Homemade Happiness % J36 Settled and Sensible % E21 Unspoiled Splendor % J35 Rural Escape % J36 Settled and Sensible 1, % M45 Diapers and Debit Cards % 21

23 ZIP CODE MOSAIC SEGMENT NUMBER OF HOUSEHOLDS PERCENT OF HOUSEHOLDS Q64 Town Elders % S68 Small Town Shallow Pockets % I31 Blue Collar Comfort % J35 Rural Escape % L43 Homemade Happiness % M44 Red, White and Bluegrass % I30 Stockcars and State Parks % Q64 Town Elders % E21 Unspoiled Splendor % J34 Aging in Place % Q64 Town Elders % O51 Digital Dependents % E20 No Place Like Home % E21 Unspoiled Splendor % I30 Stockcars and State Parks % J36 Settled and Sensible % Q64 Town Elders % J35 Rural Escape % J35 Rural Escape % E21 Unspoiled Splendor % M44 Red, White and Bluegrass % J36 Settled and Sensible % I30 Stockcars and State Parks % I30 Stockcars and State Parks % E21 Unspoiled Splendor % J35 Rural Escape % M44 Red, White and Bluegrass % Q64 Town Elders % 22

24 Projected Changes to 2019 from New Programs Columbia-Montour, 504 Current Cub Scout Current Boy Scout 2,821 1,701 Program Segment Additional Percent Increase in Program Lions 1, % Female Cub Scouts 2, % Female Youth (Boy Scouts) 1, % 23