; Klas Eric Soderquist! #$%&'& (knowledge transfer)! # $ () % $& 295 72 marketing 65 ' ( ( ) *: + % % Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 1
(knowledge transfer) (Newell et al 2002) (Ingram 2000) - (Hansen 2002) (Inkpen and Tsang 2005) (Argote et al 2003) (Tsai 2001) & (Cohen and Levinthal 1990; Kogut and Zander 1992) - (Smith et al 2005) (knowledge transfer mechanism)! $ / $ # : (1) (perceived knowledge usefulness) (2) ; / marketing 0 ' ( ( - 194 100 $ ICAP 1 112 65 & (! / 2 (Nelson and Winter 1982; Argote and Ingram 2000) / (knowledge management) - Levin Cross (2004) $ (receipt of useful knowledge) ( ) Reagans McEvily (2003) (ease of knowledge transfer) - - Szulanski (2004) Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 2
$ $ (degree of knowledge accuracy) Schultz (2001) (knowledge relevance) & $ : 1 / 2 / $ 3 / 4 / ( $ / ) 2 $ $ $ ) (! / (context) - evolutionary economics (Nelson and Winter 1982) knowledge based view (Spender 1996; Kogut and Zander 1992) $ Davenport Prusak (1998) De Long Fahey (2000) (Ashkanasy et al 2000; Smith et al 2005) : * 1 0 2 + 3 $ $ $$ Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 3
marketing 0-1 * (! * 1 0 + 3 1: / $ 3 2: / 3 3: / -!! #$ % %! % (!) $ ( %!) & $ ' % $ %# % Cook & Wall (1980 p39) #%' $! $ $ % : # - ( ) ( % % ) 2 + 3 3 4: - 3 5: /! - % % ( % #! % $ & %#! % %# # ) $ $ 1 3 1 + % Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 4
% % Levin Cross (2001) Hansen (1999) Szulanski (1996) - : 3 6: ( $ 4 3 marketing (Smith et al 2005) 1 which was normalized / : 3 7: ( / 295 72 marketing 65 0 5 (items) 6 $ (1 = 7 = ) & 0 0 10 * 0 $ % $ 4 3 (OLS regression) + : 2 1 $ (4 3) $ ( %) 2 2 $ (* 1 0 2 + 3) $ ( %) Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 5
2 3 $ (* 1 0 2 + 3) $ (4 3) 2 4 $ $ $ (2 2; 3 1-5) 2 / 3 4 0 5 3 6 ( $ 0 $ $ (* 1 0 2 + 3) 1 $ $ 3 $ ( ) $ ( ) 0 $ $ $ $ ( ) 2 3 $ 2 4 $ ( ) $ ( ) $ 1 $ *** 1 % 2 : (1) (2) ; # / 1 Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 6
/ ( $$ $ & 1 1 / 7 % $ 1 $ 0 ( ) 0 $ % ' % Academy of Management Annual Meeting 2006 Atlanta & 11-16 $ 2006 & * * + %# ) Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 7
012# Argote L Ingram P (2000) Knowledge Transfer: a basis for competitive advantage in firms Organizational Behavior and Human Decision Processes Vol 82 No1 pp 150-169 Argote L McEvily B Reagans R (2003) Managing Knowledge in Organizations: An Integrative Framework and Review of Emerging Themes Management Science Vol 49 No4 pp 571-582 Ashkanasy NM Wilderom CPM and Peterson MF (2000) Introduction in shkanasy NM Wilderom CPM and Peterson MF (eds) Handbook of organizational culture and climate pp 1-18 Thousand Oaks CA: Sage Cohen W M & Levinthal D A (1990) Absorptive capacity: An new perspective on learning and innovation Administrative Science Quarterly 35 pp 128-152 Davenport T H & Prusak L (1998) Working knowledge Boston MA: Harvard Business School Press De Long DW & Fahey L (2000) Diagnosing cultural barriers to knowledge management Academy of Management Executive Vol 14 No4 pp 113-127 Hansen MT (1999) The Search-Transfer Problem: The Role of Weak ties in Sharing Knowledge across Organization Subunits Administrative Science Quarterly Vol 44 p 82-111 Hansen MT (2002) Knowledge networks: Explaining effective knowledge sharing in multiunit companies Organization Science Vol 13 No3 pp 232-248 Ingram & Roberts (2000) Friendships among Competitors in the Sydney Hotel Industry American Journal of Sociology Vol 106 No 2 pp 387-423 Inkpen AC and Tsang EWK (2005) Social Capital Networks and Knowledge Transfer Academy of Management Review Vol 30 no 1 pp146-165 Kogut B & Zander U (1992) Knowledge of the firm combinative capabilities and the replication of technology Organization Science Vol 3 pp383-397 Levin DZ and Cross R (2004) The Strength of Weak Ties you can trust: the mediating role of trust in effective knowledge transfer Management Science Vol 50 No 11 pp 1477-1490 Nelson and Winter (1982) An Evolutionary theory of economic change The Belknap press of Harvard university press Cambridge MA Newell S Robertshon M Scarborough H & Swan J (2002) Managing Knowledge Work Palgrave New York Reagans R and McEvily B (2003) Network Structure and Knowledge Transfer: The effects of cohesion and range Administrative Science Quarterly Vol 48 pp 240-267 Schultz M (2001) The uncertain relevance of newness: organization learning and knowledge flows Academy of Management Journal Vol 44 No 4 pp 661-681 Szulanski G Cappetta R Jensen R (2004) When and how trustworthiness matters: knowledge transfer and the moderating effect of causal ambiguity Organization Science Vol 15 No 5 pp 600-613 Szulanski G (1996) Exploring internal stickiness: Impediments to the transfer of best practice within the firm Strategic Management Journal Vol 17 27-43 Tsai W (2001) Knowledge Transfer in intra-organizational networks: Effects of network position and absorptive capacity on business unit innovation and performance Academy of Management Journal Vol 44 No 5 996-1004 Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 8
Ελληνική Βιομηχανία: προς την οικονομία της γνώσης ΤΕΕ Αθήνα 3-5 Ιουλίου 2006 Αθήνα 9