STANLEYBLACK&DECKER ΜΑΡΙΕΛΛΑ ΣΟΜΑ

Transcript

1 STANLEYBLACK&DECKER ΜΑΡΙΕΛΛΑ ΣΟΜΑ

2 Μarielle Thomas (47) Country (General) Director East Med - Greece, Cyprus & Israel at Stanley Black & Decker, Inc. Country Mgr Greece, Cyprus and Balkans (Romania/Bulgaria) at Black & Decker EUROPEAN SG&A COST REDUCTION FINANCE MGR (6σ) Finance & Operations Mgr at Black & Decker (10 years) Project Manager ERP Solutions at Oracle Corporation (3 years) Project Mgr for ERP Implementation OLYMPIC AIRWAYS Management Reporting Mgr at British Petroleum (6 years) Education Cornell University - S.C. Johnson Graduate School of Management Diploma, Change Leadership - Executive Mgt, London School of Economics and Political Science MSc, Economics / European Studies, American College of Greece BA, Economics,

3 Two great companies merge 1843: SWK Founded 1857: 1 st Wood Level 1869: 1 st Bailey Plane 1936: 1 st Utility Knife 1965: 1 st Locking Tape 1 st Coil Nailer - Bostitch 1999: FatMax Launch 1910: BDK Founded 1916: 1 st Portable Power Tool 1946: 1 st Home Utility Drill 1961: 1 st Cordless Drill 1992: DeWalt Premium Platform

4 The Company Yesterday Today $8.5B $3.7B Security $1.5B CDIY $1.3B Industrial $.9B Security $2.4B CDIY $4.7B Fast. & Assem. $.5B HHI $.8B WWPTA $3.4B Industrial $1.4B $4.8B

5 Construction & DIY Industrial Security The range

6 Λιγη Ιστορια...

7 Background 1910 Two young entrepreneurs, S. Duncan Black and Alonzo G. Decker, founded a small machine shop in Baltimore, Maryland. They called it The Black & Decker Manufacturing Company. Their shop has grown beyond anything they could have imagined Today, 100 years later, Black & Decker is a global marketer and manufacturer of quality products used in and around the home and for commercial applications. With products marketed in over 100 countries and approximately half of its revenues from outside the United States, Black & Decker 's product lines hold leading market share positions in their industries.

8 The world's first portable 1/2" electric drill with pistol grip, trigger switch and universal motor was developed and marketed A major market breakthrough was achieved when Black & Decker introduced the world's first portable electric drill for consumers.

9 Black & Decker began to move outdoors with the first electric lawn edgers and hedge trimmers for consumers Black & Decker introduced the world's first cordless electric drill, powered by nickel-cadmium cell

10 Black & Decker developed a unique power head for the Apollo Lunar Surface Drill to remove core samples from the moon The original single height Workmate was introduced.

11 Launch of the original Multi Sander The Dustbuster hand-held cordless vacuum cleaner was marketed, creating an entirely new category of household appliances.

12 The cordless Quattro Multi-Tool was launched. It was awarded Millennium Product Status by the Design Council in The Black & Decker Mouse Sander was launched. Awarded the IDSA Design Excellence Award in The Scorpion Handsaw/Jigsaw continued the expansion of multi functional products.

13 Launch of the AutoSelect Technology on cordless drills Launch of our innovative Pivot Dustbuster hand vac. The product was awarded the Plus X award for design and ergonomics.

14 Launch of the Black & Decker Flexi Vac, the only cordless hand vac with an integrated hose that reaches like no other. Small size & Big Flexibility Launch of the AutoSelect Multisander.

15 Launch of the Black & Decker orbit the only hand-vac That fits the palm of your hands Launch of Steam Mop that kills 99.9% of bacteria using only tap water Launch of Speedy Roller, the easiest way to paint!

16 DEWALT

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18 Fun Facts Stanley produces annually over km of tapes Enough to measure the Paris Metro 712 times! Barcelona Trip - New York x 25 times!

19 The Range

20 GOOD BETTER BEST Range Architecture Cutters 25mm 18mm , mm 18, ,46 9mm , , , , , , , , , ,76 Retail price excl. TAX

21 Tradesman Power Tool Packaging

22 CHANGE MANAGEMENT Η ΓΙΑΥΔΙΡΙΗ ΣΩΝ ΑΛΛΑΓΩΝ

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24 9 διεςθςνηερ 5 γεωγπαθικερ πεπιοσερ 3 rebranding 4 νεα brands 4 νεα ζςζηημαηα 78% αλλαγη πποζωπικος 65% αλλαγη πελαηολογιος 80% αλλαγη ππομηθεςηων 1 μεηακομιζη 1 αλλαγη ηοπικηρ αποθηκηρ 4 αλλαγερ αποθηκων ζηο Δξωηεπικο 1 εξαγοπα (BDK αγοπαζε) 1 εξαγοπα (η BDK αγοπαζηηκε) 15 σπονια...

25 ΔΞΩΣΔΡΙΚΑ ΔΩΣΔΡΙΚΑ ΠΑΓΚΟΜΙΑ

26 ΠΔΛΑΣΔ ΚΑΣΑΝΑΛΩΣΔ ΕΞΩΣΕΡΙΚΑ ΑΓΟΡΑ ΑΝΣΑΓΩΝΙΜΟ

27 ΟΡΓΑΝΩΗ BU SHARED SERVICES ΣΔΥΝΟΛΟΓΙΑ ΕΩΣΕΡΙΚΑ ΕΞΑΓΟΡΕ ΠΡΟΣΔΡΑΙΟΣΗΣΔ

28 ΠΔΛΑΣΔ BU ΠΑΓΚΟΜΙΑ REGIONAL ΑΝΣΑΓΩΝΙΜΟ

29 15 σπονια...

30 Change before you have to. Jack Welch

31 15 σπονια...

32 15 σπονια...

33 Η ΑΛΛΑΓΗ KATA ΤΠΔΡ

34 ΒΗΜΑ 1... ΣΙ ΑΛΛΑΓΗ ΘΑ ΚΑΝΟΤΜΔ ΣΙ ΡΟΛΟ ΘΑ ΠΑΙΞΩ ΔΓΩ ΠΟΙΟΙ ΘΑ ΔΠΙΡΡΔΑΣΟΤΝ ΚΑΙ ΠΩ ΠΟΙΟΙ ΔΙΝΑΙ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΠΟΙΟ ΔΙΝΑΙ Ο ΩΣΟ ΥΡΟΝΟ You have to lead people gently toward what they already know is right. Phil Crosby

35 ΒΗΜΑ 2... ΔΠΙΚΟΙΝΩΝΙΑ ΑΛΛΑΓΗ ΓΗΜΙΟΤΡΓΙΑ ΑΛΛΗΛΔΓΤΗ ΥΡΟΝΟΓΙΑΓΡΑΜΜΑ ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ ΔΝΑΡΞΗ ΑΛΛΑΓΩΝ Standing in the middle of the road is very dangerous; you get knocked down by the traffic from both sides. Margaret Thatcher

36 ΒΗΜΑ 3... ΤΛΟΠΟΙΗΗ ΓΙΑΥΔΙΡΙΗ ΑΜΦΙΒΗΣΗΔΩΝ ΑΝΑΘΔΩΡΗΗ ΥΡΟΝΩΝ ΑΝΑΛΟΓΑ ΜΔ ΣΙ ΤΝΘΗΚΔ ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ ΣΑΓΙΑΚΗ ΑΝΑΓΙΟΡΓΑΝΩΗ Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Steve Jobs

37 ΒΗΜΑ 4... ΔΠΙΚΟΙΝΩΝΙΑ ΑΠΟΣΔΛΔΜΑΣΩΝ ΣΗ ΑΛΛΑΓΗ ΥΡΟΝΟ ΑΦΟΜΟΙΩΗ ΑΛΛΑΓΩΝ ΝΔΟ ΜΟΝΣΔΛΟ ΝΔΑ ΟΡΓΑΝΩΗ ΑΛΛΗΛΔΓΤΗ ΚΑΙ ΔΤΣΤΥΙΑ ΜΔΥΡΙ ΣΗΝ ΔΠΟΜΔΝΗ ΑΛΛΑΓΗ

38 To improve is to change; to be perfect is to change often. Winston Churchill