ΕΛΛΗΝΙΚΗ ΔΗΜΟΚΡΑΤΙΑ Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα Αγγλική Τουριστική Ορολογία Ενότητα 2: Exercises Κουτσογιάννη Ευαγγελία Τμήμα Διοίκηση Επιχειρήσεων
Άδειες Χρήσης Το παρόν εκπαιδευτικό υλικό υπόκειται σε άδειες χρήσης Creative Commons. Για εκπαιδευτικό υλικό, όπως εικόνες, που υπόκειται σε άλλου τύπου άδειας χρήσης, η άδεια χρήσης αναφέρεται ρητώς. 2
Χρηματοδότηση Το παρόν εκπαιδευτικό υλικό έχει αναπτυχθεί στα πλαίσια του εκπαιδευτικού έργου του διδάσκοντα. Το έργο «Ανοικτά Ακαδημαϊκά Μαθήματα στο Ανώτατο Εκπαιδευτικό Ίδρυμα Πειραιά Τεχνολογικού Τομέα» έχει χρηματοδοτήσει μόνο τη αναδιαμόρφωση του εκπαιδευτικού υλικού. Το έργο υλοποιείται στο πλαίσιο του Επιχειρησιακού Προγράμματος «Εκπαίδευση και Δια Βίου Μάθηση» και συγχρηματοδοτείται από την Ευρωπαϊκή Ένωση (Ευρωπαϊκό Κοινωνικό Ταμείο) και από εθνικούς πόρους. 3
Σκοποί Ενότητας In this section you will learn key terms and expressions related to theoretical aspects of tourism, more specifically The role of motivation studies in explaining why people go on holiday; The different motives used to develop classifications of tourists. 4
Περιεχόμενα Ενότητας Exercise 1-3 5
Tourism consumer behaviour 1 6
Exercise 1 Comprehension Complete each sentence (1-5) with one of the endings (a-e). 1. Demand for tourism is 2. Individual differences in attitudes, images and motivation 3. A grasp of consumer decision processes is essential 4. The types and phychographics of tourists 5. The concept of motivation Key: 1-b 2-c 3-d 4-a 5-e a. are linked to specific forms of tourism and tourist needs. b. normally defined in terms of the number of tourists. c. have an important influence on travel decisions. d. for tourism managers to predict demand for tourism. e. is a major determinant of tourist behaviour. 7
Exercise 2 (1) Comprehension Match the descriptions below with the tourist types as identified by Cohen: the organised mass tourist, the individual mass tourist, the explorer, the drifter 1. A guided tour in an air-conditioned bus traveling through the countryside is a typical example of this type of tourist. Organised mass tourist 2. They tend to make their trips wholly on their own, live with the local people and often take odd-jobs to keep themselves going. Drifter 8
Exercise 2 (2) 3. The trip was organised by thr tourism industry but this type of tourist has a certain amount of control over their time and itinerary, and is not bound to a group.individual mass tourist 4. The itinerary is decided in advance, and all the attractions and stopping points are well fixed and guided. Tourists have almost no decisions on their trip. Organised mass tourist 5. The trip is organised independently; they try to go somewhere unusual, but still retain some of the basic routines and comforts of their native way of life. explorer 9
Exercise 3 (1) Vocabulary Click on the appropriate word or phrase to complete the sentences. A tourist typology reflects types of tourists according to such criteria as,, interests and styles. a. motivators b. motives c. motivation 10
Exercise 3 (2) Vocabulary Click on the appropriate word or phrase to complete the sentences. Although an individual may be motivated to travel, the ability to do so depends on a number of factors as the standard of living. These factors are called of demand and stimulate the growth of tourism. a. effectors b. energisers c. determinants 11
Exercise 3 (3) Vocabulary Click on the appropriate word or phrase to complete the sentences. The forces of motivation that lead a tourist to decide to visit an attraction or to go on a holiday are called of demand. a. effectors b. energisers c. determinants 12
Exercise 3 (4) Vocabulary Click on the appropriate word or phrase to complete the sentences. The interaction of personality such as attitude, perceptions and motivation allow different types of tourist role to be identified. a. traits b. habits c. attributes 13
Exercise 3 (5) Vocabulary Click on the appropriate word or phrase to complete the sentences. Although Cohen s typology cannot be to all tourists at all times, it does afford a way of organising and understanding tourist activity. a. adopted b. applied c. classified 14
Exercise 3 (6) Vocabulary Click on the appropriate word or phrase to complete the sentences. Cohen found that the impacts of institutionalised tourism (dealt with routinely by the tourism industry) were standardisation of destinations, festivals and the development of. a. facilities b. authenticity c. novelty 15
Exercise 3 (7) Vocabulary Click on the appropriate word or phrase to complete the sentences. Cohen also identified the impact of on-institutionalised forms of tourism upon the destination which he found that as a spearhead for mass tourism as well as having a demonstration effect on the lower socio-economic groups of the host community. a. affects b. penetrates c. acts 16
Exercise 3 (8) Vocabulary Click on the appropriate word or phrase to complete the sentences. Tourism marketing will become more if it develops a full understanding of what influences the tourist s consumer behaviour. a. effective b. reliable c. penetrating 17
Exercise 3 (9) Vocabulary Click on the appropriate word or phrase to complete the sentences. Level of educational attainment is an important determinant of, as education broadens horizons and stimulates the desire to travel. a. holiday entitlement b. travel propensity c. mobility 18
Exercise 3 (10) Vocabulary Click on the appropriate word or phrase to complete the sentences. There is no doubt that managing tourism demand is one of the challenges for tourism in the twenty- first century, as the volume of tourists grows and the remotest corners of the world are visited. a. bulk b. volume c. mass 19
Τέλος Ενότητας