Ψηφιακή ανάπτυξη Course Unit #1 : Κατανοώντας τις βασικές σύγχρονες ψηφιακές αρχές Thematic Unit #1 : Τεχνολογίες Web και CMS Learning Objective : SEO και Analytics Fabio Calefato Department of Computer Science, University of Bari
Σκοπός Κατανόηση των βασικών στοιχείων του web και της αρχιτεκτονικής του Κατανόηση των βασικών εννοιών του Content Management Systems Κατανόηση του τρόπου αύξησης των επισκεπτών σε ένα website 3
Περιεχόμενα Βασικά συστατικά του Web LAMP Architecture Βασικές έννοιες του CMS WordPress εγκατάσταση και επέκταση SEO e Analytics 4
SEO and Analytics
SEO Search Engine Optimization Google Σημαντικό περιεχόμενο Link (PageRank) Δημοτικότητα και φήμη (g+) 6
SERP Αποτελέσματα μηχανών αναζήτησης (Search Engine Results Page) Βαθμονόμηση σε μηχανές αναζήτησης Page authority Link popularity Keywords Exact match domains 7
WordPress SEO Wordpress SEO by Yoast (plugin) Sitemap Breadcrumbs Meta and description... 8
Google Analytics 9
Public Στατιστικά Δημογραφικά, device used Behavior Ταχύτητα (site speed), search terms Παρακολούθηση (Real time monitoring) 10
Google AdSense Διαφημίσεις βασισμένες στο περιεχόμενο του website (Advertisements based on YOUR website content) Διαφημιστικό banner από άλλα websites Μπορεί να αποτελέσει πηγή εισοδήματος (You can EARN from this service) Επισκέψεις και clicks 11
Google AdWords Μπορείς να διαφημίσεις το δικτυακό σου τόπο στο Google SERP σε sites που χρησιμοποιούν AdSense Επί πληρωμή 12
Τέλος ενότητας
Funding This educational material is developed within the project "Open-up Entrepreneurship, OpEn", under the contract 2015-1-EL01-KA202-014168. The OpEn project is funded by the Erasmus+ programme of the European Union. The European Commission support for the production of this material does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsi ble for any use which may be made of the information contained therein. 14
Notes
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