SOCIAL BUSINESS MODEL CANVAS 8 24 2017
50 25 10 Marketing Supply Chain Management Human Resources Information Management 07/03/2017 Page 2
07/03/2017 Page 3
counseling mentoring ( consulting) 07/03/2017 Page 4
& / Ogilvy One BBDO Athens ALGIDA Certified Mastercoach Senior Interim Manager 07/03/2017 Page 5
wwwkemelgr 07/03/2017 Page 6
BMC 1 Marketing Marketing 2 3o Workshop Pastelli bars 07/03/2017 Page 7
1 1 vs M vs 07/03/2017 Page 8
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( Fund Raising ) ( )
( 4019/2011)
: :
E 14 67% 29% 59% 18% 13
Έ Έ 3908/2011 14
2 Marketing / / ( ) Ό marketing marketing startups 15
Business Model Canvas Startup startup Business Model 16
Why 9 out of 10 startups fail (according to their founders) 17
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4 Marketing Mix Business Model Canvas «Motors!!! Henry Ford 1925 Ford Model T ebay Best car buying apps 19
Marketing ( All Star 2 ) ) φ 1917 Converse ( ( ) ό (No skid ) Δ φο Α ώ ο ω ό Hashtag 20
4 Marketing Mix Business Model Canvas Marketing Mentoring 21
4 Marketing Mix Business Model Canvas Marketing Marketing Mix 22
4 Marketing Mix Business Model Canvas Marketing Marketing Mix T 80 4 Product Life Cycle Marketing Marketing Direct Marketing Database Marketing Customer Life CRM (Customer Relationship Marketing) Cycle Product Life Cycle Internet 90 Interactive Marketing Web Marketing Social Media Mobile Marketing 23
4 Marketing Mix Business Model Canvas Product Life Cycle Πηγή: mktngmanagementblogspotcom 1960 24
4 Marketing Mix Business Model Canvas The Customer Life Cycle Κύ ος Ζωής το Κ Κ Γ ε άτη φ Κ Κ Κ Πηγή: OgilvyOne 25
4 Marketing Mix Business Model Canvas : H (Sales = Performance + Emotional value) / Price (Education) (Engagement) 26
4 Marketing Mix Business Model Canvas (product) / (Solution) 27
4 Marketing Mix Business Model Canvas (place) (Access) 28
4 Marketing Mix Business Model Canvas (price) (Value) / 29
4 Marketing Mix Business Model Canvas (price) (Value) 30
4 Marketing Mix Business Model Canvas (promotion) ( ngagement) (Education) /PR/ 31
2 2 Marketing
4 Marketing Mix Business Model Canvas : (Paid): TV spots PPC Ads Posters (Owned): Web Page Blogs Apps Facebook page (Earned): Re-tweets Facebook word-of-mouth 33
Marketing A K Z Customer Journey/Life Cycle Mapping Touch Points Before Purchase Awareness Evaluation Purchase Purchase T After Purchase Usage Loyalty Website E-Shop Face to Face In-Store Call Center Facebook Reviews Web Forums Email Post Print/TV 34
3 3 Business Model Canvas
Business Model Canvas Έ Alexander Osterwalder 36
Business Model Canvas BMC Business Model Canvas «1 2 3 4» 4 Value Proposition Customer Segments Customer Relationships Channels 4 (Product Place Price Promotion) SAVE 4 ( ) 37
Business Model Canvas MVP (Minimum Viable Product) MVP (product/market fit) explainer video concept board landing page Two-wheeled self-balancing battery-powered Segway was invented by Dean Kamen 38
Business Model Canvas MVP Έ concept ( startup Pollfish online ) 39
Business Model Canvas «Business Model Canvas» MVP (Minimum Viable Product) 40
Business Model Canvas Business Model Canvas : Alexander Osterwalder & Yves Pigneur 41
4 BMC
2 43
Business Model Canvas 9 Key Partners Key Activities Key Resources Cost Structure Value Proposition Customer Relationship Customer Segments Channels Revenue Streams 44
: / 45
Social Business Model Canvas 9 Key Partners Key Activities Key Resources Cost Structure Value Proposition Customer Relationship Customer Segments Channels Revenue Streams 46
Business Model Canvas / / 1 - Positionings - Business Model Canvas / 3 // - / / / - / 2 / 2C- -Έ / MVP Up/Cross Selling CRM /e-crm Customer Journey touch points Pre-Testing etrics K Έ office - - Outsourcing Logistics Back / - 5 - / - - / 4 / - SWOTΌ 2 - - BEP 47 -
Startup 5 startup 1 2 IDEATION CONCEPTING Ό «3 4 SCREENLEARNADJUST LAUNCH 5 SCALE UP Έ» MVP (Product/ Market Fit) concept Prototype testing (Model/ Market Fit) Pivoting IP Share holder agreements Partnerships 48
wwwsocialcooperativesgr ( 2014 )
Workshop PASTELI BARS BMC
Business Model Canvas PASTELI BARS Key Partners Key Activities Value Proposition 8 6 2 Cost Structure 9 Customer Relationship 3 Key Resources Channels 7 4 Customer Segments 1 Revenue Streams 5 51
Business Model Canvas «:» (triple bottom line) 52
(Sesami Bars) ( ( ) 53
«( Brand Pasteli Bars» ) Έ Health Bars 54
: : : 55
Pasteli Bars Business Model Canvas Key Partners Key Activities Value Proposition Customer Relationship Customer Segments Channels Key Resources Cost Structure : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams 56
Pasteli Bars Business Model Canvas Key Partners Key Activities Value Proposition Customer 2C Relationship «Θ» Key Resources Cost Structure B2B Η φ φ Κ φ / Customer Segments Channels : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams 57
Pasteli Bars Business Model Canvas Key Partners Key Activities Value Proposition Customer 2C Relationship «Θ» Key Resources Cost Structure B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams 58
Pasteli Bars Business Model Canvas Key Partners Key Activities Value Proposition Customer 2C Relationship «Θ» Key Resources Cost Structure B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams 59
Pasteli Bars Business Model Canvas Key Partners Key Activities Value Proposition Customer 2C Relationship «Θ» Key Resources Cost Structure B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams : / Wholesalers Distributors E-Shops Χ 5% 30% 65% 60
Pasteli Bars Business Model Canvas Key Partners Key Activities Έ taste tests sampling Supply chain logistics Marketing on/off line Networking φ φ Κ Key Resources Cost Structure Value Proposition Customer 2C Relationship «Θ» B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams : / Wholesalers Distributors E-Shops Χ 5% 30% 65% 61
Pasteli Bars Business Model Canvas Key Partners Key Activities Έ taste tests sampling Supply chain logistics Marketing on/off line Networking φ φ Κ Key Resources Χ Web Marketing Κ DNA culture Κ Cost Structure Value Proposition Customer 2C Relationship «Θ» B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams : / Wholesalers Distributors E-Shops Χ 5% 30% 65% 62
Pasteli Bars Business Model Canvas Key Partners Key Activities Έ taste tests sampling ( ) Supply chain logistics / Deli Marketing on/off line shops Networking Χ φ φ / /Κ Κ Web marketing Design packaging specialists Key Resources / Χ Web Sesami Street Marketing Φ & Κ DNA culture Κ Cost Structure Value Proposition Customer 2C Relationship «Θ» B2B Η φ φ Κ φ / Kids Fun & Learning Clubs Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Revenue Streams : / Wholesalers Distributors E-Shops Χ 5% 30% 65% 63
Pasteli Bars Business Model Canvas Key Partners Key Activities Έ taste tests sampling ( ) Supply chain logistics / Deli Marketing on/off line shops Networking Χ φ φ / /Κ Κ Web marketing Design packaging specialists Key Resources / Χ Web Sesami Street Marketing Φ & Κ DNA culture Κ Cost Structure Κ costs Logistics Outsourcing φ E-CRM Έ Recycling Χ Value Proposition Customer 2C Relationship «Θ» B2B Η φ φ Κ φ / Kids Fun & Learning ClubsΚ Channels Website φ /tastings Γ Gourmet Blogs Forums Social Media B2B Events Food Exhibitions Customer Segments : 14 25 Φ Performance oriented Γ 2 / Delicatessen / Ωφ (beneficiaries) Revenue Streams : / Wholesalers Distributors E-Shops Χ 5% 30% 65% 64
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