ΘΕΜΑ: Διεθνής Πολυκλαδική (Ψυχαγωγική / Καταναλωτική) Έκθεση Ν. Αφρικής RAND SHOW 2014 (Γιοχάνεσμπουργκ, Απριλίου 2014).

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1 ΥΠΟΥΡΓΕΙΟ ΕΞΩΤΕΡΙΚΩΝ ΠΡΕΣΒΕΙΑ ΤΗΣ ΕΛΛΑΔΟΣ ΠΡΕΤΟΡΙΑ ΓΡΑΦΕΙΟ ΟΙΚΟΝΟΜΙΚΩΝ & ΕΜΠΟΡΙΚΩΝ ΥΠΟΘΕΣΕΩΝ ΓΙΟΧΑΝΕΣΜΠΟΥΡΓΚ Τηλ.: (+2711) / ecocom-johannesburg@mfa.gr FAX: (+2711) ΑΔΙΑΒΑΘΜΗΤΟ ΚΑΝΟΝΙΚΟ Γιοχάνεσμπουργκ 5 Φεβρουαρίου 2014 Α.Π. Φ / 41 ΠΡΟΣ : ΕΛΛΗΝΙΚΟ ΟΡΓΑΝΙΣΜΟ ΕΞΩΤΕΡΙΚΟΥ ΕΜΠΟΡΙΟΥ (ΟΠΕ) ΚΟΙΝ.: ΩΣ ΕΙΣ ΠΙΝΑΚΑ ΚΟΙΝΟΠΟΙΗΣΕΩΝ Ε.Δ.: ΠΡΕΣΒΕΙΑ ΠΡΕΤΟΡΙΑ ΘΕΜΑ: Διεθνής Πολυκλαδική (Ψυχαγωγική / Καταναλωτική) Έκθεση Ν. Αφρικής RAND SHOW 2014 (Γιοχάνεσμπουργκ, Απριλίου 2014). Σας γνωρίζεται η διοργάνωση της εν θέματι ετήσιας διεθνούς πολυκλαδικής έκθεσης Rand Show 2014, κατά το ανωτέρω αναφερθέν χρονικό διάστημα, η οποία φέρει παράδοση 120 ετών ως μεγαλύτερης πολυκλαδικής έκθεσης συνδυασμού διοργάνωσης ψυχαγωγικών εκδηλώσεων και προβολής καταναλωτικών υπηρεσιών και προϊόντων (shopping & entertainment). Καθόσον δε απευθύνεται κατεξοχήν στο καταναλωτικό κοινό της χώρας (consumer show), με ενδεκαήμερη διάρκεια κατά την τοπική εορταστική περίοδο του Πάσχα, προσφέρεται όλως ιδιαιτέρως για προβολή εταιρικής ταυτότητας στην εγχώρια αγορά και άμεσες λιανικές πωλήσεις προϊόντων / υπηρεσιών στις αναφερόμενες κατηγορίες: τουρισμός, τρόφιμα (μόνο συσκευασμένα / ελαφρά, γκουρμέ, παραδοσιακά κλπ.) και ποτά (μόνο εμφιαλωμένα, κρασιά παραδοσιακά κλπ.), λαϊκή τέχνη, οικιακά / διακοσμητικά κλωστοϋφαντουργικά, εσωτερική διακόσμηση, φωτισμός, οικιακά / κουζινικά είδη, υαλικά και κεραμικά, ρουχισμός και αξεσουάρ, υφάσματα, είδη δώρου / διακοσμητικά / σουβενίρ, είδη καλλωπισμού και προϊόντα / υπηρεσίες υγείας / ευ ζην. Κατά την εν λόγω διοργάνωση, η οποία λειτουργεί σε χώρο συνολικής έκτασης τ.μ. (εσωτερικά / εξωτερικά), ενδείκνυται ιδιαιτέρως η θεματική παρουσία ξένων συμμετεχουσών χωρών στο "Παγκόσμιο Χωριό" της έκθεσης (Global Village), όπου κατεξοχήν υποστηρίζεται από τους διοργανωτές παράλληλα με την επίδειξη προϊόντων η προβολή της πολιτιστικής ταυτότητας και των τουριστικών υπηρεσιών εκάστης συμμετέχουσας χώρας (η επισκεψιμότητα για το 2014 εκτιμάται σε περίπου επισκέπτες). Για περισσότερες πληροφορίες οι ενδιαφερόμενοι παρακαλούνται όπως ανατρέχουν στην ειδική δ/νση διαδικτύου της έκθεσης καθώς και επικοινωνούν με αρμόδια Lucille Jacobs, Show Manager (τηλ , φαξ , lucille@randshow.co.za). Σε κάθε περίπτωση, επίσης επισυνάπτονται τα ενημερωτικά ψηφιακά αρχεία: α) "Country Invitation", β) "GLOBAL VILLAGE DO RAND SHOW A World of Opportunity", γ) "Global Village General Enquiry", με πληροφορίες τελωνειακών και διοργανωτικών διαδικασιών, και δ) "2014 Rand Show - Application Form". Ο Προϊστάμενος Παναγιώτης Δερμεντζόγλου Σύμβουλος ΟΕΥ Β' Σελίδα 1 από 2 Φ / 41 ΑΔΙΑΒΑΘΜΗΤΟ

2 Company Details Company Name: Telephone No.: Postal Address: Physical Address: Signatory: Title/Designation: Cell Number: Address: Product Details Website: Description of Products and/or Services Exhibited: Brand/s Exhibited: VAT No: Fax No.: Stand Manager: Title/Designation: Cell Number: Address: RAND SHOW 2014 Friday 18 - Monday 28 April 2014 Application to Exhibit Code: Code: Exhibition Categories (Please tick appropriate block) DO LIFE DO SCIENCE SHOWCASE SOUTH AFRICA DO HOME DO FOOD GLOBAL VILLAGE Easy DIY & Home Improvement Food Theatre FASHION BRAND SALE Furniture & Décor Food Market Fashion and Fashion accessories Art Galleries Packaged Food Tumble Town Kitchens Kitchen Appliances KIDS ZONE Bathrooms Cookware & Cooking Utensils Travel & Tourism DO TECH Health & Wellness Outdoor Lifestyle - Gardens & Outdoor Rooms Outdoor - Animal Kingdom Outdoor Adventure Applications received will be evaluated against the following criteria: Quality of the product / service offered; originality & uniqueness of the product/service offered & limitation of duplication of offerings on show. Exhibition Space Requirements (Please complete appropriate block) Indoor Shell Scheme Package Stands (Available in multiples of 3m X 3m or 5m X 5m & include basic construction) 9m² (3m X 3m) 18m² (6m X 3m) 27m² (9m X 3m) 36m² (6m X 6m) 25m² (5m X 5m) 50m² (5m X 10m) 75m² (15m X 5m) 100m² (10m X 10m) Indoor Space without Stand Construction (Floor space supplied without stand construction does not include service items, items such as DB Board, Carpets, etc. must be ordered separately from the Exhibitor's Manual. Please provide your preferred dimensions the Organisers will endeavour to match these to the best fit on the floor plan.) m X m 50m² - 100m² 101m² - 150m² 151m² - 200m² 201m² - 250m² 250m² - 300m² 300m² - 350m² 350m² - 400m² 400m² - 450m² Over 500m²: (Specify) Outdoor Space (Surfaces may comprise paving, grass, cement. Supplied without stand construction & service items which may be ordered separately.) m X m 50m² - 100m² 101m² - 150m² 151m² - 200m² 201m² - 250m² 250m² - 300m² 300m² - 350m² 350m² - 400m² 400m² - 450m² Over 500m²: (Specify) Please note that this application does not constitute an Agreement to Exhibit and places you under no obligation, one of our sales team will contact you to discuss your requirements in detail. Lucille Tel: І Fax: І lucille@randshow.co.za І Web:

3 6 December 2013 Mr Shahid Aziz Exclusive Leatherbelts DO RAND SHOW 2014 Dear Mr Aziz Thank you so much for enquiry. The Rand Show is South Africa and Africa s largest one-to-one consumer show, with a legacy spanning 120 years. For generations, we ve been entertaining people, connecting them with brands, showing them what s new and exciting, hooking them up to great show bargains, and creating memories. As both a shopping and an entertainment event, the Rand Show delivers an affluent family market over 11 action-packed days. VALUE FOR VISITORS We offer visitors hundreds of lifestyle-related exhibits, shopping and great deals, auctions and prizes, and a top-class line-up of entertainment. We promise them a Great Day Out for the whole family, making the Rand Show a must-do event over the Easter period. VALUE FOR MARKETERS We give marketers and retailers a consumer engagement platform for marketing, sales and brand activation that is second to none. With square metres of indoor and outdoor exhibition space, the Rand Show offers unparalleled marketing and retailing opportunities in a stimulating, interactive, vibrant and memorable environment. From exhibiting, selling and 1

4 running activations, to sampling, sponsorships and naming rights, the Rand Show checks all the boxes. VITAL STATISTICS Rand Show dates: Friday 18 April to Monday 28 April 2014 Show duration: 11 days Venue: Johannesburg Expo Centre, Nasrec, Johannesburg Exhibition profile: An eleven-day lifestyle-focused shopping and brand showcase with crowd-pulling, exclusive entertainment held over the Easter holiday period. Family, lifestyle, quality, value for money and fun are key elements of the Rand Show. Expected number of visitors in 2014: Key contacts: Lucille Jacobs, Show Manager, (011) , Rand Show office: (011) , With regards to the outstanding matters under discussion, herewith written confirmation: 1) The procedures to release goods from the airports customs (documents needed, exhibition items and items to be sold): Firstly if the exhibitor is not registered with customs they cannot import their goods. They cannot consign it to the show (e.g. Rand show, Nasrec expo centre etc.) as none are registered with customs. LA Rouxnelle Logistics and Consulting are registered with customs and therefore can do the customs clearance subject the cargo is consigned to LA Rouxnelle. Documents required is the Air Waybill and commercial invoice/ packing list. (See Attachment 1) Mr Leon Roux LA Rouxnelle Logistics and Consulting / (0) (0) leon@larouxnelle.co.za 2) Are the participating companies allowed to sell their goods: 2

5 Yes, with pleasure. 3) The situation of the remaining goods, i.e. if customs was already paid to release and it will be taken back to my country? There are two options. Permanent import which means all customs duties and VAT is paid on import or alternatively if temporary import, we would lodge a bond to customs thus no duties and taxes are paid on release. Should the client sell the cargo during the show, we would then bring duties to account, bill the exhibitor the duties & VAT in order to liquidate the bond. The bond is a non-refundable bond, thus sometimes it is better to pay the duties on entry and then the client knows what his actual cost is on his products. If he does not sell all the items he can then remove the goods from the country without a problem. 4) List of any prohibited goods The organisation called the International Trade Administration Commission of South Africa ITAC, is responsible for the regulation of goods being imported into South Africa. Their list of items subject to import control measures can be downloaded from their web site: I have attached a copy of the pages form the web site. (See attachment 2) In addition to this list there are also restrictions applicable on Tobacco products, Cosmetics and Medicines and these are regulated by Port Health or the Medical Control Council. 5) List of contractors for setting up the stands: Oasys Innovation is the preferred contractor. As the leading infrastructure provider to over 150 shows in South Africa, they have the expertise and the infrastructure to assist you in setting up your pavilion. Head Office - Johannesburg Oasys Innovations Tel: Fax: PO Box 993 Southdale Harry Street Robertsham Johannesburg info@oasys.co.za Alternatively the exhibitor can by own discretion; invite designer and construction companies, but they must be listed as suppliers of EXSA. 6) The procedure for the arranging of visas for exhibitors: Once booked, the agreement signed and the stand paid for, the exhibitors will on receive an invitation letter from Rand Show, the letter is then used to apply for Visa. 7) List of hotel and car rentals firms: 3

6 Please see Randshow.co.za website. There is a section called: Visitors Accommodation recommendations. All hotels are listed here, and linked to their websites. Each hotel has own transport arrangements. 8) SA Shows bank account details for payment is the following: Banking details will be on the exhibitor contract. 9) Banking of Cash and Credit Card transactions: Currency exchanges are currently the method used by our exhibitors for the cash taken for sales. 10) Can VAT be claimed back: Please see letter below from Exsa on the matter. To all Members Zero-rate Ruling: VAT Following input from a Member regarding the applicability of the VAT ruling, allowing for the zero-rating of VAT for qualifying international exhibitors, EXSA requested an urgent review of the VAT Ruling issued by SARS on the 6 th September 2012 to confirm our previous ruling in this regard, by EXSA s lawyers (ENS). The advice received is that the new ruling, dated 6 September 2012, withdrew the concession to apply VAT at the rate of zero per cent to the rental of exhibition space. EXSA views this in a very serious light and have engaged with the lawyers to appeal to SARS for clarity on this issue. Importantly the questionability of the ruling is only in respect of the rental of exhibition space. The ruling confirmed that the hire / sale of exhibition services may continue to be zero-rated to those international exhibitors who qualify under the ruling, and the SARS is bound by the ruling in this regard. It is very important that until clarity is obtained from SARS, that VAT at the applicable rate (i.e. 14%) is applied to the rental of exhibition space. Members who have applied the rate of zero per cent to the rental of exhibition space with effect from 6 September 2012 may be held liable for the VAT and possibly penalties and interest if the submissions to the SARS in this regard are not successful, and these members are advised to obtain professional advice in this regard. If you would like further clarification on this matter you are welcome to contact either EXSA's General Manager, Sue Gannon, on ( ) or EXSA's Chairman, Nigel Walker ( ). I do hope the above answers the outstanding matters. If more information is needed, please do not hesitate to contact me. I m looking forward to a mutually beneficial relationship. Yours Sincerely 4

7 Lucille Jacobs Show Manager Rand Show Tel: Mobile: Fax: Website: 5

8 DO RAND SHOW 2014 A WORLD OF OPPORTUNITY Johannesburg Expo Centre, Nasrec 11 SHOW DAYS! April 2014 The Rand Show is South Africa and Africa s biggest one-to-one consumer show, with a legacy spanning 120 years. For generations, we ve been entertaining people, connecting them with brands, showing them what s new and exciting, hooking them up to great show bargains, and creating memories. As both a shopping and an entertainment event, the Rand Show delivers an affluent family market over 11 action-packed days. VALUE FOR VISITORS We offer visitors hundreds of lifestyle-related exhibits, shopping and great deals, auctions and prizes, and a top-class line-up of entertainment. We promise them a Great Day Out for the whole family, making the Rand Show a must-do event over the Easter period. VALUE FOR MARKETERS We give marketers and retailers a consumer engagement platform for marketing, sales and brand activation that is second to none. With square metres of indoor and outdoor exhibition space, the Rand Show offers unparalleled marketing and retailing opportunities in a stimulating, interactive, vibrant and memorable environment. From exhibiting, selling and running activations, to sampling, sponsorships and naming rights, the Rand Show checks all the boxes. DO Rand Show 2014 A World of Opportunity 1

9 VITAL STATISTICS Rand Show dates: Friday, 18 April to Monday, 28 April 2014 Show duration: 11 days Venue: Johannesburg Expo Centre, Corner Rand Show and Nasrec Roads, Nasrec, Johannesburg, South Africa. Exhibition profile: An 11-day lifestyle-focused shopping and brand showcase with crowd-pulling, exclusive entertainment, held over the Easter holiday period. Family, lifestyle, quality, value for money, and fun are key elements of the Rand Show. Expected number of visitors in 2014: Key contacts: Lucille Jacobs, show manager, 011) , Rand Show office: (011) , Facebook: Rand Show MEET OUR VISITORS With our unwavering focus on quality exhibition and entertainment content that meets the lifestyle interests and needs of today s family, the Rand Show attracts consumers across South Africa s demographic landscape, targeting the emotional touch points of mid- to upperincome family groups. RAND SHOW ATTENDANCE 2014: Target of , over 11 days. 94.7% of our 2013 visitors said they d be back in % said the Rand Show was better than expected. We attract a quality, self-selected audience of consumers who ve made the decision to dedicate a day of their valuable leisure time to visiting the Rand Show. These were motivated, active consumers, people who made a choice to bring their families and spend the day enjoying our entertainment offering, and browsing through our exhibition halls. DO Rand Show 2014 A World of Opportunity 2

10 This is the market you can reach at the Rand Show: 86% of visitors at the Rand Show 2013 came from households with incomes in excess of R a month. Almost 61% of visitors came from households earning over R a month. Just over 72% are employed, and 10.5% are selfemployed. 34.3% of our 2013 visitors were aged % were in the age bracket. Almost 70% were families. With its emphasis on the universal values of family, the Rand Show appeals to visitors across cultural divides. DO Rand Show 2014 A World of Opportunity 3

11 FEET IN THE DOOR Each year, the Rand Show runs an extensive visitor promotion campaign, valued at approximately R10-million. Our long-lead marketing campaign includes: radio and television commercials; newspaper and magazine advertising; website activity and internet advertising; awareness building on social media platforms such as Facebook and Twitter; and Word of mouth is our strongest awareness generator: proof of the Rand Show s impact. In 2013, 51.3% of our visitors said they found out about the show through word of mouth. direct s. We also partner with relevant mass-market media brands to ensure reach into the targeted middleand upper-class family audience. ACHIEVE YOUR OBJECTIVES An exhibition is the only marketing medium that allows you to further virtually all of your marketing goals at the same time. As South Africa s biggest consumer exhibition, the Rand Show is the ideal exhibition vehicle, delivering a strong, quality, upmarket, economically active audience. When you participate in the Rand Show, you can: sell products and services, and generate sales leads; do brand activations and brand building; demonstrate your products and services, letting consumers experience your offering directly; showcase your CSI initiatives, develop a database of quality prospects; strengthen your relationship with existing customers; get immediate feedback on your offering and answer any consumer queries; THE POWER OF EXHIBITIONS The Rand Show offers you the power of exhibitions, giving you a platform to bring your brand to life by creating a brand experience for your consumer. The Global Association of the Exhibition Industry calls exhibitions eye-to-eye marketing an apt description. At the Rand Show, you can let your customers taste, touch, hear, smell and see your brand. Let them discover for themselves what you re all about and learn more about your offering. launch new products and services; DO Rand Show 2014 A World of Opportunity 4

12 generate media coverage, build brand awareness and raise your brand s or company s profile in the marketplace; and conduct market research. GET IN ON THE ACTION EXHIBITION OPPORTUNITIES With our enormous canvas of sqm of exhibition space, we have the scope to offer you the ideal location in which to meet your objectives, with themed zones to suit every exhibitor, both indoors and out. BRAND ACTIVATION AND EXPERIENTIAL MARKETING By partnering with the Rand Show, consumers will be able to interact with your brand... tasting, touching, hearing, smelling and seeing. Let them discover and understand what makes your brand special, in a brand activation that brings to life the essence of your brand. Do experiential marketing, demonstrations, and product sampling. Speak to our activations team about how we can help you bring your brand to life for your consumers. SPONSORSHIP OPPORTUNITIES The Rand Show gives you numerous sponsorship opportunities, from overall naming rights and hall sponsorships, to sponsorship of our exclusive top-class entertainment offerings and competitions. DO Rand Show 2014 A World of Opportunity 5

13 Your pavilion will be in Hall 9 The Global Village market. INDOOR EXHIBITION PLATFORMS HALL 9 DO INTERNATIONAL MARKETSQUARE Pre-designed themed country pavilions will cater for exhibitors such as tourism agencies, cultural associations, and national arts and crafts vendors, while traders from around the world will showcase their wares. Country Pavilions Tourism agencies Cultural associations arts and crafts International traders selling: home textiles home décor decorative lighting kitchenware and tableware bakeware and cookware glassware and ceramics garments and accessories ties, scarves and shawls fabrics and trimmings gifts, trinkets and souvenirs RATE CARD INDOOR EXHIBITION SPACE (FLOOR SPACE ONLY) STAND SIZE 2014 RATE (EXCLUDING VAT) ADDED VALUE: 9m²-200m² $200/m 2 FREE listing in the Rand Show 2014 Visitor Guide. 201m²-300m² $180/m 2 301m²-400m² $160/m 2 Note: Rates are for nett floor space only, and are exclusive of package and/or service items. All rates are exclusive of VAT per square metre. Vat is 14 % in South Africa. A FREE entry in the exhibitor listing on the Rand Show website. FREE listing on the Rand Show website s Deals and Competitions page, to tell visitors about show competitions or promotions you may be running. Include your press releases in the Rand Show 2014 press pack. Participate in competition sponsorships. Have your newsworthy information included in the Rand Show s social media campaigns on Facebook and Twitter. Flight your radio ads for free on Rand Show Radio, which broadcasts at the showgrounds throughout the duration of the show. DO Rand Show 2014 A World of Opportunity 6

14 STAND-BUILDING PACKAGES BASIC WALK-ON PACKAGE 2014 RATE (EXCLUDING VAT) $60/m 2 (in all halls) YOU GET Standard shell scheme walls Your company name printed on the fascia board Carpeting A share of the electrical DB One 15-amp plug point Three spotlights Note: rates per square metre are in addition to floor space rates listed above. All rates are exclusive of VAT per square metre. Vat is 14 % in South Africa. BASIC FURNISHED PACKAGE 2014 RATE (EXCLUDING VAT) $70/m 2 (in all halls) YOU GET Standard shell scheme walls Your company name printed on the fascia board Carpeting A share of the electrical DB One 15-amp plug point Three spotlights One round table (H42 Three office chairs (H01) One brochure holder (H67) One lockable cupboard (H85) One wastepaper bin (H77) Note: rates per square metre are in addition to floor space rates listed above. All rates are exclusive of VAT per square metre. Vat is 14 % in South Africa. DO Rand Show 2014 A World of Opportunity 7

15 GLOBAL VILLAGE Johannesburg Expo Centre Nasrec Friday, 18 April to Monday, 28 April 2014 HALL 9 Come and celebrate 20 years of democracy in South Africa by presenting the best your country has to offer at the Rand Show 2014 s showcase of the world: the Global Village exhibit. With 120 years of heritage, and the biggest consumer show in Africa, the Rand Show is the perfect platform to market your country to upmarket South Africans. At the Rand Show s Global Village, show visitors will journey around the world, exploring its diverse and fascinating cultures, sampling the tastes and buying the wares of other nations, and finding out more about where to book their next holiday. The products and services of various countries will be showcased in country pavilions, where exhibitors can sell products and accessories, arts, crafts and curios specific to their homelands. Tourism agencies and cultural organisations will also find an ideal platform for their marketing objectives at the Rand Show s Global Village. So whether you re seeking trade opportunities, wish to showcase tourism or simply share the rich diversity of your culture, the Global Village at the Rand Show 2014 is a must it s a cosmopolitan shopping experience that unites the world, without even needing a passport.

16 GLOBAL Johannesburg Expo Centre Corner Rand Show and Nasrec Roads Nasrec, Johannesburg South Africa VILLAGE HALL 9 WHO SHOULD BE THERE? Representatives of states worldwide Local and international importers Tourism agencies Cultural organisations International suppliers of: Glass Porcelain Copper Silver Tableware Handmade accessories Linens and textiles Chandeliers and lighting Arts, crafts and curios Furniture Clothing and accessories IDEAS TO ACTIVATE YOUR BRAND Hold a fashion show to show shoppers unique designs and traditional wear from your country. Hold displays of your traditional dance, foods and heritage, showcasing your country to the Rand Show s audience from a travel and experiential point of view. CONTACT US Lucille Jacobs: (011) lucille@randshow.co.za Download application forms from