Abstract: With the increasing openness of the Algerian market to international markets as well as the increasing intensity of competition facing the

Transcript

1 Absrac: Wih he increasing openness of he Algerian marke o inernaional markes as well as he increasing inensiy of compeiion facing he Algerian producs, especially wih he high level of awareness of he Algerian consumer in his shopping manners, which has become more demanding in erms of qualiy and social image of he purchased produc. Under all hese circumsances, he required and he obained informaion become an imporan facor o evaluae producs and brands especially in he case of echnically complex producs, such as elecronic ones, which migh be evaluaed using a specific kind of informaion and indexes like brands and counry of origin of he produc, which has many dimensions such as counry of origin image, or he aiude oward counry of origin. Accordingly, he counry of origin becomes he mos imporan indicaors used in he evaluaion of produc, hus he problem of his research can be asked as follow: Wha s he perceived COO image from he Algerian consumer of Algeria as elecronics COO Vs Japan and China? 9

2 9

3 99 (Bilkey & Nes,1982; Han, 199; Zhang, 199) 3 Inferenial Beliefs Descripive Beliefs Informaional Beliefs Sereoyping Webser Sereoype 97

4 2 (Lamper & Jaff, 1998) (Peerson e al 199) Exrinsic Aribue 98

5 99 3 Renaul (Johansson e al, 198) (Lawrence e al, 1992) Cogniive Affecive Behavioral 99

6 Lawrence (COP: Counry of Producion) :)1( المرحلة األولى الجزائر اليابان الصين

7 Convenien Sample Quoa Sampling 18 11

8 1.. Malhora (Parameswaran & Pisharodi)

9 99 )1( (SPSS 19 ) 13

10 )1(

11

12 يلكلا

13 99 17 )1( يلكلا )1( يلكلا

14

15 99 )1( المدركاث العامت لصورة بلد المىشأ الصيه اليابان الجزائز

16 11 )1( يلكلا

17 )1( يلكلا

18 )1( يلكلا

19 99 )1( إلكتزوويت جزائزيت إلكتزوويت ياباويت إلكتزوويت صيىيت ق. غيار متوفزة ع. وادرة األعطال خ. ما بعد البيع السمعت و القبول جذابت التصاميم مبتكزة أسعار معقولت (Parameswaran & Pisharodi, 1992, 1994) 113

20

21 99 11 )1( F α

22 .93 F

23 Banniser J. P. & Saunders J. A., (21), UK Consumers aiudes owards impors: he measuremen of naional sereoype image, European Journal of Markeing, Vol. 12, No. 8, p Jayson L. Lusk, Jason Brown, Tyler Mark, Idlir Proseku, Rachel Thompson, and Jody Welsh, (2), Consumer behavior, Public policy, and Counry of origin labeling, Review of Agriculural Economics. Vol. 28. Number. 2. p Bilkey W. J. & Nes E., (1982), Counry of origin effecs on produc evaluaion, Journal of Inernaional Business Sudies, Vol. 8, No. 1, pp ; Han C. M., (199), Tesing he role of counry image in consumer choice behavior, European Journal of Markeing, Vol. 24, No., pp & Zhang Y., (199), Chinese consumers evaluaion of foreign produc: The influence of culure, produc ype and produc presenaion forma, European Journal of Markeing, Vol. 3, No. 12, pp Marin Ingrid M., & Eroglu Sergio, (1993), Measuring muli-dimensional consruc: counry image, Journal of Business Research, Vol. 28, No. 3, p

24 Sco S. Liu & Keih F. Johnson, (2), The auomaic counry of origin effecs on brand judgmens, Journal of Adverising, Vol. 34, No. 1, Spring, p Lamper Shlomo I. & Jaffe Eugene D., (1998), A Dynamic Approach o counry of origin effec, European Journal of Markeing, Vol. 34, No. 1-2, p Peerson R. A. & Joliber Alaine J. P., (199), A mea analysis of counry of origin effecs, Journal of Inernaional Business Sudies. Vol. 2, No. 4, p Johansson J. K., Douglas S. P. & Nonaka I., (198), Assessing he impac of counry of origin on produc evaluaions: A new mehodological perspecive, Journal of Markeing Research, Vol. 22, p Lamper Shlomo I. & Jaffe Eugene D., OP-Ci, p Lawrence C., Marr N. E. & Prendergas G. P., (1992), counry of origin sereoyping: a case sudy in he New Zealand moor vehicle indusry, Asia Pacific Inernaional Journal of Markeing, Vol. 4, No. 1, p Hair Joseph F. Jr., Rober P. Bush & David J. Orinau, 22, Markeing Research Wihin a Changing Informaion Environmen, 2 nd Ediion, McGrawhill Higher Educaion, NY, USA. P. 1 - Malhora K. Naresh, 24, Markeing Research: An Applied Orienaion, Inernaional Ediion, Pearson Inernaional Ediion, Prenice-Hall, New Jersey, USA; p Parameswaran Ravi & Pisharodi Mohan, (1994), Faces of Counry of Origin Image: An Empirical Assessmen, Journal of Adverising, March, pp Saisical Package for Social Sciences 2 - Hair Joseph F. Jr., Rober P. Bush & David J. Orinau, OP-Ci. P