, SP,, ω=1,,, R=R 1+R, SP SP C(e 1,e ),C ( )>0,, C ( )>0,, C(e1,e)=a1e 1/+ae /+a3e1e (3),, 0, SP C(e1,e)=a1e 1/+ae / (4) [6,7] HOL SP 1 STROM [

8 5 0115 ChineseJournalofManagement Vol.8No.5 May011 1, 1, 1, 1, (1. ;. ),, ;,, ; ; ; C93 A 167884X(011)05073906 BinaryIncentiveModelforVirtualAlianceMembers Basedon MoralhazardPrecautions NIELei ZHANGJinlong CHONG Xiaoli MAN Qinshan (HuazhongUniversityofScienceandTechnology,Wuhan,China) AbstractAhybridincentivemechanism basedoncredittournamentandrevenuesharingamong virtualaliancemembersisproposedtosolvetheprincipalagentprobleminbinarytaskonanadvanced colaborationplatform.takingthealianceofmobilenetworkoperatorandserviceproviderasexam ple,amultiagentsmodelisdevelopedtoprovethattheproposedincentiveschemaisabeterwayof reducingopportunismandimprovingalianceperformance. Keywordsvirtualaliance;governance;mobilevalueaddedservice;principalagent;incentive mechanism BPB(businesstoplatformtobusiness) [4,5],,, (serviceprovid er,sp),,,,,, [1], [] [3],,,, ;, [4],,,, SP 0101115 (70731001) 739

8 50115, SP,, ω=1,,, R=R 1+R, SP SP C(e 1,e ),C ( )>0,, C ( )>0,, C(e1,e)=a1e 1/+ae /+a3e1e (3),, 0, SP C(e1,e)=a1e 1/+ae / (4) [6,7] HOL SP 1 STROM [8], {k 1,k }, [9~11], e 1 e,, S1 =k1 +ξ, 1 ξ 1 ~ N (0,δ 1); (5) S =k, +ξ, ξ ~ N (0,δ ) (6), ξ 1 ξ, [1],SP,,,a 1>a,k 1<k ; 1. [8,13] [14], SP, 1..1, SP, SP,, s(π)=, βπ SP U= e - ρπ,,sp 1 π =β ( e1 +ε1)-a1e 1/, (7) CE =βe1 -a1e 1/-ρβ σ 1/ 3 ( 8) SP(IC), C E, e ~ 1.1 1=β / a 1 β ( IR ) maxev = SP SP, (1-β ) e1, (9) s.t. IC e1 =β SP / α1; (10) IR β e1 -a1e 1/-ρβ σ 1/ π, (11) SP (,π ),,{e 1 } β =1/(1+a1 ρ σ 1) (1) R1 =e1 +ε1, ε1 ~ N(0,σ 1); (1) R =e +ε, ε ~ N(0,σ ), () 1,ε1 ε ( ), SP CES R=(R ω 1+R ) ω 1/ω, 740 3

,SP k1e1 +ke S = +ε, ε ~ N(0,δ); π =β ( e1 +ξ 1 +e + ξ )-a1e 1/-ae e1 +e /, (13) δ = ( e1 +e ) δ1 + ( e1 +e ) δ () (3) CE =βe1 +βe - a1e 1 σ 1 σ -ae -ρβ -ρβ ( 14) F(ε)f(ε) ε SPIC,(e 1 )S Eπ/ei =β-aiei =0,(i=1,) (15) F[S-(k 1e 1+k e )/(e 1+e )]f[s- (k 1e 1+k e )/(e 1+e )] e1 =β /, a1; { e =β / (16) a, S SP maxev = (1-β )( e1 +e), (17) (e 1,e ),prob{s<sλδ}= s.t.ic e1 =β / a1, { e =β / a ; (18) F( S- k1e 1 +k e e 1 +e -λδ) =p S<Sλδ,,λ IR β e1 +βe - a1e 1 σ 1 σ -ae -ρβ -ρβ π [1.5,3], 93.3% ~99.9% (19), (e 1,0), (e 1 ) a1 +a β= a1 +a +a1a ρ (σ 1 +σ ) ( 0), n,f[s- (k,σ 1e 1=σ, 1 +k e )/(e 1 +e )- 1 λδ] β= 1+a1a ρ σ 1/(a1 +a) ( P, 1) (1) (1) a 1 >a, P = F ( S - k1e 1 +ke e1 +e -λδ) ( 4) β>β [15],, SP ; P,SP SP,,, SP SP,, SP r, Eπ(e ~ 1)/(1-r)+C0, (5) SP,C 0, (5) SP,, SP,,, F[S-(k 1e 1 +k e )/(e 1 +e )-λδ] e, f[s-(k 1e 1 +k e )/(e 1 +e )-λδ] F ~ e 1, SP, f ~ SP,,, β Eπ =π(e1,e)[1-f ~ ]+0 F ~ =π(e1,e)(1-f ~ ) (6) 1.. Eπ/e1 = ( S=k 1, β -α1e1)(1-f ~ )+ ( S β e1 -a1e 1/)k1e/(e1 +e) f ~ =0; (7) {e 1 }, Eπ/e = ( β -ae)(1-f ~ )+ {k 1,k } e ( β e -ae /)ke1/(e1 +e) f ~ =0 (8) 741

8 50115 (7) (8), (e 1, e ),,SP 3, (e 1 ) SP e 1 SP Eπ(e 1 ),e e, Eπ =π(e1)(1-f ~ ), (9) e e,e F ~ = F(S-k1 -λδ1) (30) λ,e λ, Δk=0.1,δ=0.01;λ=3 e1 =e ~ 1, (31),e =(3/7)e 1,λ=1,e =(1/9)e 1 Eπ =π(e ~ 1)(1-P) (3),λ SP, e 1,λ, SP e ;λ F(S-k 1-λδ1),F(-λδ1) λ, SP, SP, λ, SP, π(e ~ 1) λ, SP S λ,s, λ P Eπ =π(e)(1-f ~ ) (33),P λ ( ) ( ) e F(S-k - SP, SP λδ), Δk=k 1 -k >λδ, F(S-k - λδ) 1,δ=0.01,Δk 5,F(S-k -λδ) 1, SP Eπ=0, SP, SP e, e 1,,SP SP, 3 SP, SP, Eπ(e1,e)=π(e1)(1-F ~ )+π(e)(1-f ~ ) (34), 1,,, SP e 1 e ~ 1 π(e 1 )e 1 =β / a 1,π(e ) e β / a (e 1 ),,, SP,Eπ(e 1 ) Eπ(e 1 ), e 1 ;Eπ(e 1 )>Eπ(e 1 ), SP(e 1 ),,SP e 1 SP, ;, e 1 e k 1 k SP, S, λδ, SP e (k1e 1 +k1e )/(e 1 +e ) S-λδ, (35) e e λδ/(k1 -k -λδ)e 1, (36) e =e 1λδ/(k1 -k -λδ) (37) Eπ(e 1 ),e >e,sp S, e, SP, e =β / a, F ~, e,e e 1, e 1 β / a 1, ;, 74,SP e 1,,,SP,

λ SP SP 0.06 k 1=0.95,k =0.85,ε1 ε 3 N(0,0.01 ) a 1=0.1,a =0.1 SP 00 1 00SP,, e, SP SP λ, e 1, 1 SP λ e ( SP λ e ),,,, SP,e =(1/11)e 1 ;,, SP,,, λ=1. 5, 6.7%,SP 95% [1]CONNER K R,PRAHALAD C K. A Resource,e e 1 1.% basedtheoryofthefirmknowledgeversusoppor ( 1 ) tunism [J].Organization Science,1996,7 (5),SP 477~501. λ []JUDGE W Q,DOOLEY R.Strategic AlianceOut, SP comesa TransactionCost Economics Perspective e, λ=1.5 [J].BritishJournalofManagement,006,17 (1), 6.7%,e 0.06e 1, 0.14, SP SP,,,,,,,,, SP,, SP,,,,,, 3~37. 743

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