Absrac: Wih he increasing openness of he Algerian marke o inernaional markes as well as he increasing inensiy of compeiion facing he Algerian producs, especially wih he high level of awareness of he Algerian consumer in his shopping manners, which has become more demanding in erms of qualiy and social image of he purchased produc. Under all hese circumsances, he required and he obained informaion become an imporan facor o evaluae producs and brands especially in he case of echnically complex producs, such as elecronic ones, which migh be evaluaed using a specific kind of informaion and indexes like brands and counry of origin of he produc, which has many dimensions such as counry of origin image, or he aiude oward counry of origin. Accordingly, he counry of origin becomes he mos imporan indicaors used in he evaluaion of produc, hus he problem of his research can be asked as follow: Wha s he perceived COO image from he Algerian consumer of Algeria as elecronics COO Vs Japan and China? 9
9
99 (Bilkey & Nes,1982; Han, 199; Zhang, 199) 3 Inferenial Beliefs Descripive Beliefs Informaional Beliefs Sereoyping Webser Sereoype 97
2 (Lamper & Jaff, 1998) (Peerson e al 199) Exrinsic Aribue 98
99 3 Renaul (Johansson e al, 198) (Lawrence e al, 1992) Cogniive Affecive Behavioral 99
Lawrence (COP: Counry of Producion) :)1( المرحلة األولى الجزائر اليابان الصين -1-2 -3.. 1
99...... 3 4 Convenien Sample Quoa Sampling 18 11
1.. Malhora (Parameswaran & 1994 1992 Pisharodi) 29 97 3. 18 93 377 3... 1... 28 3....1 49 23 1... 3... 424 12
99 )1(.93 7 1....93 7 3 81 19. 1 1... 3....98.8 7-8 9.. 3... 9. 4 893 8.7.9.7 9 83 9 7.7 7.9 1.7 833 8733 833 8733...8..2 (SPSS 19 ) 13
)1( 391 391 397 391 39.. 39. 3917 391 39.3. 3 14
99 4 4.3.8 189... 111 3.. 419 14 13 111...7... 1
1 3 8 89. 391. 89-779.3-891. 39. 8988-798.- 89. 39.7 89.- 189-89. 39.. 89-9- 7 898 39.1 897.-.39.-. 89. 397 89.- 888933- يلكلا 89.8 3977 89.-.19-.4 4...73 343... 494.28 28.......
99 17 )1( 8 9. 391 89..9. 9. 39 89. 9. 933 39 8933 79 9. 391 89..193 7 9. 398 89. 9.3. 9. 391 89..19.3 يلكلا 91 393 891 191. )1( 8 988 39.8 8988 89. 917 39 3917 93. 9 39 39.-.91-93 39. 893 93. 7 9 397 89.9. 98 3971 898.973 يلكلا 911 39 3911 189 224.47.7 248
..........2... 18
99 )1( 4. 4 3. 3 2. 2 1. 1. المدركاث العامت لصورة بلد المىشأ الصيه اليابان الجزائز 4..13... 287 4.8 19
11 )1( 8 9.. 39. 89....917 91 39. 398-79.- 93 391 893 9.3 93 39.1 893.79.8 7 93 3911 893.898. 9 39. 89 911 9. 39. 89. 19 يلكلا 9 39. 89.93.....7 281.19 49... 29..
99 111 299..1... )1( 8 9.. 39.1 3938-3971- 9.8 39 89.8 897 91. 393 891. 8191 91 3971 891 88981 7 9.7 39.. 3937-891-. 9 39.. 89.97. 918 898 398.-.9.- يلكلا 93 39 893 1.93.8 484
112.49 184 14.... 33.3 144...... )1( 8 91 39. 891 87937 93 39. 39.1-.897-97 3911 897 879 89. 391 8931-191- 7 93 397. 39.-.93-. 891. 397 8988-.79.8-931 39.1 39.- 789.- يلكلا 97. 39. 398-397-.3
99 )1( 4 3 2 1 إلكتزوويت جزائزيت إلكتزوويت ياباويت إلكتزوويت صيىيت ق. غيار متوفزة ع. وادرة األعطال خ. ما بعد البيع السمعت و القبول جذابت التصاميم مبتكزة أسعار معقولت (Parameswaran & Pisharodi, 1992, 1994) 113
.9 9 911 97. 9 91 93 91 89.8 9 9. 1. 114
99 11 )1( F α 89. 3933 898 197 3933 89.8 3933 39. 393 398 3988 393. 9. 398 39 8797 89..98 39 3933 398 3988 3931 8973 393. 393. 19.3 39 898 39 39 398 3988 3931 839 39. 393.793 19 393 3933 39.. 398. 3988 393.
.93 F.11... 3 11
99 1 - Banniser J. P. & Saunders J. A., (21), UK Consumers aiudes owards impors: he measuremen of naional sereoype image, European Journal of Markeing, Vol. 12, No. 8, p. 2. 2 - Jayson L. Lusk, Jason Brown, Tyler Mark, Idlir Proseku, Rachel Thompson, and Jody Welsh, (2), Consumer behavior, Public policy, and Counry of origin labeling, Review of Agriculural Economics. Vol. 28. Number. 2. p. 28. 3 - Bilkey W. J. & Nes E., (1982), Counry of origin effecs on produc evaluaion, Journal of Inernaional Business Sudies, Vol. 8, No. 1, pp. 89-99. ; Han C. M., (199), Tesing he role of counry image in consumer choice behavior, European Journal of Markeing, Vol. 24, No., pp. 24-39. & Zhang Y., (199), Chinese consumers evaluaion of foreign produc: The influence of culure, produc ype and produc presenaion forma, European Journal of Markeing, Vol. 3, No. 12, pp. -8. 4 - Marin Ingrid M., & Eroglu Sergio, (1993), Measuring muli-dimensional consruc: counry image, Journal of Business Research, Vol. 28, No. 3, p. 193. 117
8.. 8.1 8. 7 - Sco S. Liu & Keih F. Johnson, (2), The auomaic counry of origin effecs on brand judgmens, Journal of Adverising, Vol. 34, No. 1, Spring, p. 87. 8 - Lamper Shlomo I. & Jaffe Eugene D., (1998), A Dynamic Approach o counry of origin effec, European Journal of Markeing, Vol. 34, No. 1-2, p.. 9 - Peerson R. A. & Joliber Alaine J. P., (199), A mea analysis of counry of origin effecs, Journal of Inernaional Business Sudies. Vol. 2, No. 4, p. 88. 1 2 199 11 - Johansson J. K., Douglas S. P. & Nonaka I., (198), Assessing he impac of counry of origin on produc evaluaions: A new mehodological perspecive, Journal of Markeing Research, Vol. 22, p. 391. 12 - Lamper Shlomo I. & Jaffe Eugene D., OP-Ci, p. 8. 13 - Lawrence C., Marr N. E. & Prendergas G. P., (1992), counry of origin sereoyping: a case sudy in he New Zealand moor vehicle indusry, Asia Pacific Inernaional Journal of Markeing, Vol. 4, No. 1, p. 4. 14 - Hair Joseph F. Jr., Rober P. Bush & David J. Orinau, 22, Markeing Research Wihin a Changing Informaion Environmen, 2 nd Ediion, McGrawhill Higher Educaion, NY, USA. P. 1 - Malhora K. Naresh, 24, Markeing Research: An Applied Orienaion, Inernaional Ediion, Pearson Inernaional Ediion, Prenice-Hall, New Jersey, USA; p. 33. 1 - Parameswaran Ravi & Pisharodi Mohan, (1994), Faces of Counry of Origin Image: An Empirical Assessmen, Journal of Adverising, March, pp. 43-. 17 8 337 33 19 Saisical Package for Social Sciences 2 - Hair Joseph F. Jr., Rober P. Bush & David J. Orinau, OP-Ci. P. 33. 18 118