144 Sum No Journal of J inan University( Philosophy and Social Sciences) No ( ) [ ] [ ] ( : 08DTDXM74004)

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1 No () Journal of J inan University( Philosophy and Social Sciences) 144 Sum No , 2 (1., ; 2., ) [ ],,,, [] ; ; ; ; [] H176 [] A [ ] (2010) ,,,,, 200,,,,, (),,,,,,72,439(2005) [ 1 ],,,, 5,, 8, 3700, 2200, 6, 1500, 2 (),,,,,, (, 81),,, [ ] [ ] (1957),,,, :; (1982),,, [ ] (: 08DTDXM74004)

2 118, : 20101,,, (, 70),,,,,, (, 1992) ) : () 20( p p h m f v t t h n l k k h g h ts ts h s tg tg h g g :3[m ] [ n ] [ g][m ] ; [ n ],,:ngg 33 ; [ g] [ n ] [ g], [ g][ - i- i - ], [ g], :giam 35 giet 5 git 2 ; [ n ]- i -,[ g], : gien 35 giam 31 gigg 35 [ v ],, [ v ] ::vui 33 vok 2 ;:vg 35 vat 5 ; : van 33 van 31 ; : vgg 35 vui 35 [ tg] [ h ] [ g],,,, [ g],[ i i - ], [ j ] () 65, 7,14, 22,20, [ m ] () [ g ] () 2: g i u g a ia ua g ig ug e ui ai uai au iau eu ieu gi am iam em im iu iui an uan en ien uen in gn ign un iun ag iag gg igg og iog ap iap ep ip uag ugg et iet uet it gt iut ut at uat gk igk ugk ak iak ok iok g m [ - mn- g][ - p- t- k ], [ - m / - p ] [ - n / - t ] [ - g/ - k ] 7 /g i u a g o e // i/,,, [ j]/g u a / /g//o / [ gg/og ][ igg/ iog ][ gk / ok ] [ igk / iok ] 4,

3 32 1 () 119 [ g],[ g ig ug gt ugk ugg gi gn ign ]/e //e ///,//, [ g ],,: k h g 53, [ g ] [ g] [ g] () 6,,,,,, : g () 1. [ v], [ v ] :vat 2 : vg 35 : van 31 : vui 31 vui 35 [ x ],:uei 214 uan 214 xg 35 xua [ f],[ f ], [ x ], :fu 53 xu 214 fa 33 xua 55 fgi 33 xuei 55, : fog 35 xug 35 fat 5 xuo 35 fgg 35 xuag [ f ], [ p p h ], :pun 53 pu 53,:p h igg 31 p h ui 53,: p h ui 35 p h og [ t ], :ti 33 ti 33 tu 33 tin 53 tia 33 ten 33 5.,, p h an 35 p h u 31 t h og 35 t h og 53 k h ien 35 6., : tsiet 2 kiet 2 ts h iu 33 k h iu 33 ts h ien 35 k h ien 35 siu 33 hiu [ ts h s ], [ tg h g],, [ tg], [ tg h ], [ g] 8.,,,, :kiet 2 hgk 5 ien 35 tsun 53 liuk 5 9. [ m ], [ m ], [m ], : am 53 sem 53 ()

4 120, : 20101,,, : 1. :kien 33 lin 33 log 33 mg 33 gan 53 man 53 mgi 53 lui 53 li 53 ma 53 na 33 giam 33 ngg 33 gan 33 iog 33 ( ) ;gin 33 kin 33 kim 33 p h ao 33 k h i 33 ( ) : ku 33 fgg 33 ( ) ki 33 hiao 33 tiao 33 eu 33 vui 33 vgg 33 tgin 33 tsu 33 em 33 k h gg 33 p h u 33 k h i 33 ( ) ;len 33 li 33 ( ) ligg 33 liag 33 tg h ag 53 ts h g 53 p h ao 53 ( ) p h un 53 log 33 lu 33 ma 33 mai 33 man 33 tsgn 53 ts h am 53 kug 53 ( ) ;giao 53 mao 33 mui 33 mag 33 m ien 33 men 33 m iao 33 mu 33 nai 33 ni 33 non 33 gia 33 gion 33 gao 33 ia 33 iu 33 gi 33 iun 33 ( ) ; ( ) p h i 33 p h ien 33 t h ao 33 t h og 33 hon 33 hao 33 ki 33 tg h u 33 k h iu 33 ga 33 ts h g 33 ( ) tggg 31 1( ) tg h u 31 ts h g 53 1 k h e 31 :pa 33 p h ien 31, ( ) tam 33 ten 33 kiog 33 keu 33 ( ) kuan 33 hao 33 san 33 sao 33 kao 31 ts h in 31 sam 31 sigg 31 ts h am 33 su 33 gu 33 sog 33 a 33 im k h ua 33 ts h in 33 t h en 33 () ;p i 33,, ten 33 ( ), 2. : ggi 35 t h i 35 tsiam 35 ha 35 k h ui 35 iu 35 ( ) ( ) ts h iog 35 t h gi 35 :sg 35 gim 35 sui 35 ( ) ;liao 35 vui 35 ( :nen 53 ge 53 iu 53 pao 53 p h gi 53 p in 53 tan 53 kog 53 fui 53 kam 53 ts h ien 53 kien 53 sigg 53 ts h igg 53 : ggi 53 m ien 53 m iao 53 mu 53 guan 53 mun 53 vu 53 g 53 gien 53 ( ) ; tan 53 t h i 53 tien 53 t h og 53 tui 53 ki 53 tsigg 53 kin 53 k h ui 53 pan 53 p h ui 53 gin 53 ge 53 gun 53 han 53 ham 53 hai 53 siu 53 tg h og 53 ( ), : () ;t h iao 53 ( ) 4., : ai 31 p i 31 tg 31 ton 31 tun 31 fun 31 k h ai 31 ka 31 kien 31 ( ) kao 31 ki 31 ga 31 vui 31 igg 53 tgim 31 tgi 31 tgon 31 tsg 31 p h u 31 ts h an 31 :tg 31 tu 31 ( ) kg 31 fui 31 :giak 2 lip 2 lot 2 li2 ok 2 mak 2 mat 2 mok 2 mok 2 git 2 iok 2 vet 2 giuk 2 gigp 2 : lap 5 lat 5 lok 5 let 5 let 5 liet 5 liap 5 ) ;p h i 35 ts h i 35 t h g 35 ( liok 5 lok 5 ligk 5 mak 5 ) met 5 mat 5 mut 5 nap 5 :fog 35 giak 5 giet 5 iok 5 gip 5 ( ) hg 35 ( ) ;li 35 liao 35 igk 5 gigk 5 mut 5 giap iap 5 m i 35 giam 35 ni 35 () ; vag 35 it 5 giok 5 ggk 5 gu 35 ( ) hag 35 () iet 5 3.,

5 32 1 () 121 [ ] [ 1 ]. ( 2006 ) [M ]. 2006: 69. [ 2 ]. [M ]. :, [ 3 ],,. [M ]. :, [ 4 ]. [ J ]., 2006, (9) : [ 5 ]. [ J ]., 2006, (5) : [ 6 ]. [ C ], : [ 7 ]. [ C ],., 1998: [ 8 ]. [ J ]., 1997, (4) : [ 9 ]. [ J ]., 1988, ( 4) : [ 10 ]. [ J ]., 1992, (4) : [ 11 ]. [ J ]., 1989, (2) : [ 12 ]. [ C ],., 2008: [ 13 ]. [ J ]., 1994, (3) : [ 14 ]. [ C ],., 2008: [ 15 ]. [ C ]. :, [ 16 ]. [ J ]., 2004, (1) : [ ]

6 32 1 () 163 Research on Serv ice Brand A sset ba sed on the En terpr ise2custom ers2stakeholders Tr ichotom y In teraction: An Ana lytica l Fram ework W E IHa i2ying 1, YAO Zuo 2w e i 2, L IAN G Ya n2m ing 3 1. D epartm ent of M arketing, Institute of Enterprise D evelopm en t, College of B usiness Adm inistra tion, J i2 nan U n iversity, Guangzhou , Ch ina; 2. D epartm ent of B usiness A dm inistration, Guang2 dong A dm in istra tion College, Guangzhou , Ch ina; 3. Traveling D epa rtm en t of Tourism M anagem ent, College of B usiness A dm inistration, J inan U niversity, Guangzhou , Ch ina Abstract: Interaction refers to the mutual action and influence between various objects; w itch is the most obvious feature of service industry. This arti2 cle points out that the interaction among enter2 p rise, customers, and stakeholders is the root cau2 ses of the generation of service brand equity and the grow th and decline of brand value. A fter revie2 wing the recent findings of service brand equity re2 searches and related researches, this article con2 structs a service brand equity theoretical model based on the active enterp rise2customers2stake2 holders triadic interaction. Key words: Service B rand; B rand equity; Inter2 action; B rand Know ledge FD I Technology Sp illovers and Technology Gap Change between Fore ign and D om estic F irm san Em p ir ica l Ana lysis Ba sed on M anufacture Industry of Guangdong YAN G Ya 2p ing industrial panel data, this paper measures technol2 ogy efficiency and total factor p roductivity ( TFP) index of foreign and domestic firm s during w ith DEA M almquist index app roach. This dates show s that there exists a distinct technology gap between two group s and the TFP gap is in de2 creasing, which is attributed to the higher technol2 ogy p rogress change of domestic firm s. The in2 creasing rate varies among the industry p roperty. This study also shows that FD I technology sp illo2 vers have not positive effects on domestic firm sπ p roductivity intra the same industry. Key words: Total factor p roductivity; technology gap; domestic firm s; foreign firm s; foreign direct investment; technology sp illovers Ban shan 2Hakka D ia lectπs Phonology in Tangnan Fengshun Guangdong L IN Lun2lun, L IXue 2m e i Chaozhou N orm a l College Guangdong , Ch ina Abstract: The paper briefly describes not only the culture and Geography of Fengshun country in Guangdong Province but also the sound system of Banshan2Hakka in Tangnan Fengshun County, w ith its phonetic features summarized in compari2 son with the Mandarin and Hakka dialect ofmeix2 ian. Key words: Banshan2Hakka D ialect; Hakka dia2 lect; phonology; Tangnan Fengshun County V iew the Hakka Folk2custom from the R ich and Var ied W ords w ith L IAN C hun2zhao S chool of Econom ics, , Ch ina J inan U n iversity Guangzhou School of L iberal A rts, South China N orm al U niversity Guangzhou , Ch ina Abstract: In the light of Guangdongπs manufacture Abstract: is a characteristic word in Hakka

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